China Mobile's self-built platform wants to gain deep control of industry chain dominance

Introduction: The self-built Mobile Phone platform has already identified China Mobile's "Triple plot ". China Mobile has been proposing the "mobile information expert" for many years, but it is still far from this goal and its own resources are not used up. Therefore, these value-added services urgently need a unified and open operating system to carry them, and OMS may realize this desire for China Mobile.

 

Although the relationship with apple is still in a "instant", China Mobile joined two major international telecom giants SoftBank and Vodafone at this week's World Mobile Communication Conference, together, we call on developers around the world to develop mobile micro-tech applications proposed by the three giants. This is an important step for the above three giants to develop the TD Mobile Phone platform.

The self-built Mobile Phone platform has already identified China Mobile's "Triple plot ". China Mobile has been proposing the "mobile information expert" for many years, but it is still far from this goal and its own resources are not used up. Therefore, these value-added services urgently need a unified and open operating system to carry them, and OMS may realize this desire for China Mobile.

China Mobile's "Triple plot"

Rumors about China Mobile's launch of its own operating system are rampant. In fact, China Mobile has proposed the "mobile information expert" Strategy for many years, including taking a stake in Phoenix TV, establishing a wireless music alliance, and entering mobile phone search, it also launched mobile newspaper, Mobile Phone mailbox, fetion, Mobile Wallet, mobile phone map and other services, and has not stopped the layout of the mobile Internet.

The significance of OMS definitely does not mean that China Mobile will expand its tentacles into the increasingly thin mobile phone manufacturing field. Instead, it will create a brand new mobile internet and completely change people's lifestyles. Previously, Zhou bin, vice president of the Business Development Department of China Mobile Research Institute, said that to compete for the mobile Internet market, China Mobile must intervene in the mobile operating system field in advance. Therefore, China Mobile is brewing a revolution to build its own open-source system and laying the groundwork for its "multiple plots.

First, China Telecom's "Internet strategy ". The OMS platform integrates a large number of value-added services of China Mobile, including mobile phone mailboxes, Apsara stack, and music downloads. Although China Mobile does not have the concept of "internet mobile phone" like China Telecom, China Mobile's intention to confront China Telecom in the mobile Internet field is already very obvious.

Second, strengthen control over the 3G content industry. In June last September, China Mobile and Samsung jointly launched the first in-depth mobile phone product customized by China Mobile, and built China Mobile's Mobile Phone mailbox, fetion, and other services into it. This time, China Mobile and the mobile Internet industry chain will be further strengthened through the launch of its own mobile phone operating platform.

Third, fight against Apple. According to media reports, China Mobile is also learning about Apple's software store business model, and its own software store "mobile market" is under development. This is closely related to the OMS operating system being developed by China Mobile. This also shows that China Mobile thinks it can be as good as the iPhone.

Or a mobile OS Competition

In fact, due to the popularity of Apple's iPhone, the competition in the global mobile operating system market in 2008 has never been more intense. For example, Nokia won all Symbian and plans to open it this year.Source codeAt the end of 2008, the first Android-based mobile phone G1 was listed.

China Mobile has an absolute advantage in terms of user scale. In the future, customization of mobile terminals by operators is also a major trend in the mobile phone industry. Its strong intervention may lead to a battle for mobile phone operating systems. The idea of China Mobile's mobile Internet development is: on the one hand, it customizes new terminals with manufacturers; on the other hand, it expands the market with mobile positioning, mobile search, mobile music, and other integrated services.

This is what other mobile phone operating platforms do not want to see. For them, it is necessary to take advantage of the fact that China Mobile's own OMS operating system is still in the R & D or immature stage, step up expanding its sphere of influence in China and forming a unique psychological experience for consumers to form technical barriers and first-mover advantages, or adjust its strategies in the future, we will increase our cooperation with China Mobile to get a better share of the future market ".

In the mobile operating system, enterprises used to take the lead, and operators did not intervene. According to the analysis, China Mobile will strengthen its control over mobile terminal users through two major international telecom giants.

In addition, if China Mobile's own mobile phone operating system policy is successful, other operators will never "sit up and look at it", but will follow up further, by then, the ecosystem of the entire mobile phone industry chain will be "revolutionary.

Change manufacturers' game rules

The launch of the China Mobile OMS system not only changes the competitive landscape of mobile phone operating platforms, but also the terminal manufacturing enterprises, the downstream enterprises that penetrate and extend this influence to the mobile phone industry chain, it changes the "game rules" and "ecological environment" of the entire mobile phone industry chain ".

In other words, terminal product customization will increase from 10% to more than 50%, which indicates that the era of in-depth customization by operators and the era in which operators dominate the mobile market is approaching. The obvious feature of in-depth customization of operators is that they are branded as operators on the core technology of terminal products. operators are responsible for controlling the R & D and development of this core technology, mobile phone operating systems are one of the most complex core technologies of terminals.

Previously, Lenovo Mobile took the lead in launching a deep Customization Product ophone with China Mobile, which is planned to be available in first quarter of 2009. It will be applied to China Mobile's new open Intelligent Operating System OMS for the first time, focusing on various mobile Internet applications.

Compared with Lenovo's "Advanced Technology", other manufacturers are also waiting for the opportunity. It is foreseeable that in a short period of time, many leading enterprises will join the China Mobile OMS family.