Comments on the user interface of IBM.com website

If the information portal is to take into account the full, fast-oriented, then the commercial web site is clearly to highlight the company's latest commercial products, trends mainly.

As a designer, in the design of the Web site, the first should be objective to stand in the ordinary user perspective: How to let the user most intuitive need to see the product information and the site behind the merchant's intention to perfect combination.

(i), frame structure

On the lower left frame structure, the central point of the site is to enclose the new product selling points in the middle of the page One-third area. In the lower part of the company's latest trends.

(ii), content planning

IBM has worked hard to think about how to meet the needs of different customers more easily, while at the same time achieving the rapid marketing of their own new product intentions.

1, search in the upper right corner of the vivid and easy to click the physiological science position.

2, the upper navigation bar is around the products, services, technical support, the realization of the Purchase menu, embodies the convenience of practical, comprehensive service characteristics.

3, the left side of the bold is IBM for different industries solutions and related products to adapt to the scope of a good solid authoritative reputation display; The Thin font section is for different user groups and can choose different portals.

4, the middle is more intuitive new product pictures, in the lower part of the company news, new product strategy, advance new product trends, enhance the confidence in the hearts of customers psychological information.

5, the right is a number of IBM can provide the main services or products, successful examples.

6, the lower part is to place the company all kinds of information, contact methods and so on.

From the above content planning analysis, we are very clear to see that IBM can very good grasp of customer psychology, grasp the key visual parts around the product turn the initiative.

(iii), color

Use the standard color of the logo as the keynote, harmonize the whole website vision. In black and deep cobalt blue to add the left frame of the light blue, into stability and can reflect its crisp style, so that the entire site's tone lively.

A little bit difficult to understand here is the first page of the bottom right corner of the product channel search box background using a different color with the entire site, is to better guide the customer vision or echo coordination of the upper navigation bar "Home" welcome everyone to discuss together.

(iv), text

1, mainly by "Arial, Sans-serif" "Verdana, Arial, sans-serif" These two kinds of web pages commonly used to form the entire page, a bit like our Chinese web page commonly used "XXFarEastFont-Arial" "Bold."

2, the use of bold, respectively, in the navigation bar, the main menu headings and other text to do the difference between primary and secondary content. Easy to identify.

(v), picture

We know that the main page of the site is to consider the information and customer browsing speed issues.

1, IBM pictures used not much, a large area of the main picture and three small pictures, so greatly improve the browsing speed. The main image in the eye-dotting vivid the site at the same time, effectively reducing the customer's visual navigation point, direct guidance to the site's central point of intent.

2, the program set the time to replace the male and female promoters quite endowed with a warm smile picture, reflecting, metaphor IBM internal Group services thoughtful, warm and friendly and healthy corporate culture spirit style.

Back to the overall view: concise, primary and secondary clear, convenient and practical is my IBM Web interface part of the comprehensive characteristics of the summary.

Analysis of the user interface is also in the analysis of user, business purpose psychology. What can be more comforting than the convenience of users in a modern business society that is more efficient than anything else? We design workers in the future to work hard to plan and design a more concise and practical "fool-like" website interface.