Comment: The six forms of mobile phone reports complement each other!

 

As an important manifestation of the Fifth Media, mobile phone reports highlight the remarkable characteristics of mobile phones as mass media. In the early stages of mobile phone reports development, forms are more important than content. The fifth media form is content!
1. WAP: "content-centric" to "individual-centric"

In the early stage of the WAP-based "Mobile Phone newspaper", the "e-news publishing platform" (epaper) was mainly used to carry almost all daily information with its powerful performance capabilities. In order to give full play to the features of the mobile phone platform and increase user stickiness, the idea of a highly interactive "Interactive Information Platform" (ipaper) is put forward on dynamic online in Guangzhou, the WAP version changes from "content-centered" to "individual-centered", and is user-oriented. It emphasizes customized personalized services and an open platform for user participation, this includes but is not limited to the following methods: reader comments, personalized space, keyword customization, and InteractionCommunity, Wiki, blog, interactive advertising, etc. (Note: WAP is a wireless Internet)

2. MMS: powerful and highly personalized information

Mobile phone messages in the form of MMs have become one of the most acceptable forms for users due to their active delivery, large amount of information, and illustrated text. By dividing user groups and customizing personalized information combinations for users, mobile phone reports are the best way to deliver personalized messages. At present, in addition to packaging services based on newspaper brands, dynamic online also integrates newspaper resources to package professional information such as personal information, household information, and industry information based on content classification.

3. Text message: extract key news points and concentrate the essence of newspapers

The text message "Mobile Phone newspaper" highlights the key, concise, and fast. You can choose to customize a personalized text message service package, toutiao, shizheng, entertainment, finance, science and technology, sports, livelihood, local news services, fashion news, and practical information. The text message service provides guidance for busy people to obtain the most effective information in the most time-saving way, and for those who want more detailed information, it can be implemented through WAP and MMS, which, to a certain extent, drives the use of the first two forms.

4. IVR: the best way to disseminate mobile phone information for users

The "mobile phone newspaper" in the form of IVR reads the newspaper by a real person. It extracts the highlights and highlights of the daily news and completes the recording at the first time for the user to play and listen at any time. Among the many forms, This form provides the best user experience. Dynamic Online puts forward the idea of real-name host reading newspapers, encourages the host to personalize the reading style, and replaces the news broadcasting mode with news reporting, forming a branded Newspaper Reading topic, learning from the effect of TV News Host embedding, and improving user loyalty.

5. software: the most powerful mobile phone Information Platform

"Mobile Phone reports" in software form can be used to develop installable software for mobile phone operating systems such as Symbian, WinCE, Pocket PC, smartphone, Linux, and palmos in kjava, C ++, and other languages, use software to obtain information. As mobile terminals become increasingly powerful and mobile data networks are updated, mobile phones become more and more mobile computers, the mobile phone software field will become one of the most intense positions for mobile value-added service providers. The software-based information platform can provide a highly integrated electronic information publishing platform, interactive sections, forums, blogs, chats, business applications, LIFE applications, and casual games.

6. Community broadcast: free lunch forever

"Mobile Phone reports" in the form of residential broadcasting send a variety of real-time and dynamic classification information services by region and channel. It allows a mobile phone to receive content from any channel of interest, just like a radio. Its performance is similar to that of text messages, but its transmission speed is faster than that of text messages, without the bottleneck of transmission speed. Combined with mobile positioning technology, residential broadcasting can provide more accurate personalized information services. Its free features are in line with the consumption habits of Chinese mobile phone users and cultivate users' confidence and loyalty to mobile phone information services. Free dissemination, while providing a favorable development environment for mobile phone ads.

7. complement each other in six forms

WAP-> MMS: On the WAP page, download the WAP content to your mobile phone or forward it to your friends in the form of MMS;

WAP-> IVR: On the WAP page, click the link to dial up and listen to the voice content;

SMS> WAP: Send the title of key news in the form of SMS push. the user clicks the push address to go to WAP to view details;

Text message-> MMS: sends the title of the key news in the form of SMS. by replying to the text message, the user can send a more detailed picture and text message content on demand;

Text message-> IVR: Send the title of key news in the form of SMS push. You can click the push address to directly dial the message;

IVR-> MMS: When you listen to the news, you can use the voice command to download the news content to your mobile phone or forward it to your friends by text, image, or audio;

Software-> MMS: When browsing the information content, you can download the good content to your mobile phone or forward it to your friends through MMS;

Community broadcasting-> others: As a free channel for information dissemination, community broadcasting can provide instructions for use in five other forms.

In practice, it is found that the best technical implementation and user experience are: MMS and WAP versions. There are many problems with other forms of mobile phone reports, such as text messages and mobile phone reports, which have a small number of words, the description cannot be complete.

In the future, mobile phone reports will become the biggest media integrator if these platforms can be effectively interconnected and interconnected. it not only supports reading, listening, but also broadcasting via video. It seems that mobile phone reports still have a long way to go.