China Mobile phone, Africa adventures

Now, the Red Sea in the smartphone market, and in China this continent has even crossed the "Red Sea fight Stage", because the competition is too encouraging, the marketing means serious homogeneity, we are too lazy to do, quite a bit "down-hearted" taste, at the same time, Apple for the smart phone market control more and more perverted, quite a lot of data show , IPhone already occupy the entire market. 90% above the profit. Samsung will take more than half of the remaining profit of less than ten percentage points, while other mobile-phone companies floating in the market can only continue to laurels, relying on the initial entrepreneurial passion and the dream of changing the world, These companies are the traditional giants, such as Nokia and Motorola, who have never been smart, and have become Microsoft and Google , as well as emerging manufacturers that have just had a clue, such as the upstart Chinese handset,  Gionee, etc. They have to survive in the cracks, in their own country can not earn money, go to Europe and the United States to try, and then run to Africa, I think if penguins can call, China's handset manufacturers will certainly be able to send mobile phones to Antarctica, and can be very cheap to sell to them.

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China's mobile phone globalization expansion, has completed two stages, the domestic market in the Red Sea, almost no too much nostalgia, Europe and the United States, the market as a fortress-like stability, and faced with patents, channels and other troubles, nationalists Madison seems destined to do. Today, China's mobile phones are quietly shifting focus, targeting the third world countries, where the people are simple, more sensitive to prices, more important is a large population, the market potential is huge, such as Xiaomi after the successful landing in India, Brazil, have begun to think about Africa to see, in short, this is a good global adventure tour, Full of fantasy, but a thorn in the clouds!

Price truce, African people not bad money?

Far Africa accounts for about the 15% 2 million, in 2014 year, the overall growth of the smartphone Span style= "Font-family:verdana;" >108% 2008 Span style= "font-family: ' The song Body '; When the global mobile phone market was affected by the financial crisis, the overall performance was weak, but the African market was reversed to achieve the 14.8%

Talk about Africa, what's in the mind, Hunger, poverty, plague and so on, which is also doomed to IPHONE/HTC 2009 nckia and motorcla Bring back to domestic sales, and after entering the era of intelligent machines, The first influx into the African market is also familiar with cheap models, such as Samsung's galaxy low-end models, has been the most common on the continent of mobile phones, followed by the  Gionee mobile phones are also relying on the high cost-effective gallop the world, and the most different from the era of Shanzhai machine, These are all brand-name mobile phones, although the gold content and iphone There is no way to compare, but by the brand derived from the quality, after-sales service, or to inject a new vitality to the market, so that the Black brothers know the phone models outside the cottage, you can even call them mobile computers!

with cost-effective, Chinese handset makers have made some progress in Africa, such as, which is ranked number one in all domestic handsets that go to Africa to make gold, and even if it is looking at the entire African market, market share is second only to Samsung and is exploding, and this year's sales are conservatively estimated to reach 200 million, and in the country without any advantage of the Golden State, in Africa also play the wind, they are now Nigeria's top three mobile phone manufacturers, is making strides towards the second place, in addition, ZTE, Lenovo, oppo mobile phone performance is also commendable, almost at the same time last year presented 100% growth. Perhaps, it is the performance of these domestic handset manufacturers, only to further stimulate the participation of millet, but the world, the explosive growth of things never really good things, in fact, , Lenovo in Africa's strong record, more from its own high price, and the specificity of the African market. At present, this market is in the "education stage", paving goods quickly, once the domestic mobile phone +google cheap handsets or Samsung's cheaper models are on the move, and the African market will turn into a red sea. If China's mobile phone continues to use the price war to grab the market, then Africa is just another black mainland China.

In the scramble for the African market, I suggest that China's mobile phone to truce prices as soon as possible, re-seeking a new way of competition, in fact, for a new market to be developed, there is too much room for development, if done well, Chinese mobile phones can imitate Apple, to the African people to export some culture, And once the cell phone culture has formed, the price, money what is not a thing.

In fact, has the potential to become an apple in Africa, on the one hand, They can control the price within a few million dollars, not to let the Black brothers to the * * *, on the other hand,  mobile phone can also rely on its brand in the field of telecommunications equipment to improve the profitability of mobile phones, in fact, A big part of P7 's good sales in the UK is that the  telecoms equipment and will try to buy their phones. Other Chinese handset makers will have to devote some of their energy to the brand, in addition to large-scale money-burning advertising, more important is the quality of grinding, even if the African brothers will not admit that they only buy cheap models, in fact, they are also willing to "spend more money, enjoy better service."

co-development, tapping new markets and haste to waste  

Smart phone, also known as intelligent Integrated Terminal, more and more life, work content is filled in this 5 -inch screen, which means that the mobile phone market needs and supporting the industry to develop together. In fact, if the mobile Internet is more than a building, then there is no doubt that Iphone/galaxy is a shiny neon or mural, while the developer is the building's concrete, the operator may just be a part of the sewer pipeline. The world only knows that the iPhone has created the mobile internet, Jobs ' aesthetic is unprecedented, Cook's financial statements are more flashing ancient and modern, but not too many people pay attention to operators, telecommunications equipment business efforts, at least, they did not get enough attention, Just as no one pays attention to what the sewer is, but it is one of the key factors in whether a building can function properly.

In particular, the author puts forward the contribution of operators and telecommunications equipment to the mobile internet, just to show that domestic mobile phones need to know the local telecom environment before entering the African market, in fact,  Mate7 in the Sahara Desert is just a piece of brick that can take pictures, after all, There really isn't a signal.

05 years, CCTV 4 set for a street interview, the question is: Will you use your mobile phone to surf the internet? At that time, most of the answers are: Do not use mobile phone online, even some soil høvik second generation, but also just said will look at the news, jokes what, that era no one dared to imagine a friend circle, Micro Bo, Mo mo this thing, the reason is that the traffic tariff is too expensive. In the next few years, operators, telecom equipment vendors continue to optimize the network to allow the iphone The internet has become a reality, and then it goes out of hand, it can be said that smartphones can have today's hot, half of the credit to be recorded in the operator's head, naturally, smart phones in a new market should also consider these factors. The first two years, domestic mobile phone storm in Europe and the United States, the most afraid of is the patent problem, not to consider the local telecommunications environment, after all, they have completed the foundation of the Telecommunications network construction, but if Africa, China Mobile phone needs to focus on, after all, the third World Telecom network is uneven, This is one of the main reasons why I am only optimistic about  because they have a large number of telecommunications equipment sold to Africa, it can be said that n the detection of the market telecommunications environment, has an almost abnormal advantage.

Finally, the Chinese mobile phone has made too many mistakes of quick success, hope this African adventure, can really in the precipitation, deep farmland mentality to complete the expansion. If only with a windfall attitude, then the African market is bound to become another Red Sea, we have played a bad mainland market, can not play bad Africa! (New discoveries of science and technology, Constantine / Wen)

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China Mobile phone, Africa adventures