China's children's mobile game market interpretation potential is huge need to be developed

China's children's mobile game market has two or three years of development, but at present the market is more famous development companies only rice. The development of the children's mobile game market is not smooth compared to the prosperity of the children's web game market. Today, Xsolla will analyze why China's children's mobile game market is developing slowly.

How big is the game market for children ?

According to statistics published by the National Bureau of Statistics, by the end of 2013, China's 0-14-year-old (including less than 15 years) The population is 223.29 million people. At the beginning of April 2014, the Youth League Guangzhou Committee, Guangzhou Children's palace and 15 cities issued the "media and children--2013 Chinese Youth Palace Child Media Literacy Status investigation report." The report shows that the highest prevalence among children in the country is mobile phones (97.8%): 44.5% of children have their own phones and 90.1% of children have access to online games, 42% of which are paid online every month.

From the App Store's children's games section, we can also get an initial look at the categories of children's games:

Xsolla analyzes Chinese children's game market

Xsolla analyzes Chinese children's game market

Xsolla analyzes Chinese children's game market

A change of perspective from the Chinese children's page tourism market prosperity can also be seen in China Mobile children's hand travel market is huge. But the development of children's mobile games in China is constrained by several factors, one of which is from parents. Chinese parents usually think that playing games will not help the future, they would rather spend hundreds of yuan to buy a robot for their children, and not willing to spend six dollars to play for the game. Having children play games is often a stopgap measure.

the biggest obstacle to the development of mobile games for children: parents

Children themselves rarely have their own mobile phones, mostly through their parents ' mobile phones to play games. This inevitably causes the parents to control the game time and the type of game. As the current way of payment is mainly through credit card or short-term payment, these are not the children have, must pass through the parents to complete the payment, whether will be complained. There is also a phenomenon, that is, children's game payment is relatively low, if too large is difficult to pass parental consent.

In addition, China currently lacks special children's hand-travel channels.

Game Classification and current situation of children

At this stage, Chinese children's mobile games can be divided into 2 categories, under 5 years of age and 5 years old-15 years old. Children under the age of 5 can be called a child app, making it difficult to earn. and the 5-15-year-old between us more children hand-tour, the real profit of children hand-tour is also concentrated at this stage.

Children's mobile games are mostly transplant pages or adapted animation, this type of game has a user base. Children's users are slow hot, children's products on-line is usually difficult overnight fame, will require six months to a year to accumulate a certain amount of user base will usher in a rapid growth, of course, this premise is the product has a good reputation, this user accumulation is the accumulation of word of mouth spread among children. Then the product will have a longer life cycle, which is very different from the Adult page Tour market running-in operation. We can see that rice children's products have been operating for more than 3-5 years, and have continued to have a good return.

In China, there are few people who really analyze and study the children's game market, the market also lacks the data of children's game market, usually the share of children's hand-tour is attached to the share of female's hand. Some companies in the development of the game, do not directly targeted to children hand-tour, they will target the user base to the full age stage, so as to avoid the risk of targeting the children's market, although many children are playing these hand-tours.

overseas developers are entering the Chinese market

Just a short time ago, the Israeli children's mobile game developer TabTale announced the acquisition of a Hong Kong educational app and a children's game developer Coco Play, which included the development and executive team of the latter. The acquisition will incorporate Coco Play's 2 million-month active user into TabTale's existing 25 million user base. Like other foreign companies that want to enter the Chinese market, TabTale is looking at a large number of users in China and wants Coco play's expertise to help them get into the ecosystem quickly. TabTale's CEO Sagi Schliesser disclosed that they also want to set up a branch in mainland China.

By acquiring Coco Play, TabTale has now entered seven countries and wants to further expand its product library for 3D children's games. There are now over 250 games, interactive ebooks and educational apps that can be used on Apple, Android and Windows systems.