Human history is an improved history of communication methods. Since the 20th century, email has been the basic method of communication. The Invention of email has improved communication in two aspects. First, it is cheap. Second, it is real-time. Email is a good communication method for companies and individuals. However, emails are becoming more and more challenging. chatting, short messages, Twitter, and social networks are encroaching on the website of emails. This article will talk about the problems faced by emails.
Twitter Problems
TwitterThe invention is to fill the gaps in public broadcast communication. It is too clumsy to let email do Twitter. You can publish your current status through Twitter, or learn people you are interested in. People like to use Twitter to send direct messages, rather than using email.
Email is generally used as a job, while Twitter is a taste. Twitter is short and casual, and is favored by those who like it. People sometimes use Twitter to vent their dissatisfaction with their mailbox. Twitter is lighter and has only one scroll message box. Email requires us to mine in a pile of emails. traditional mail clients only pre-display titles. Even if the message is short, we need to click to view the specific content.
Outlook problems
People regard email as a Trojan. Microsoft recognizes that people need a tool to process all transactions. Therefore, Outlook contains calendar, task list, and other functions.
The problem is that all these are added to the email header and become a black hole called "my inbox", messages of different lengths, private and company emails, tasks, and events, heap together.
Outlook has a good function for you to organize these things, but you must learn to drive the movie. For many people, email is messy. Simple Mail clients such as Gmail focus more on how to process emails, rather than getting involved in everything. Integrating those conversations and interactions is crucial to production efficiency.
In those days when Microsoft listed more buttons on the toolbar, they should focus more on the innovation and efficiency of email itself, such as using semantic technology to abstract content as people do.
Email Competition
Because email is the first killer Internet application, it is used in various places, but now we have a better way to transfer information. Email is very suitable for people to communicate with people, but it cannot effectively implement broadcast-style communication (except spam), and it does not help many applications such as tasks and projects. The following table lists the information transmission technology differences.
From37 SignalsSome tools, suchBasecampAndHighriseIt shows that we can have a better way to manage projects or customer relationships without having to struggle in emails. As Twitter technology becomes more stable, it will always be popular, because it is simple and fun.
Social networks, coupled with instant messaging and chat tools, can help people avoid direct email conversations. These communication methods are simpler than email, and they can integrate into workflows. However, they are mainly used for simple messages.
Our accelerated pace of life and global interconnectivity have reduced the need for lengthy emails. If people keep in touch more frequently, the information they need to communicate each time can be reduced, shorter, more frequent information exchanges will gradually replace lengthy exchanges.
Email retention position, company user.
Even if the consumer market has already moved from email to other technologies, it is hard to see the same changes for the company's users. Microsoft has already done a lot of work to win the market. They will make the company users who give up the exchange server unable to work. Exchange is a typical bloated system, and exchange and outlook have nothing to do, it is difficult for company users to give up their email in a short time.
We may see two trends. One is that companies like Google will continue to work hard to simplify email, and the other is some simple project management tools, these tools reduce people's dependence on email. What is difficult is how they integrate with emails and automatically analyze tasks, events, and contacts from their content.
Conclusion
In the past few decades, email has been a killer application, but it cannot maintain monopoly. Some new technologies are constantly sharing its market, especially the consumer market. We are expected to see some more compact forms of communication replacing email in the consumer market, and this process is still a long process among company users.
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