Color combination of the home page focus chart-black

E-commerce companies all know the importance of decoration. I often compare online stores with women. Shop decoration is like a woman's face. If you can attract and retain you, appearance will always be the first element. However, online shop decoration is always a headache, and it is difficult to control how colors are matched. Therefore, we must find a color system suitable for our brand and positioning to express our products, make color combinations, and try to use the home page focus map to attract reference users and retain users. So what I want to share with you today is the color combination of the home page focus chart-black. Let's start with black.

　　1. Meaning of black

Different colors have different meanings. colors also have personality, meaning, and emotion. In China, black generally represents these personalities: mature, sedated, cold, mysterious, firm, solemn, depressing, and sad. Therefore, in different scenarios, You need to select different colors. Black is suitable for the above scenarios.

Mature and sestable-male charm: men's wear

Cold and mysterious-low-key and gorgeous: automobiles, male supplies, digital, sports

Strong and solemn-fashion brands: Fashion and luxury

Oppression and sadness-darkness, despair, and death

With the knowledge of the meaning of black, we can choose black based on our own brand and positioning during shop decoration. The following are some examples.

　　2. Black

Fashion Brands

　　Case 1: CHANEL

　　

 

Let's take a look at Chanel's official website, which uses pure black as the first focal point and shows a stable and solemn fashion style.

1. If you use black, you cannot show the feeling of a big fashion brand. The color elements and accessories in the image must reflect a sense of stability and dignity. Try to use simple lines and other elements to express your performance.

2. The font should also have a solemn sense. It is recommended to use,, and Sans Serif. It is not recommended to use soft and beautiful fonts such as handwriting and ry.

　　

 

3. models are also in line with the overall big-name style. models must be mature and sedated. Only Julie will be on the big-name poster, not teacher Cang.

　　

 

　　Strong male

Case 2

　　

 

Black can also show male tough style, it is not difficult, add tough elements in the picture: stones, metal, luster, etc., the overall rendering should be rough, atmospheric, sharp, there cannot be a soft factor.

　　Low profile and gorgeous

Case 3

　　

 

This is the Hera men's cosmetics endorsed by Zhang dongjian. The official website is basically full of black tones. With the metallic luster and texture, men's tough style is undoubtedly revealed.

The metallic luster and metallic luster are both restrained and explosive. They are both texture and cool. The overall impression is low-key and gorgeous. Coupled with Zhang dongjian's tough man image, he is more recognized by men of the age of 26-35. This style is suitable for automobiles, male supplies, digital and sports.

　　

 

　　

 

With distinct edges and edges, the metal is low-key and gorgeous.

For the color combination of the home page focus chart-black, I have shared with you the usage in three situations today, and more will be available in the future. I hope this will help my colleagues who operate e-commerce companies.

Original mall system http://www.366ec.com/news/443.html, please note, thank you!