Coexistence of high-quality content and content not easily reproduced

As a grassroots blogger in the Chinese Internet environment, the environment for survival is not optimistic. It's a really cool to figure out, find information, organize and summarize materials, write the content, and then be maliciously reproduced by large websites.

As a grassroots blogger in the Chinese Internet environment, the environment for survival is not optimistic. It is a very exciting thing to think about, find information, organize and summarize materials, write the content, and be maliciously reproduced by large websites, in addition, the blog post's search ranking on a large website is still before your originality. you are crazy. I have at least thought about taking over 100 methods to stop this kind of behavior before, but the result is. No matter how powerful you are, you will never change the big environment.

If you want to survive without changing the general environment, you must change yourself to adapt to such an environment. how can you change the environment so that others cannot be maliciously reproduced?

A friend joked with me, saying, "Why are you so serious? others collect your articles. you can also collect others' articles. This does not conform to my principle, because the most important thing for SEO people is to [win the recommendation]. what I want to do is to make my content the best, only when you help others can you get a return. the collected articles have low value and are not a favorite behavior of search engines.

Therefore, the question is, what should you do to ensure the quality of the article and prevent malicious reprinting by others? After years of thinking and summing up, I will share some tips with you. of course, these tips do not guarantee that others will not maliciously repost your website, but I hope that I can help as many grassroots as possible to increase my [defense capabilities ].

1. personalization elements: you can integrate the unique personalization elements of your blog in your blog, so that others can recognize this blog post as soon as they read it. For example, SEOmoz has a very cute robot named Roger. Such a cute mascot often appears in moz's blog and PPT demonstration. Over time, one of the others will know that this mascot is SEOmoz. Even if your article is reprinted and ended, Roger can still advertise for you .)

Does our blog also need such a mascot?

2. information graph: the advantage of information graph is that all content can be combined in the image, and the visual sense is very strong. in the visual graph, the information of your own brand can be integrated, even if the image is reprinted, the brand is also reprinted. of course, the only problem is that the information graph is not very friendly to the search engine. However, we can be considerate and provide text for the information graph, or outline.

3. video recording: Video is a very effective content carrier. in the self-media era, everyone can record videos to win more attention. Well-recorded videos can achieve unexpected results. who has the potential to copy your video content? Even if he reposted your content, he advertises you in disguise.

4. continuous reference: valuable blog posts must refer to a lot of information. do not give links without worrying about the principles given first. For malicious reporters, they certainly do not want a lot of references in a blog post, because they want to take all the content as their own; otherwise, they will not turn their heads to the end, or even describe the author as their own. Therefore, the best way to deal with these people is to make your blog posts complete through continuous reference. In other words, if you remove these reference links or sources, the readability of this blog will become very poor.

5. Tell your own story: excellent marketers should learn to tell their own stories. only stories that tell their own experiences will be easily copied by others.