Common mistakes and consequences of meta tags in web design

Source: Internet
Author: User
Tags include resource knowledge base
Error | design | Web page design

Common mistakes and consequences of meta tags in web design [abstract]: The common mistakes of META tag description and keyword writing in web design include: All pages of the site use the same META tag content, meta tags in the Web page introduction information and the content of the site lacks relevance. This paper sums up the common mistakes of META tags in web design, and analyzes the possible consequences of the unreasonable meta tag design.

Common mistakes and consequences of meta tags in web design

Search engine optimization is usually related to the topic of web meta tags, meta tags content writing is a web marketing-oriented web site design of the basic work of the content, in the Network Marketing teaching website Network marketing Knowledge Base (www.wm23.com/resource.htm) META tags and their main role in search engine marketing (see http://www.wm23.com/resource/R03/site_3032.htm), Although not all search engines use meta tags as a basis for crawling Web pages, the right meta tags are still important for some of the mainstream search engines to set up index information, at least for Google, one of the most popular search engines, to focus on meta information. A reasonable meta tag will be presented as the content of the index information of the Web page in the search results.

The following is the content of the META tags in the HTML source code of this article, if you are interested, you may wish to find another site, from a page source code to see if there is a corresponding content, and the META tag design is reasonable.

<meta name= "description" content= "The common mistakes in Meta tag descriptions and keyword writing in web design include the use of the same META tag content for all Web pages throughout the site, the lack of relevance to the Web site content in meta tags, and so on, This paper sums up the common mistakes and possible consequences of meta tags in web design. >
<meta name= "keywords" content= "meta tags, writing" >

In this writing process, I found that I have translated a meta tag article on December 23, 1999, "website promotion-Search engine registration skills", which has detailed on the Web page title design, keyword selection, and meta tags writing methods such as the basic content of search engine marketing. At that time the search engine registration also often need to manually submit Web site information to the search engine. Blink of an eye already 6 years time, the search engine collects the website the rule has changed very much, now the search engine basically does not need the website administrator to submit what material, as long as the website by other website link, the search engine can discover the new website according to this link relation and include in the search engine database (if Although search engine technology and search engine marketing are developing very fast, the basic working principle of meta tag design is still the same.

Meta tag is a Web site content maintenance of the most basic work, however, according to nearly a year of many industries near thousands of Web site analysis, many sites for the META tags in the Web page description (description) and keywords (Keywords) of the writing has a certain problem, There are many pages that do not design meta tags at all, not only for traditional corporate websites, but also for many professional e-commerce sites.

The problem with meta tags may be related to the operating environment of the site, for example, for some dynamically generated meta tags, which may be limited by the functionality of the site's background publishing, and sites built around 2002 may not consider the META tag issue at all, Because the mainstream search engine's focus on META tag content is at a turning point, most search engines are not paying attention to meta tags. More often, it may be that the website operator is not aware of website optimization design or that the job is not valued.

Common mistakes in Meta tags in web design

According to the investigation and analysis of the new competitive Network Marketing management consultant (www.jingzhengli.cn), common errors in the design of meta tags in Web pages are as follows:

There is no Web page description and keyword design in the META tags;

The entire Web site uses the same META tag content for all pages;

In the meta description "description" in the stack of keywords, rather than the core content of the Web page natural language description;

The keywords in the META tags are the same as the descriptions, and some are even the same as the page headings;

There is a lack of relevance between the Web page description and the content in meta tags;

There are too many keywords in the META tags ...

What happens when an unreasonable meta tag appears in web design?

When the content design in the meta description is unreasonable but there is no principle error, the search engine may not do anything to the META tags and crawl the relevant information directly from the body of the Web page, but if the relevant pages of the same site design a reasonable meta tag, it will naturally reduce the page rank in the search results. , it loses the meaning of designing meta tags. If the content in the meta has nothing to do with the information in the Web page, then the page is likely to be considered low-quality by the search engine, and if too many keywords are included, it might be considered cheating, and the site will be reduced by the search engine rankings, and the heavy deletion may also be possible. It can be seen that this small meta tag is not so-so.



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