Color emotion and Visual psychology (v.)

Iv. comprehensive contrast and tonal changes

< a > comprehensive comparison

After a variety of color combinations, because of hue, lightness, purity and other differences, the overall effect of the resulting is called comprehensive contrast. The effect of this multiple-attribute and multiple-differential contrast is obviously richer and more complex than the individual comparison. In fact, color single contrast is difficult to set up, they are just a side of color contrast, so in the creative and design practice are less applied. Designers in the synthesis of a variety of colors to emphasize, highlighting the trend of hue, or mainly to hue, or to the main, or to purity, so that a main surface in the main position, emphasizing the contrast of a certain aspect. From the angle of hue can be divided into shallow, deep and other tonal tendencies. From the angle of lightness can be divided into shallow, middle, gray and other tonal tendencies. From the angle of emotion can be divided into cold, warm, gorgeous, simple, elegant, brisk and other tonal tendencies.

< two > the type and treatment of Hue tendency

To sum up, the trend of hue can be summed up into fresh tones, gray tones, light tone, deep tones, medium tones and so on.

1. Fresh Tones

After determining the angle and distance of the hue contrast, especially the difference between the median (90 degrees), must be with no color black, white, gray and gold, silver and other luster hue matching, in the high purity, strong contrast between the various colors between the interval, buffer, adjust the role, in order to achieve both bright and municipalities, both change and unity of the positive effect. Feeling vivid, gorgeous, excited, free, positive, healthy and so on.

2. Gray tone

In the determination of the hue contrast angle, distance, in the hue of varying degrees, unequal number of gray, so that large area of the overall color to the direction of low purity, in order to strengthen the gray tone, preferably with no color, especially the gray group with the role. Feeling elegant, generous, calm, simple, weak and so on.

3. Deep tones

In the determination of hue contrast angle, distance, the first consideration to choose some low brightness hue, such as blue, purple, blue-green, blue-violet, purple, and so on, and then in each hue in the number of black or dark white, at the same time in order to strengthen this dark tendency, preferably with no color in the black group with the use of feeling sophisticated, full, quaint, simple, tough, Stable, masculine and so on.

4. Light tone

In determining the angle of hue contrast, distance, the first no consideration to choose more Gomingdo hue, such as yellow, orange, orange, yellow and green, etc., and then in each hue in a number of white or light gray, at the same time in order to strengthen the trend of powder tone, preferably with no color in the white group with the use.

5, medium tone

is one of the most commonly used, the number of the most numerous color preference, in the determination of hue contrast angle, distance, in all colors to add a certain amount of black, white, gray, so that the overall color of large area is not too shallow also not too deep, not too bright also not too gray middle state. Feel easy-going, simple, generous, stable and so on.

In optimizing or changing the overall tone, the main thing is to establish the dominant color area dominance. A multi-color combination of works, large area, the number of use of fresh color, Jeppichen for the fresh, large area, the number of use of gray, it will become gray, and so on other tones. This advantage in the overall change can make the tone has a clear sense of unity, but, if only the tone color without feeling monotonous, boring. If set a small area contrast strong embellishment color, accent color, eye-catching color, because of its different color sense and the function of color quality, will make the whole color atmosphere rich. Get active. But the whole and contrast is contradictory unity, if contrast, change too much or area too large, easy to destroy the whole, lose unified effect and appear disorderly. Conversely, if the area is too small can easily be surrounded by surrounding the color assimilation, integration and loss of the expected role.

< three > Hue change and type

The change of tone, namely tonal conversion, is an important subject in the design of color selection in art design, with many kinds of varieties and designs, and the form of modulation is generally fixed deformation adjustment, fixed-color modulation, setting color modulation and so on.

1, fixed deformation adjustment

The essence is to maintain the form (pattern, flower shape, style, etc.) unchanged under the premise, only to change the color and to achieve the purpose of changing the tone, is the textile, clothing, decoration, packaging, binding, art and other practical art, often used in the product with varieties, with flower-shaped, multiple-tone design ideas.

There are two main forms of fixed deformation adjustment.

(1) With the lightness, the same purity, the change in Hue is based on the original design tone, to maintain lightness, purity does not bend, only changes in Hue (the original hue contrast distance) and changes in the tone of the trend. The key essence of color selection and combination is to keep the original structure of the whole group of colors unchanged, and then in the color stereo around the center n axis, along the hue ring for horizontal movement, the keynote color to a certain hue area, forming a hue. such as moving to the red phase to form a red hue, moved to the blue phase area and into blue tone.

(2) different hue, different lightness, different purity changes in accordance with the original hue will hue, lightness, purity to make a comprehensive change, so that its completely distinct tonal type. such as fresh tone ... Gray Tone (...) Represents the left and right arrow), light tone ... Deep tone, medium tone ... Fresh tone, medium tone ... Shallow tone, deep tone ... Medium tone, gray tone ... Medium tone, gray tone ... Shallow tone, shallow tune ... Fresh tone, deep tone ... Gray tone, fresh tone ... such as deep adjustment.

2, Fixed color modulation

The essence of color modulation is to keep the color unchanged, change patterns, flower shape, style, etc., that is, change the area of color, shape, position, texture and other factors, to change the overall tone trend of the purpose, is a practical art in the product, works and colors of many varieties of the series design ideas

The key to tonal change is the change of large area tone color, next is the color as a small area point, line, surface shape of the intersection, interspersed, and put together, using the color of the space mixing effect, a little color produces multi-color effect, fresh color to produce a gray feeling, so that the color echoes, replace, replacement, reversal and interwoven, Do you have me, I have you, so that the tone has changed and very unified, both the integrity and independence, thereby enhancing the sense of matching series.

3. Set Color modulation

On the premise of the same shape and color of each hue, a series of design ideas, such as size, position and layout, can be considered.