Chong Sheng: The accumulation of site weights to make the keyword ranking more stable

Needless to say, do SEO have a common goal is: Let our target keywords have a good ranking, and the method of operation has each of the best of ideas, methods but a variety of, Chuang Sheng think, this SEO has a point is all for the site optimization strategy are inseparable from, Is the weight of the site directly affect the site of all the pages inside the keyword rankings.

Optimize the site, we should first find ways to improve the weight of the site, and then the keyword targeted optimization of its ranking, is the most appropriate and stable optimization rankings. There are a lot of friends at the beginning of the direct to do a large number of target keywords anchor text, in the site does not have a certain weight, it is quite dangerous to do is not advisable, it is likely to have a snapshot of the update to slow, down the right, and even the K station punishment, thankless. Of course, SEO to examine a lot of aspects are also very many, "no matter black Cat white cat, can catch mouse cat is a good cat", the creative optimization method is still to be seoer to study, to practice, but the towering high-rise from the ground up, the first to do the weight of the site to do keyword ranking will be the most secure.

　First, do a good job in the early site optimization to improve the weight of the site mainly:

1. Website Optimization haste makes waste

When optimizing the site, a lot of webmasters are too hasty, standing just on line, it is not urgent to want to the key words to anchor text construction, there are obvious deliberately optimized, in fact, it is like spot haste, the site does not have a certain weight accumulation, even if there are rankings, but also very unstable, At the same time, also aggravate the search engine evaluation period, and only if every page is the optimization of these several keywords, will let search engine think you are cheating, it is difficult to give a good keyword rankings, and the weight of the site to improve the effect is quite small.

2. Enhance the overall weight of the website first

The overall weight of the site's accumulation is particularly important, if the prophase mainly for the content and the diversification of the chain layout launched to enhance the overall weight of the site as the goal, to spend a certain accumulation process, so that the Web site in health growth, so that the search engine fell in love with our website, the increase of the Trust index, which and people's communication is the same When you have a great faith in a friend, what you do will get the greatest support, when the site has formed a benign optimization of the state, and then according to our target keyword one by one to optimize, steady, the effect is immediate, not to mention some of the more unpopular keywords, the overall weight of the site to reach a certain weight, These keywords do not have a very good and stable rankings, this and the weight of the site can not be off.

　Second, the post site maintenance, mainly do the following two points:

1. Do long tail word, website traffic promotion

What should we do next when we optimize a few key keywords and have a good ranking? In fact, the purpose of doing SEO is to allow the site to get more traffic, if the flow is only a few of those have ranked the keywords brought, a little attention to the words are easily squeezed by competitors, rather than protect, So how to make the site more dynamic, get more traffic, do long tail word optimization layout bar.

We can analyze it through the data of traffic statistics, those popular keywords to the flow is also more, when the weight of the site accumulated to a certain extent, many inside the page also has a good ranking, through webmaster statistics tools, we can observe, these pages of the long tail keyword to traffic is sometimes not less than our main keywords, Even a lot of long tail keyword is we unexpected, but can continue to flow, then the analysis, put these words sorted out, see this long tail word ranking, do for this page ranking, itself is long tail word, optimize up also quite labor-saving, think, these words are promoted rank, is not the flow doubled, Because these long tail keywords are the most directional customer traffic, the elimination of peer search IP, and most of these words can not use tools to find, is your site's unique source of traffic, do this is also based on the weight of the site, but also the importance of the weight of the site how high, so that our web site traffic to more widely.

2. Make keyword ranking more stable

Why many of the old station rankings are hard to be surpassed, even if not often to maintain, ranking is still in a very good position, even if the fall, as long as an update, the ranking went up, in the final analysis is the site has a prior weight accumulation, has a very high weight, and why some old site rankings can be new station beyond, Chuang Sheng think its biggest possibility is the early weight accumulation is not in place, perhaps only to do a few main keyword optimization, the chain is also similar to the same keyword piled up, when a few key words of the chain was deleted, the keyword ranking will certainly fall down, the same competition can easily overtake. Judging from the stability of keyword rankings, the overall weight of the site is very important!

Summary: To make the key words more stable and more competitive, so that the site's overall increase in traffic, should be to enhance the weight of the site as the starting point, from the site content quality that is the original article update began to start from the long-term plan, SEO is slow heat, not to be quick to profit. At the same time early on how to set up outside the chain has two points to grasp, must require extensive diversity, different places to set up outside the chain of origin, including the form of text-only link, domain name hyperlink, anchor text hyperlink, so that the opponent can not get out of the question, but also to optimize the more natural, and finally Chong Sheng wish you webmaster friends site has the ideal ranking.

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