Common methods of search engine marketing

Network Marketing has become a battleground for most enterprises, and its competition intensity is increasing day by day. This article is to tell you some common search engine marketing means:

1. Community Marketing

Marketing means characteristics: In the more active community platform, through the user post Word-of-mouth communication to create brand image, generally for posts and soft text form. The use of Word-of-mouth communication enterprise costs relatively low, and soft referral posts may appear in search engine results, direct the user's brand awareness, soft promotion of small and medium-sized enterprises is more suitable.

2, Search Advertising Alliance Promotion

Marketing Features: On the Search Engine Advertising Alliance website, put text chain and video ads. Advertising can cover the long tail of the site's users, suitable for the purpose of promoting the promotion of small and medium-sized enterprises targeted.

3, Search engine optimization (SEO)

Marketing features: Through the optimization of the internal structure of the site and external links to enhance search engine friendliness, improve the site traffic, relatively easy to control the cost.

4, keyword ads

Marketing means characteristics: The basis of search engine marketing, through the purchase of search engine keywords to the corporate website and advertising information promotion. Compared with the traditional marketing method cost is lower, and according to the user clicks to pay, the cost and the keyword popularity degree and the keyword quantity directly relates.

5. Full-flow advertising of sub channel

Marketing means characteristics: With the traditional network portal media advertising similar to the brand, for all users to display ads, suitable for the pursuit of exposure to the major brand advertising ads. More located in the search engine sub-media channels, such as Baidu News and finance generally for banner ads.

6, Brand area advertising

Marketing Features: The first screen in the search results list, for the search for the Enterprise brand users accurate display. Talk about the combination of keyword advertising and brand display advertising, oriented to the corporate brand has a focus on users to show the high-end image of the brand, suitable for large brand advertisers to launch.

7. Content oriented Advertising

Marketing features: Tracking the users of the search engine each channel browsing behavior, clear user preferences, in the user browsing process to track the display of brand advertising, is generally graphic, flash and video forms. This is especially true for advertisers who target specific groups of people for sale.

8. Channel co-building

Marketing Features: Large brand advertisers through the support of a search engine a channel content construction, expand brand influence. To have the content resources of the large brand advertisers more appropriate, by providing content to promote the brand, the need for individual market cooperation to achieve.

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