Introduction: Foreign well-known website wrote today, analysts pointed out that Google's Chrome OS will not pose a direct threat to Windows, but will force Microsoft to accelerate the "rebuilding" of windows, so that it can make full use of web resources, on a variety of devices on the high-speed running.
Microsoft would not be surprised by Google's Tuesday claim that the Chrome OS was designed to make netbooks and ordinary PCs "easy to use" for users who "spend most of their time online". Google plans to release Chrome OS in the second half of next year. "Microsoft has long been concerned about Google's involvement in the PC operating system," said Matt Rosoff, a market research firm directions on Microsoft analyst Matt Rossev, saying it was "the first major threat to Windows for a long time", But the threat will not be fully visible in the next 10 years.
As more and more users start using Web software to discard client software stored on their local hard drives, Chrome OS will increase the need for Microsoft to reinvent PC-centric, bloated windows, analysts said. Chrome OS may also force Microsoft to develop a core version of Windows that can run on smartphones, netbooks and regular PCs. Apple has transformed its Mac OS to allow it to run on the iphone.
The question of how to integrate the Web and desktop is also bothering Microsoft, but so far Microsoft has not been particularly worried. Because Windows is the PC's de facto standard operating system, users have been using it to surf the internet and run various software. Many corporate customers have signed up with Microsoft for a long time to use the Windows protocol.
Microsoft has been "keeping up" with web-based services and applications, and even removed some of the software from Windows 7, such as e-mail and photo-editing software, and wanted users to use web-based software. Microsoft is scheduled to release Windows 7 October 22.
Microsoft also has a research project called Midori. According to Midori, the operating system will be centered on the Internet and the native application software is no longer dependent on hardware. Microsoft has yet to disclose the impact of Midori on future versions of Windows.
Netbooks become Google's foray into operating system market opportunities
To the surprise of IT companies, including Microsoft, the advent of netbooks has changed the entire computer industry and provided an opportunity for Google to enter the operating system market. Frank Gillett, a market research firm Forrester analyst, said that "the Frank Gillett of netbooks turned out to be unexpected" gave Google the opportunity to enter the PC market, and Google also wanted to challenge Microsoft in the traditional PC arena.
Google's challenges and its impact portend a new phase in the operating system market, and the importance of hardware and the operating system itself will be greatly reduced. Gillette points out that Chrome OS will ring the death knell of the PC-core operating system, and the new windows must be centered on the Internet.
Microsoft needs to speed up
Microsoft has been working towards this goal for some time, but has not yet elaborated on how windows that run across devices can take full advantage of web resources, but only revealed "word". Analysts point out that Windows Live applications and software are part of Microsoft's software to connect users to the Web strategy, but Microsoft has not yet connected these services to Windows. Michael Silver, vice president of Gartner, said, "I think Microsoft has developed a strategy, but there is a lack of implementation," Microsoft may be forced to quickly make up for its own shortcomings, but its actions have always been fast enough, before the Michael Silvo The PC-core computing industry has not made Microsoft feel the pressure to "move quickly".
Fast is a major feature of the internet industry. When Microsoft was lying on IE's credit book, Mozilla quickly changed its market landscape with innovative Firefox browsers. When Firefox threatened IE market share, Microsoft began to seriously consider IE upgrade issues. The internet's "fast" is Google's rapid rise to dominate the search engine and the reasons for the overflowing.
Krisian said that Microsoft understands that the Internet is becoming the core of the industry and is trying to catch up with this trend, so that. NET supports a variety of platforms, "but now windows and office are a cash cow for Microsoft, and the slower the trend is, the more favorable it will be." Google's foray into operating system markets will accelerate the trend-apps are no longer dependent on the operating system, prompting Microsoft to modify windows to conform to the trend.
"Long" "short" combination
While preparing to deal with long-term challenges, analysts say there are several ways in which Microsoft can stay dominant in the short term. Microsoft can strengthen its relationships with hardware vendors and corporate customers, prompting customers to use Windows for as long as possible. Rossev said Microsoft could also continue to develop a device-focused operating system that would maximize its performance, maintain its dominance in the PC sector and move into the mobile phone market. Despite the iphone's encroachment on the smartphone market, it is not clear how Microsoft is coping with the problem.
Gillette said Microsoft should develop a Windows operating system based on Midori projects to deal with the long-term threat from the Chrome OS. Despite some difficulty, traditional Windows customers will eventually accept such a product. Gillette mentioned Apple's 2001 switch to Mac OS x, "Microsoft faces a much bigger challenge because of its size, the nature of its industry chain, and its lack of control over hardware."