China's children's mobile game market interpretation potential is huge need to be developed

China's children's mobile game market has been two or three years of development, but at the moment the market is more famous than the development of the company only Rice.

The development of the children's mobile game market is not smooth compared to the prosperity of the children's web game market. Today, Xsolla will analyze why China's children's mobile game market is developing slowly.

How big is the game market for children ?

According to data released by the National Bureau of Statistics, the end of 2013, China's 0-14-year-old (including under 15 years) the population of 223.29 million people. At the beginning of April 2014, the Youth League Guangzhou Committee, Guangzhou Children's palace and 15 cities issued the "media and children--2013 Chinese Youth Palace Child Media quality status investigation report."

The report shows that the highest prevalence among children in the country is mobile phones (97.8%): 44.5% of children have their own cellphones and 90.1% of children have access to online games. 42% of the children are paid for online games each month.

Through the App Store Kids games section. We can also get an initial look at the classification of children's games. What you see:

w=580&h=281 "width=" 580 "height=" 281 "style=" max-width:100%; Height:auto; margin:0px ">

Xsolla analyzes Chinese children's game market

Xsolla analyzes Chinese children's game market

Xsolla analyzes Chinese children's game market

A change of perspective from the Chinese children's page tourism market prosperity can also see China Mobile children's hand travel market is huge.

But the development of children's mobile games in China is restricted by several factors. One of them is from parents. Chinese parents usually think that playing games will not help the future, they would rather spend hundreds of yuan to buy a robot for their children, and not willing to spend six dollars to play for the game. It is only expedient to let children play games very often.

the biggest obstacle to the development of mobile games for children: parents

Children themselves are very few their own mobile phones, mostly through their parents ' mobile phone to play games.

This must result in parental control over the game's time and type of game.

Because the hand-travel payment method is mainly through credit card or short-term payment, these are not the children have, must through the parents to complete payment. No complaints will be received from them. Another phenomenon here. That is, children's games have a lower pay limit. Suppose too big is very difficult through parental permission.

In addition, China now lacks a special channel for children's hand-travel.

Game Classification and current situation of children

At this stage, Chinese children's mobile games can be divided into 2 categories, under 5 years of age and 5 years old-15 years old. 5 years old below can be called Children's app. Profitability is very difficult. and 5-15 years old between many of our other children into the hands of the tour, the real profit of children hand-tour is more concentrated at this stage.

Children's mobile games are mostly transplant pages or adapted animation. This type of game has a real user base.

Children's users are slow hot, children's products on-line is usually very difficult overnight fame, will require six months to a year to accumulate a certain amount of user base will usher in a high growth. Of course, the premise is that the product has a good reputation, this user accumulation is the accumulation of word of mouth spread among children. Then the product will have a longer life cycle, which is very different from the Adult page Tour market running-in operation. Rice children's products have been operating for more than 3-5 years, and have continued to have very good returns.

In China, there are very few people who really analyze and study the children's game market, and the market also lacks data about the children's game market, usually the share of children's hand-travel is attached to the share of female's hand.

While some companies are developing games that do not directly target children's hands, they target the entire age group to avoid the risk of targeting the children's market, even though many children are also playing these hand tours.

overseas developers are entering the Chinese market

Just a short time ago. TabTale, the Israeli children's mobile game developer, announced the acquisition of a Hong Kong educational app and a children's game developer Coco play, including the latter's development and executive team.

The acquisition will incorporate Coco Play's 2 million-month active user into TabTale's existing 25 million user base.

Like any other foreign company that wants to enter the Chinese market. TabTale is interested in a large number of users in China and wants Coco play's expertise to help them get into the ecosystem at high speed. TabTale's CEO Sagi Schliesser disclosed that they would like to set up a branch in mainland China.

By acquiring Coco Play, TabTale has now entered seven countries and wants to further expand its product library for 3D children's games. There are now more than 250 games. Interactive ebooks and educational apps that can be used on Apple, Android, and Windows systems.

China's children's mobile game market interpretation potential is huge need to be developed