Common methods to improve the viscosity of content-type Web sites

website viscosity, refers to the user's repeated use of the site (dependence, loyalty), the higher the viscosity of the site, the more can reflect the value of the site. As we all know, service classes (such as games, tools and so on) the viscosity of the site is usually very high, while the content of the site (such as blog) viscosity is relatively low, we know that the site's operation to promote access to external traffic, but how to reduce its pop-up rate, improve the number of independent users per visit pages, improve site viscosity, is a very worthy of research, the following is my summary of some content-class sites to improve the site viscosity of the common methods.

　　1. Content Construction

"Content is king" has been the Internet industry to pursue the rule of law, the provision of high-quality content is to create a user "sticky" the most important factor. If a site can provide a unique and high-quality content for a long time, it will inevitably attract a large number of readers to read and share.

However, the construction of content sites is best to "own content", rather than "other people's content", some aggregate sites using the aggregation of other people's excellent content to attract readers, often caused by copyright controversy.

　　2. Browsing Experience

Enhance the visitor's browsing experience, not "frighten away" the user, is also enhances the viscosity the important method, the browsing experience first is the browsing speed question, mainly has two aspects need to pay attention.

The first is the performance of the Web server, if a large number of visits, the site is not appropriate to use the virtual host, if the ability to recommend renting a stand-alone server to solve this problem, such as my Moonlight blog site with a managed telecommunications room independent 1U server, sharing 100M bandwidth (peak 5M), The maximum amount of 100,000 IP traffic per day can be met, such bandwidth is usually accessed quickly. Otherwise, if the user finds that a page is not open for a few minutes, it will often turn off the browser and stop accessing it.

The second is the performance optimization of the Web server, the content class site is best to use to generate static HTML page processing, with this function of the CMS and blog very much. Under Windows Server, you can optimize the performance of your Web site by modifying the IIS configuration to refer to my other article, "IIS Web server Performance Tuning Guide."

　　3. Website structure and interface

In addition to the optimization of the site, UI design (user interface) is also very critical, good Web UI design, will take into account the beauty of the site, and the structure of the site is also clear, so that users can quickly find information interface/. For example, Moonlight Blog All the top of the page has navigation bar information, the bottom of each article has "related articles" column, these designs can make it easier for users to browse and read.

In addition, the user's browsing experience is also very important, do not give users too much scratching, for example, some sites open is a window, and then ads flying, these will reduce the user's viscosity, so that users do not want to continue browsing.

　　4. Enhance interactivity

Web sites that usually have interactive services have good viscosity, content-class Web sites can increase interactivity by adding article comments, and in addition to encouraging readers to comment, many blogs have third-party plug-ins that enhance the reader's comment experience, such as commenting (reducing the difficulty of comments), and email notification when replying. , scoring comments, and so on, are good ways to encourage users to express their opinions. More communication with the reader, for the maintenance of long-term stability of the flow has some benefits.

　　5, the promotion of RSS Subscription mode

Through the full text of the RSS feed output method to promote the content of the Web site RSS Subscription method, although readers subscribe to RSS through the reader, will reduce the content of the actual site browsing, but for increasing the viscosity of the site is of great significance, because the reader after the subscription, you can in the reader long-term tracking site content updates, The equivalent of a long-term browser, in the future will bring lasting traffic.

The above is I to improve the content of Web site viscosity Some of the thinking, I hope to play some of the role, if you have any other views, welcome to my message feedback.