Classified information car Rental channel key selection analysis case

Website keyword choice is correct or not is the website operation process a very important work, because he directly affects your final flow and conversion rate, so in the choice of key words and analysis of research, really need the next effort. The author has also contacted some customers, many people also know that SEO is nothing but the content and the chain, yes, they say really good, but ignored the importance of keyword research and relevance, the author combines a Life information Service site Chengdu Car Rental channel For example analysis of the keyword screening method.

　First, research and analysis of competitor's key words

For many of the friends who just built the station, the choice of the keyword suitable for their site is a careful life, because during this period, many people do not have a clear goal, do not know how to set the keyword. Then, in Baidu Open the Web page, the Input keyword research Competitor's method is more sensible. The author of the search is "Chengdu car Rental" The word, because the term car rental is relatively strong, you can see the first Baidu search left and right each of the 8 bidding rankings, indicating that the industry is also relatively large competition, Baidu found the relevant search results of about 8.29 million, see this number, you will feel pressure? Continue to turn to the second page, at the top of the search results will appear Baidu push the relevant keywords, such as figure:

　　

Continue to turn to the second page, at the top of the search results will appear Baidu push the relevant keywords, such as figure:

　　

Judging from the words of the hint, we can Chengdu car rental and Chengdu car Rental as part of the title, the general title of the keyword set not more than 5, and other keywords to find 2-3 more of the same, competitors of the site you do not have to analyze too much, the general focus on the top 5 of the list of the first line, More, but will let their own thoughts confused.

　Second, make full use of keyword analysis tools

Before I saw a customer is selling the piano, after reading his title I instantly petrified, as shown:

　　

Set so many target keywords and some not necessary keywords in the inside, really do not know how he thought, the original keyword can be dug through the long Sulai with the flow of words, he can think of a head of the whole to title inside plug, this is not sensible practice. The following is what I want to say. A site is divided into target keywords and long tail keywords, after all, set the target in the title of the number of keywords is limited, more keywords need us to dig long tail words. However, online this type of tools are indeed more, you can refer to search engine search suggestions, related search and webmaster such as SEO tools, these are some good channels.

Through these tools to query our keyword index and the expansion of keywords, you can collate and analyze some of the high-quality keywords, and put it on the home page more prominent position, not only can get more users attention, but also conducive to search engine optimization, can obtain more effective traffic.

　　Search quantity of query keyword

At present, Baidu has just opened the "Search keyword query tool", this tool will be able to fully tap the focus of the keyword search volume, according to the number of the amount of the display of keywords to sort, and increased the query function of customized keyword, to achieve a focus on the goal of tracking optimization promotion effect. In addition, you can use other search engine recommended tools and webmaster tools to query, as far as possible to reduce the accuracy of a single query tool, further comprehensive analysis, improve the accuracy of data query, so as to improve the efficiency of our future keyword optimization.

After the author through the above method screening, and combined with the industry Life Service website characteristics, the column target key words formulated as: Chengdu Rental Car _ Chengdu Car rental company Chengdu-760 Full Search network, this title contains the industry's top keywords, but also in line with the life service information industry characteristics, the target keyword should not too much, Three to five phrases is enough, as for other keywords and long tail keywords, as far as possible in the article and other sub columns reflected.

In the mining of keywords, we can refer to the above three steps, but also the most basic method, in determining the key words, should also pay attention to some details, we need to think more in the operation process, bold attempt. For example, we should think of ourselves as the target users of the site, and from the user's perspective to consider their search behavior habits, listen to the suggestions of the people around. After all, the goal of website operation is to provide users with useful information to ensure the sustainable development of the website. Another point, in the early days of the Web site, the choice of keywords to try to choose a large number of small competition words, so we can do easier. Have a certain user groups and the weight of the site, and then optimize some of the more difficult words can be extremely easy!

The text by the network 760 full search Net http://www.760cn.com/original release, welcome reprint, Reprint please specify the source!