Click-to-play network advertisement

I talked about the click-to-call network advertisement model some time ago. It is a project developed by Google and eBay. Click-to-call is called ".

In July this year, Google launched the click-to-play (click to play) video advertisement (that is, one click is used to play a video ), the goal is to provide advertisers with a new way to cover their audiences.

The portal business department of the CDC company launched a Google click-to-play video advertisement in the Chinese market through china.com in October 24. On the Chinese English Channel, both large advertisers and small advertisers can use Google to play video ads, and brand advertisers can also obtain richer and more attractive forms of information exchange. Zhou shaoning, president of sales and business development for Google Greater China, said: "Google clicks to play video ads are completely started by users, so it does not affect the quality of user experience. Therefore, advertisers will use this form to obtain more effective users and better advertising results ."