China catering and entertainment network design promotion plan

Marketing Analysis of a catering industry joint website marketing:
As the pace of society accelerates, people pay more and more attention to time, and the network penetration rate is getting higher and higher. Compared with the tedious search for suitable dining places, online shopping orders are becoming more and more popular, especially white-collar workers with high quality life and senior income. The future of the catering industry must involve e-commerce, such as online ordering and multi-person meal competition.
In the catering industry, network marketing must focus on brand building and special operation in the industry, so as to improve the cultural taste of the catering industry and the cultural characteristics of online catering. To engage in e-commerce, we must improve the cultural taste of the catering industry, discard the low-level services of traditional catering industry, and take the path of characteristic food culture. With your own website or your own virtual store, you must not simply introduce the hotel address, reservation phone number, or a few fried dishes, such as enterprise spirit, special dishes, leisure, culture and entertainment, special advantages in the same industry, complaint handling, feedback, and even interactive communication. In short, the catering industry needs to touch the Internet, and the most important thing is to improve its distinctive cultural taste, focusing on cultivating customer loyalty to the brand at all levels, it reflects the considerate "love, joy, cleanliness, and delicious" of the company to its customers. At the same time, it must take into account the characteristics of the network culture, it allows consumers to enjoy their neighborhood on the Internet, lure their colors, adapt their minds, feed their meals, and get their sleep drunk.
II. My views on designing "China catering and entertainment network:
(The following comments are not a negative opinion on the final work of a Chinese enterprise !)
First of all, it should be declared that the website prepared by China Enterprise power should be the original website before the "Zigong food and entertainment network" was revised, but it should be slightly changed in copyright and ownership. This is a big taboo for enterprises. I want to apply for a domain name (www.hao7.com). When I see the homepage of the website, the first impression is "vulgar". I don't talk about the technology and functions, but I will talk about my opinion on website design. This website is still being designed in the just-emerging status of the Internet. There is no new idea at all. You should know that if you want to increase the traffic and popularity of your website, you should keep your eyes on the page visitors, it is necessary to break through the tradition and give people a bright feeling. It is best to change colors based on seasonal changes, such as cold colors in summer and cold colors in winter, it gives people the best feeling. This technology can be converted through templates, which is also easier.
Second, website programs can be implemented using the easy-to-use and dynamic-Web-based simplified versions, or directly beautifying the two programs, because the two are the largest websites in China, mobile is a professional website entity, and mobile is dominated by community forums. The main website architecture can be done by referring to "bucket network", because this website is the first to achieve online ordering nationwide, making the browser return rate quite high. In addition, you can refer to "Beijing restaurant and entertainment network" on the homepage to implement a city map. Because not everyone knows the streets of the city, you can find the destination in the fastest time, instead of asking about how to proceed, he can find the best route by himself, and the consumption of self-driving cars can save fuel fees. Besides, when oil prices remain high, consumers will not consider fuel fees, if the customer tries to go to the destination for dinner and asks about the route and searches around the place, will the customer feel better even if he finds the destination? If he is in a bad mood, he will not be able to think about the charm of a good taste, so he will be less likely to come next time. Therefore, these two designs can reflect the humanized services of websites and businesses, as a consumer, anyone will be impressed by the thoughtful consideration of the seller. Of course, the click-through rate of the website and the business of the merchant will be left blank.