Almost every innovation on the Internet can be found in the Chinese version, such as Google, Baidu, eBay, Taobao, and Tudou. Interestingly, some local companies in China are not inferior to the original counterfeits.
Jin Yongxiu, founder and CEO of kiyyi advertising media company, did not shy away from the idea of setting up kiyyi as the first online advertising agency Spot Runner in the United States. Nevo, one of the company's investment bosses, has an underground relationship with Chinese movie star Zhang Ziyi, which has recently been stirred up by American media.
Unlike Spot Runner's investment in multiple "giants", kiyyi, as the first domestic online advertising agency, has no outstanding experience. The three founders, Jin Yongxiu, China and Western hao shi, and Jiang Mingliang, were born in the 1970s S. They came from South Korea, Japan, and China. There was also a Japanese venture capital behind kiyyi.
However, the prospects are the same. Kiyun has already integrated local TV stations and radio stations in China's second-and third-tier cities into a platform through the Internet. Users can remotely DIY the Internet, customize their own advertising methods and broadcast periods, and pay for them online. Spot Runner has just been named one of the 25 most promising companies in the United States by the famous American magazine commercial 2.0 in 2007.
Of course, for the just-born basic billion, the invasion of multinational advertising giants and the Half-official nature of local radio stations and TV stations may all be an adverse factor in killing the ugly duckling from becoming a swan.
AD DIY
A toy manufacturer in Jiading, Shanghai, wants to advertise on Nanjing TV station. They occasionally found hundreds of millions of DIY advertisement production methods on the Internet, and immediately placed an order online through some simple network operations.
The production and broadcasting of a TV advertisement often requires super patience. Under normal circumstances, the advertising agency will first help the customer develop a creative solution. After the solution is approved, the production script and valuation will be provided to the customer. For example, the production budget is generally about 10% of the broadcast cost. A reasonable estimate shall include the production cost, profit and tax of the production company, such as shooting equipment, venues, items, clothing, photo sets, music and special effects.
Of course, such a solution may not be recognized by the customer at one time. It is often because it consumes a lot of saliva before it starts filming and then broadcasting during the agreed period.
"Many people are afraid of trouble and money ." Jin Yongxiu said, "they are more willing to create an advertisement module and TV play time periods and columns that suit their psychological prices on the Internet, and they can quickly see the advertisement screen ."
Currently, million customers can "customize" ads for advertisers within 48 hours. Through cooperation with international professional materials companies, the design of hundreds of advertisement modules can meet the needs of customers in different industries.
The so-called innovation of is perhaps not new: just like the rapid love in modern society, we have extracted all the intermediate processes-since both parties are most concerned with the result of saving money and making money, why not make things easier?
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