Choose optimization or Baidu promotion?

1. Concept
Baidu promotion: bidding ranking is a paid network promotion method, which was first launched by Baidu in China. After purchasing the service, an enterprise registers a certain number of keywords and its promotion information will appear in the search results of Internet users.
SEO optimization: Search engine tutorial optimization is the Chinese meaning of SEO. The general understanding is: by summarizing the ranking rules of search engines and rationally optimizing the use of technical means on websites, your website's ranking in Baidu and Google is improved, let search engines bring customers to you.

2. Purpose
The two serve the same purpose. They both use search engines to bring customers and increase sales.

3. Operating methods and charges
Baidu promotion: paid to Baidu. Based on related keywords, click-based pricing is charged. For example, the word "Beijing moving company" is now 30 times, I am now opening a new user in Baidu (Baidu is now paying 600 advertising fees and service fees). Now I am playing Baidu and click my keywords (Beijing moving company ), the system automatically deducts 30.

SEO optimization: pay-as-you-go for SEO companies. For example, when SEO companies use technical means to rank a moving company in Beijing, users can click it at will, without the need for pay-as-you-go

4. Differences
Baidu promotion: quick effect and high cost
SEO optimization: slow effect and good stability

5. Do I perform Baidu promotion or SEO optimization?

I believe that:
(1). First of all, we should look at products. Some products, such as a machine that sells millions of dollars, are difficult to deal with through the network. Such Baidu promotion is not necessary. There are also some virtual products whose prices are very low, so it is not necessary to promote Baidu. However, for general products, such as gifts, Baidu promotion is still very effective.
(2 ). second, it depends on the product profit level, because the search referral will have some invalid clicks and conversion rates. If the product profit level is large, Baidu can be used for promotion, and vice versa. For example, if the price of a product is 4000 yuan and its profit is 2000 yuan, if the unit price of the keyword for this product is 10 yuan/time, then one of the 100 clicks will be closed, the final net profit is 1000. Therefore, it is feasible to promote this product to Baidu.
(3 ). third, it depends on the product industry and the number of online promotions. If an enterprise does not want to invest too much in online sales, and there are already too many peers in this industry to promote, the cost of Baidu promotion will be much higher. There is also an industry where customers will certainly not access the internet, so there is no need to use Baidu for promotion.
(4). Fourth, we should determine whether to promote or optimize the product based on the product marketing intensity, time, and region.

The above is my personal opinion and shortcomings. I hope you can give more advice.