Collective Black 360? The road to future search is thorny

Recently can be said to be an eventful, search industry companies have to do not say, we each other's saliva war is also unusually much, instantly and so, Aliyun and Baidu, everyone to the same piece of cake quarrel non-stop. Now the media has joined the war of words, February 26, "Daily economic news" dedicated to denounce 360, said that innovation is destructive, disrupting the normal industry rules, unauthorized theft of user data, to engage in unfair competition. Once the article was published, it immediately aroused the great slope of Xuan. Although 360 has made it clear that the matter should be investigated in the end, and will bring legal proceedings, but as a security products to play business, its products repeatedly by the first-class media disclosure, the damage to their own brands is immeasurable.

In fact, the focus of this event is still focused on user information, the daily economic news, which accuses 360 of non-compliance with laws and regulations, and 360, ostensibly to bring a lawsuit, seemingly to do justice for itself, does not provide quite explanatory evidence that, at the time of the 360 annual meeting, Apple's second-shelf event 360 really should have a good reflection of their behavior.

And this introspection was particularly important in the 2013, because in this year, there are too many products listed, if 360 do not have a good market response, then after all, will be eliminated by the trend of development, and the incident is also exposing the 360 development of the various "thorns."

Security is the point of entry, and is often criticized for the place. With a careful analysis of the latest series of negative messages from 360, it is easy to see that all of the events are focused on the user's private data, not on the user experience or business interests. But let's be clear about 360 as a company that started as a security product, security should not be the attack point of others, and 360 repeatedly be "black", visible in the security field must have a short board, so the next 360 to reshape the brand image in the market, we must play the security card to the end, not only that, Search as the focus of the next 360 development, its introduction of user data is even greater, if 360 can not be in the security of the full effort, then how to expand the new market areas.

Lack of cooperative alliances. The recent search industry has been rumored, Zhou Hongyi active and Sogou Wang Xiaoquan chat Good, hope can get more support from Sogou, not only that, 360 also increased cooperation with the third party camp, such as immediately, and immediately together promulgated a medical platform, to the vast number of users to prove their commitment to the search environment, This also implied that Baidu's medical ads. The 360 active behind is proving its dilemma on the partners, and the opposite view of Baidu, since the 360 online initially claimed to take the stake in Jinshan, Tencent, cooperative enterprises are search market on the machine has a weight status of the Lord, not only so Baidu to create a counterattack integration also makes 360 extremely uncomfortable, Through Baidu's strong attack in the auxiliary Justin Yu and Tencent's propaganda and marketing, 360 do not lose is strange, and the next 360 want to search on a higher level with Baidu, then choose an ally is crucial, at least I think so.

Attention should be focused more on the healthy development of search and humanization, rather than the so-called war of words. 360 development to now to understand a truth. Baidu as the Chinese search industry's absolute hegemony, want to play with him PR, create gossip is impossible. Baidu's bidding scandals have been to the CCTV, in the end is not a thing, as usual development of their own, so 360 want to have some results in search, then "politics" is not workable, only from the user experience to find a breakthrough. Up to now 360 of the performance in a grid seems pretty good, not online medical ads, free open webmaster application platform, and immediately cooperate to promulgate a medical platform and the release of ticket-grabbing tools, win the hearts of the public and so on, 360 of the serial strokes can be said to be more wonderful. And this should be 360 of the beat, the profit on the second, the user and the use of grass-roots group experience in the first place, only so 360 in Baidu's encircle under the long-term development.

And the length of the enemy is short. This is the key to winning the military, compared to the search industry is also true. Through the current PC search, seems to have settled in the situation, even if 360 have what good ideas are difficult to take the market share from Baidu that claimed how much, and now 360 should do is mobile search, based on their advantages in mobile ports, fully enhance their mobile internet at the advent of the right of speech, Accelerate product mobility. And there is a message worth 360 attention, that is, from the 2012 Baidu mobile data growth, Baidu's own business has increased 11 times times, although Baidu on its mobile performance is not recognized, but there is a phenomenon everyone must admit that Baidu has a huge PC port users, And this part of the user is bound to be brought into the mobile port, and 360 since the search for the PC Web site but Baidu, then in the tablet, smart phone market must seize the opportunity, through a series of new product attempts to gradually attract the user's eye, to create another star mobile search products, This for the user's reverse development still has strategic significance, but 360 remember, strong twist melon is not sweet, if 60 continue to work on the user data, then 3721 is the final end.

It's not clear what 2013 will look like for 360, but what we do know is that anything can happen when mobile search comes. Original: Coupon http://www.84ju.com/, reprint Please specify, thank you.