Color emotion and Visual psychology (vii)

Six--< two > color form beauty technique

1. Color balance

(1) Symmetrical symmetry of color is a form of morphological aesthetics, which has symmetrical symmetry, radiation symmetry, cyclotron symmetry and so on. The corresponding points of all color patterns in the center axis symmetry are in the form of equal distance, known as the color of the left and right symmetry, its color and image, such as through the mirror reflected by the effect of the same as the center of the symmetrical point, the two sides of all the color corresponding points are equidistant, according to a certain angle of the prototype placed around the point of the configuration arrangement of the form, The radiation symmetry called color. When the rotation angle is treated with 180 degrees, the wings of the flanks become spiral-like shapes called the cyclotron symmetry of the color.

Symmetry is a kind of absolute balance. The symmetry of color to the people with solemn, generous, stable, serious, stable, calm and other feelings, but also easy to produce insipid, inflexible, monotonous, lack of vitality and other bad impression.

(2) The equilibrium of color balance is another form of form beauty. Although the asymmetric state, but because of the mechanics on the fulcrum of the same amount of abnormal shape, the equivalent of unequal form of the state and color intensity, severity and other nature of the difference between the relationship, showing a relatively stable visual physiology, psychological feelings. This form is lively, rich, changeable, free, vivid, interesting and so on, and has a good balance of the state, so, most people can adapt to the aesthetic requirements, is the choice of the common method of color matching. The color balance also has the upper and lower balance and before and after the equilibrium, must pay attention from certain space, the standpoint, embarks makes the appropriate layout adjustment.

(3) Color uneven color layout does not achieve a balanced form of composition, called Color imbalance. In the axis of symmetry or not to show the intensity of color, weight, size there are obvious differences. It shows the instability of visual psychology and psychology. Because of its peculiar, trendy, very rich sports, interesting feet and other characteristics, in a certain environment and the scheme can be boldly applied and accepted by people, known as "asymmetric beauty." But if improper handling, it is easy to produce tilt, bias, grotesque, unstable, not generous feeling, generally considered not beautiful.

Color unbalanced design, there are generally two situations, one is the shape itself has symmetry, and color layout asymmetry, such as the Circus Bai clown outfit. Another form itself is asymmetric, such as Europe and the United States bare one-shoulder, half-breasted night dress. There are more and more asymmetrical methods.

2. Color ratio

Color ratio refers to the proportional relationship between the local and local parts, local and whole, length and area size in the color combination design. With the change of shape and position space, it has a decisive effect on the whole style and beauty of color design scheme.

The common proportions are arithmetic progression, geometric progression, Fibonacci, Bell series, Plato's rectangular ratio, square root rectangular sequence, golden section and so on.

(1) The gold ratio is 1:1.618 for its simple ratio, in practical use, the color proportional relation is usually treated as 2:3, 3:5, 5:8 and so on.

(2) non-gold ratio color area has the size, the primary and secondary part of the coordination, are considered to be rich in contrast and fun and worth adopting. Because only one side is in a large area advantage position, a side in a small area subordinate state, can form the clear tendency of tonal, show the harmonious feeling of contrasting beauty.

3. Color Rhythm

That is, obviously with the characteristics of time and movement, can perceive the regularity of repeated occurrence of strength and length changes, is the order of the form of beauty. Through the color of the gathering, overlapping, repetition, conversion and so on, in the change of color, maneuver in the formation of rhythm, rhythm of beauty. There are generally three different forms.

(1) Repetitive rhythm through the color point, line, surface and other units of the repeated appearance of the form, reflecting the order of beauty. The simple rhythm has a shorter period of time and repetition to achieve a unified character, matters of mechanical and rational beauty.

(2) The gradual change of the rhythm of the color according to a certain directional law for sequential changes in the series, it is relatively dilute the "beat" consciousness, has a longer period of time characteristics, the formation of a clear contrast, static and dynamic, climax of the flash-color effect. The gradual change rhythm has the hue, the brightness, the purity, the warm and cold, the complementary color, the area, the synthesis and so on many forms.

(3) The rhythm of pluralism is composed of a variety of simple repetitive rhythms, which are also restrained by certain laws in the movement, which are very slow, strong, steady and undulating, and can be called more complex rhythmic rhythms. Its characteristic is the color movement feeling is very strong, the level is very rich, the form fluctuation is changeable. However, if the treatment, improper use, easy to appear disorderly "noise-color" undesirable effects.

4. Color echo

Also known as Color Association. In order to use a or related plane, the color of different positions, with each other to avoid isolation, the use of "You have me, I have you" mutual care, interdependence, re-use of the technique, so as to achieve a unified coordination, the fun of the repeated rhythm of beauty. There are generally two kinds of color-echo techniques:

(1) Dispersion method will be one or several colors at the same time in the work of different parts of the picture, to unify the overall tone in a certain style, such as light blue, reddish, dark green and other combinations, light-colored for large area of the keynote color, darker color for small area, become a high profile pastel type. At this point, it is best not only in one place, the relative concentration, can be appropriate in other parts to make some echoes, so that it produces mutual control of the trend. But the color is not too dispersed, so as not to make the screen appear flat, vague, messy, cumbersome sense.

(2) series of methods to make one or more colors at the same time in the work, the product of different planes and spaces, the composition of a series of design, can produce synergy, the overall feeling.

5. Color Focus

In the tone process, sometimes in order to improve the overall design of monotonous, dull, boring situation, enhance the vitality of the feeling, usually in the work or product to set the emphasis, highlighting the color, to play the role of the painting Dragon Point clear. In order to attract the attention of the viewer, the focus color should be selected in the center of the screen or the main position.

Focus on the use of color in moderation and appropriate aspects should be noted as follows: (1) The key color area should not be too large, otherwise easy and the main color palette conflict, offset, and lose the overall sense of the picture. The area is too small, it is easy to be surrounded by the color of the same

, not to be noticed by people and lose their function. Only the appropriate area of the focus color, can be the main color for the active coordination and complement, so that the tone is both unified and lively, and each other complement each other. (2) Focus color should be more intense or relative than the tone color. (3) Focus color settings should not be too much, otherwise the focus is not focused, multi-center arrangements will become excessive design, will destroy the primary and secondary, orderly effect, create disorder, messy drawbacks. (4) Not all works are set to focus on color. (5) Focus color should also pay attention to the balance with the overall color.