Choshun: Networking: Bringing brands into the new era

Choshun: Networking: Bringing brands into the new era


network into the tens of thousands of households, in changing people's lives, but also strongly stimulate the brand exchange activities. Network, bringing the brand into a new era.
The network enables the enterprise and the consumer to realize the interaction, also makes the communication between the consumer more convenient. Consumers can easily search for information on the web, post insights, chat, play games or listen to concerts simply by manipulating their keyboards and mice. On the Intel Web site, people can comment on the company's products through the forum, and before consulting specific economic issues, they can describe their finances in detail on the American Express site, and before buying food in the Peapond online supermarket, consumers can check food price and nutrition information first. In the campus space provided by General Mills, children can e-mail with rabbit Trix and Lucky Charms, and you can watch concerts on the Pepsi website if you like.
       distinguish (Benjamin Moore) is a high-profile paint brand, and the company's name and logo imply quality assurance. Distinguish has been inheriting and carrying forward the brand's promise. This brand opened its own website, the network for the brand to provide another broader development space. When distinguish's customers (property owners, builders, designers, engineering contractors, etc.) visit the site, they not only want to see the different types and colors of the paint, but also want to know their specific uses: such as which paints are suitable for home, which paints are suitable for offices or buildings, and their expectations have increased. Because of the existence of network interactive function, visitors have great enthusiasm to take advantage of this interaction, they unknowingly participated in the brand building. Distinguish also designed a virtual paint-spraying scale for visitors to accurately measure the extent to which a building should be painted. Visitors can also learn some basic knowledge of handling walls and ceilings on this web. These ancillary functions greatly expand the amount of information that the brand does not have in the traditional sense, which is often what consumers need to know.
The Benjamin Moore website has reference materials on colors that tell consumers how to choose paint and coordinate the relationship between paint and light. The website also introduces some tips, such as "How to use the light when the color is not satisfactory", but also reminds people to think of the color of the paint on the model and the effect of brushing it on the wall is not the same. Visitors can also read some information about the update and some basic common sense, it is easy to understand what color is suitable for what kind of room, such as red for the kitchen will make people eat greatly. Benjamin Moore website is always full of novelty and very emotional, it gives you intimacy, so that you involuntarily attracted by it. These practices are only the beginning of its online brand building, distinguish the interactive function of the Internet to the fullest. It hosts a home-spraying competition online, where new homeowners paint new houses with distinguish-brand paints, send photos of new houses before and after the site, and display and evaluate their work on the Internet. The campaign has increased consumer awareness of paint painting, inspired their love of home and made them remember Benjamin Moore.
       Procter and Gamble (Pampers) in the process of expanding to the network area, but also to expand the amount of information the brand bearer, brand commitment to be improved. We know that helping Bos is a brand name for diapers, and the internet makes it even closer to young people who have just become parents. The website offers some nurturing knowledge that young parents need to know to attract young mothers and fathers to visit its Pampers parenting Institute,ppi. Here, young parents can get detailed guidance on how to take care of their children, such as the safety of children, the prevention of childhood illnesses, and the experts ' views and opinions on the physical and psychological problems of children. Its various topics are always around the family, from basic knowledge to fashion topics, visitors are always willing to get expert guidance. The network gives the treasure more room to inspire, and it knows that young parents always want to learn from other children's upbringing, and want to draw useful things from other parents in the process of nurturing their children. So it opens up a plate for the proud parents to tell the story of the "cutest child". Usually there are parents who do not miss a chance to tell the ripe people how clever their children are, regardless of whether they are willing to listen to the stories. Since Americans are willing to tell these stories through state television, what can be done on the Internet? Tens of thousands of parents want to tell the story of their children's growth, which fully satisfies their needs and gives them the opportunity to fully express their love for their children, and these parents will always remember the brand when they spread affection on the internet.
       Network expands the amount of information that the brand carries, provides the powerful motive force of the brand message dissemination, becomes the important window that the consumer understands the brand, can satisfy the individual demand of different consumers. As a high-tech media, its biggest difference from traditional media is that the Internet is the only medium that allows consumers to interact with brands before they actually shop. Consumers and brands can communicate in real-time, in the form of audio, video or three-dimensional animation, and the form of communication can be varied. In addition, if consumers trust the Internet, they can use credit cards to make online transfers. People use the Internet to deal with a lot of daily work, which saves them time. These characteristics of the Internet make the network play an important role in the promotion of brand value. A survey by Screaming media shows that many Americans trust the internet and believe that the Internet and television, newspapers and other traditional media do not have a few. Another new finding is that 67% of respondents said the most interesting consumption came from the internet rather than television, while 65% of respondents thought the internet was the most convenient source of information, and 63% said the information on the Internet was more detailed. With more and more people to the Internet as the first choice of information sources, the brand will be from the increasing trust of people to get a strong momentum of development, online brand promotion goose-down maturity.
Mattel Company's Barbie Doll (Barbie) is a popular global children's toys, the global sales of up to 10多亿个, the average American girls each have about 8. Although Barbie is expensive, parents are willing to open their wallets. In order to further enhance the brand, Mattel company established the websiteWww.barbie.com This site is about 7 boards fast, regardless of whether people buy Barbie dolls, can directly participate in product design. On the site's "Hot & Hot" Racing Board, kids can take part in their favorite video game game and see the results of the previous day's game. This is a great trick, and a large number of visitors return to the site once again, wondering what their opponents are doing differently. Another feature board is fast "I designed Barbie", the main purpose is to attract more people to play with imagination and creativity, design a more distinctive Barbie doll. The interactive features of the Internet have enabled teenagers who are chasing fashion to find ways to make a dazzling appearance for Barbie dolls. Barbie is so trendy and sometimes endowed with a very special character. Of course, once people have designed such a cute doll, the next step is usually to buy or give it to a friend. Before the age of the Internet, Barbie dolls were mostly packed in boxes or placed on shelves as a decorative object. The original Barbie doll always has more similar costumes, hair and eye color, personality is not bright enough. The network interaction makes Barbie doll have passion and vitality. Visitors have learned about it before buying a Barbie doll. Barbie also has a more interesting idea of attracting children: allowing Barbie fans to design a small story for their Barbie doll on the site. Barbie, for example, is in the pool or in a horse race, and may be in a trendy fashion party. This story-telling contest is held all over the country, and all the little girls in the competition dream of winning their stories and making them the stars of the Barbie story month.
from these examples we can see that the use of network interaction can increase people's trust and loyalty to the brand, improve brand commitment, so that the brand image continues to improve.

Choshun: Networking: Bringing brands into the new era