Color emotion and Visual psychology (eight)

Seven. Color feelings

In addition to the objective aspects of understanding color is subjective, that is, the visual psychological basic knowledge of color.

< one > Color visual psychology

The light information of different wavelength color acts on the human visual tube, after passing through the vision nerve to the brain, after thinking, with the past memory and experience produces association, thus forms a series of color psychological reaction.

1. Feel the psychology of color vision together

(1) The color of the cold, warm color itself and no temperature difference, is the visual color caused people to feel the psychological association.

Warm: People see red, red orange, orange, yellow orange, red purple and so on, immediately associated with the sun, flames, blood and other image, produce warm, warm, dangerous and so on feeling.

Cool: see Blue, Blue purple, blue and green color, it is very easy to think of space, ice, sea and other image, produce cold, rational, calm and so on.

The color of the warm and cold feeling, not only in the fixed hue, but also in the comparison will show its relative tendency. If the same performance of the sky rays, with the Rose Red Painting early Chardonnay that fresh and cold color, feeling very appropriate, and the portrayal of the sunset need warm strong red. But as with the orange contrast, the front two colors have strengthened the cold feeling tendency. (This schematic is posted at the end.) ）

People often use different words to express the warm and cold feeling of color, warm color--sunshine, opaque, stimulating, dense, deep, near, heavy male, strong, dry, emotional, square angle, linear, enlarged, stable, warm, lively, open and so on. Cool colors-shadows, transparent, calm, thin, light, far, light, feminine, faint, wet, sensible, sleek, curved, shrinking, flowing, calm, elegant, conservative, etc.

Neutral color: Green and purple are neutral colors. Yellow-green, blue, blue and green color, reminiscent of grass, trees and other plants, the emergence of youth, life, peace and other feelings. Purple, Lan Zi and other colors reminiscent of flowers, crystals and other rare items, it is easy to have a noble, mysterious feeling. As for yellow, is generally considered warm, because it makes people think of the sun, light, etc., but also some people regard it as neutral color, of course, the same yellow phase, lemon is obviously cold, and the yellow is feeling warm.

(2) Color of light, heavy sense this is mainly related to the lightness of color. High-ming color reminiscent of the blue sky, white clouds, rosy clouds and a lot of flowers and cotton, wool and so on. To produce a gentle, floating, rising, agile, flexible and so on feeling. Lightness low color easily reminiscent of steel, marble and other items, resulting in heavy, stable, landing and other feelings.

(3) The color of the soft, hard sense of its feelings mainly from the lightness of color, but also has a certain relationship with the purity. The higher the lightness of feeling the softer, the lower the lightness of feeling harder, but the white but soft feeling slightly changed. High Ming, pure bottom low color has soft sense, the color of purity is also a sense of softness, because they easily reminiscent of camels, foxes, cats, dogs and many other animal fur, as well as woolen, velvet fabrics. High purity and low purity of color are hard to feel, such as their lightness and low, the hard sense is more obvious. Hue is almost irrelevant to the soft, hard feeling of color.

(4) Color of the former, after the feeling by a variety of wavelengths of color in the retina of the human eye imaging has before and after, red, orange and other light wavelength color in the back of imaging, feeling more imminent, blue, violet and other light wave short color image, in the same distance feel more backward.

In fact, this is a phenomenon of visual illusion, general warm, pure color, Gomingdo color, strong contrast color, large area color, concentrated color, etc. have a forward feeling, on the contrary, cool, dark color, low brightness color, weak contrast color, small area color, disperse color, etc. have back feeling.

(5) Color of the big, small sense because of the color of the feeling before and after, so warm, Gomingdo color, such as expansion, swelling, cool, low brightness color, etc. have a small, shrinking sense.

(6) The gorgeous color, simple sense of the three elements of the color of the gorgeous and simple feeling have an impact, of which the most pure relationship. High degree of clarity, high purity of color, rich, strong contrast color feeling gorgeous, brilliant. Low brightness, low purity of color, simple, weak contrast to the color feeling simple, quaint. But no color, if the shiny, can get gorgeous effect.

(7) Color of lively, solemn feeling warm, high purity color, rich and colorful, strong contrast-color feeling jump, lively and vigorous, cool, low purity color, low lightness color feel solemn, serious.

(8) Color of the excitement and quiet feeling its impact is the most obvious hue, red, orange, yellow and other bright and bright colors give people a sense of excitement, blue, blue, green, Lan Zi and other colors make people feel calm, calm. Green and violet are neutral colors, and there is no such feeling. The purity of the relationship is also very large, high purity color excitement, low purity of the quiet sense of the color. Finally, the brightness, warm to the Department of Gomingdo, high purity of the color is excited, low brightness, low purity of the color is a sense of calm.

2. The Psychological Association of color

Color association with emotional performance. Influenced by the factors of age, sex, personality, culture, upbringing, occupation, nationality, religion, living environment, time background, life experience and so on. There are two kinds of imagery and abstraction of color Association:

(1) With the image of a certain color Lenovo people will be associated with nature, life and some related things. (This schematic is posted at the end)

(2) Abstract Association when people see a certain color, they will associate with some abstract concepts such as reason and nobility. (this schematic is described in detail in the previous Web site.) The back is not pasted. ）

Generally speaking, children have more like association, adult More Abstract association.