Chinese version tumblr: Dot dot net

Xu Chang created the so-called "light blog community" Dot Dot network, and Kai-Fu Lee's Innovation workshop is the site's investors. No one is afraid to discuss this is a Tumblr imitators, it is amazing why plagiarism is so late? It is true that Tumblr has not achieved that astonishing success compared with the heyday of Twitter. But in China this is not a big obstacle, except for a handful of people in the Internet, most people don't even know Tumblr.

The dots and Tumblr are surprisingly similar on the interface, even like a mold, but for some reason Tumblr is clearly not possible to enter the Chinese market. Blogger achievements of the blog network, Facebook achievements in the net, Web, YouTube achievements Youku, potatoes, Groupon achievements of the United States Regiment, handle, Foursquare achievements in many domestic lbs, According to a theoretical point such a copycat will be a good substitute for domestic netizens, with you to discuss the point of this kind of site in the domestic prospects.

First of all, the light blog, this is the "lightweight blog" abbreviation, people will think that the traditional blog update too cumbersome, long-term use of pressure will be too big, for example, you have to write a 400 words to feel like a log, although much shorter than the composition is still not a simple matter, but also have to think about the title, label, map and so on , it is indeed a difficult task for the general public to persevere in the long run, especially in the absence of any benefits or incentives.

This is when we invented Twitter-like microblogging sites, you don't need to fill in the title and tag, even if you only need to write a word can be published, in fact, in order to avoid the burden of the most you can only write 140 words. This is actually a great invention, but soon found that micro-blogging is difficult to calm down the mind, 140 words does not allow you to talk about the stock, nor let you sum up this time learning experience, Weibo brings a large number of information flow makes people feel no attendants even restless.

This time there is the concept of light blog, between the blog and micro-blog, there is no strict word limit, you can publish pictures, text, URLs, audio and even video. In fact, the light blog is not a good understanding of the name, perhaps the Mini blog is a good idea.

Back to the dots and Tumblr, they all offer a concise background of blue, providing a variety of content publishing including pictures, text, videos, and a good interactive experience throughout the process. They all provide a complete level two domain name, and those who need to jump the level of the two domain name is very different, even you can use your own domain name for access (only Tumblr). Your personal page In addition to content, only a very small number of very inconspicuous location with the service provider information, you can change the background picture, using the site provides a great template, you can even customize the appearance through CSS statements, according to the way you like to design the page.

At this point I think of two websites, the first is to provide personal Information business card Service Site-"about.me", you can customize the page you need, join your social network, so that others can first understand your dynamic, its goal is to be printed on the business card. The second is the domestic independent blog service provider (BSP)-"Blogbus", this site provides a good service and excellent user experience, the site has a large number of excellent templates, but the site's operating situation has been not very good.

I saw a similar trait in the dots and Tumblr, such a light blog service is actually more focused on individuals or brands, from the temperament is more suitable for mixed watercress literature young people write something, and then can also bind their domain name, the light blog address printed on their own business card. Or a company designed to fit their own template, as a company's interactive information publishing page, good content layout and page design allows you to get more returns. As for the domestic and micro-bo competition in the short term may only be wishful thinking, because the point does not have the people like the hustle and bustle of the crowd, only for a small handful of rich-bourgeois plot of the user experience.

Author: xjp, original link.