Common q&a of the APP Store official Statistics tool

Apple recently released its official Statistics tool in Itunesconnect, which provides data that cannot be counted by the existing Friends ' League statistical platform and its own statistical platform, with its own unique features, especially the following few of the most vexing traffic analysis conversions that can be addressed in app Analytics For example:

1. Promote link conversion
2. Website Traffic Sources

Because Apple's own statistics and other platforms are different, and the document is only provided in English, so the common q&a and translation, the translation of the problem will remain and Apple's own Chinese translation consistent, convenient for everyone to view, in the answer to the translation, some easy to understand, Would use the term we used to say. (PS: Slightly despise the Apple sporogenous noun practice)

• Q:Can my customers opt out of App Analytics?
• Q: Can users choose not to be counted by app analytics?
• A:Yes, customers can choose in IOS 8 whether or not to send their app usage data to Apple.
• A: Yes, users in the iOS8 and above can choose whether to send their own app usage data to Apple

• Q:How is it possible for app Store views to being lower than App Units for a particular campaign or referring website?

• Q: Why do I get less appstore views than app purchases (for example, a campaign or a website source)

• A:This can happen if the customer downloads your app without visiting your app ' s page in the app Store. For example, if a customer searches for your apps in the app Store and downloads it directly from the search results, this Would generate an app Unit but not an app Store View.

• A: If the user does not have access to the app's details page, this will happen directly to the download. For example: The user searches your app in AppStore and downloads directly on the search results page, not counting the number of AppStore views, but the app purchase volume will add 1

• Q:How does attribution work with campaigns?

• Q: How to define whether a download is attributed to a marketing campaign (promotional link)?

• A:The Attribution window for campaigns are hours. This means you ' ll get credits for sales, occur up, hours after that customer uses your link. If a customer uses more than one campaign link during a certain period, only the most recent campaign link was credited for Sales that happen after it ' s used.

• A: There is a 24 hour window, which means that if the purchase of the app occurs within 24 hours of the user clicking on the campaign link, the user's buying behavior will be attributed to this campaign, and if there are multiple campaigns within 24 hours, the closest marketing activity will prevail

• Q:How does attribution work with referring websites?
• Q: How to define a website source?
• A:When a customer comes to the app Store through a website referral, the attribution window lasts until the customer ' s app Store session is over. If a chain of redirects in Safari leads for APP Store session, the first URL in the chain would be reported as the Referr ING website.
• A: When a user comes to the AppStore app via a link to a Web page, all of the behavior in the AppStore launch is attributed to this page source. If the link has a series of redirects, the original URL link page is credited as the source.

• q:why isn ' t my campaign showing up in App Analytics?
• Q: Why doesn't my campaign appear in App analytics?
• A:There is a few reasons a campaign might not show up in App Analytics. You won ' t see results unless:
  1. More than a day has passed since campaign launch.
  2. At least five app units is reported for your campaign. Note that each Apple ID can be only generate one app unit, even if your app are installed on + than one device signed into The same Apple ID.
  3. Your campaign link includes both the provider token and a campaign ID. Remember that your campaign ID can ' t be more than-characters.
• A: You have to meet a few conditions below to see your marketing campaign:
  1. . Marketing Campaign started more than a day
  2. . At least 5 Apple IDs have purchased your app, and installing to multiple devices with an Apple ID is only one
  3. . Your campaign links include Providertoken and Campaignid, where Campaignid does not exceed 40 characters (translator Note: The link to a campaign generated through app Analytics will have Providertoken, Everyone only pay attention to the length limit of the Campaignid is good)

• Q:What is App Store views?
• Q: What is AppStore view count
• A:app Store Views is the number of times your app ' s app Store page has been viewed on a device using IOS 8 or later. Although apps can be purchased or downloaded without visiting the APP Store product page, such as directly from search res Ults, only the APP Store product page views is counted.
• A:app store views are the number of times your APP details page is accessed by a device (iOS8 or higher). You can purchase and download apps directly, for example, directly from a search, even if you don't have access to the app's details page. That is, only the details page that is accessed to the app will record the AppStore views.

• Q:What is App Units?
• Q: What is the app purchase amount?
• A:app units counts how many times your App is downloaded for the first time from the app Store on IOS 8 or later. APP updates, downloads from the same Apple ID onto other devices, and re-downloads to the same IOS device is not counted. Family sharing downloads of free apps is included, but Family sharing downloads of paid apps is not counted.
• A:app purchases indicate the number of times your app was first downloaded (iOS8 or higher). Updates to the app, the same AppleID downloaded to different devices, and repeated downloads to a device will not have an extra record of purchases. Free app downloads that are caused by home sharing increase the amount of purchases, but the charges apply.

• Q:are events from Apple Watch reported in App Analytics?
• Will q:apple watch related events count to the app analytics stats?
• A:only events from the IOS app is reported. Apple Watch events aren ' t included.
• A: Only iOS apps count, Apple Watch doesn't count.

• Q:What is sessions?
• Q: What are the usage times?

• A:sessions counts the number of times the app has been in the foreground for at least and both seconds. If The app is in the background and are later used again, that counts as another session.

    on app users who agree to share their data with you. This data is anonymized and aggregated. 

• A: The number of times the application is started to the foreground and at least 2 seconds. If an app is switched to the foreground in the background, it will count as another usage count. (Translator Note: start times longer than 2 seconds = number of apps used by APP Analytics)

    使用次数的总数是基于同意与App开发人员共享诊断和使用情况的用户，数据会保持匿名并会加总。

• Q:What is active devices?
• Q: What is the device in use? (i.e. active device)

• A:active devices counts the number of devices with at least one session during the selected period. Only devices with IOS 8 or later is included.

    on app users who agree to share their data with you. This data is anonymized and aggregated. 

• A: The device in use is the number of devices that have been used at least once in the selected time range. Only iOS8 or more devices will be counted.

    使用中的设备总数是基于同意与App开发人员共享诊断和使用情况的用户，数据会保持匿名并会加总。

• Q:What is installations?
• Q: What is installation?

• A:installations count the total number of times your app have been installed on a iOS device with iOS 8 or later, Includin G re-downloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family sharing installatio Ns. APP updates is not counted.

    on app users who agree to share their data with you. This data is anonymized and aggregated. 

• A: The total number of installs is your app installed on iOS8 or above devices, including re-downloading to the same device, multiple devices under the same Apple ID, or home sharing caused by the installation. The app update doesn't count.

    安装总数是基于同意与App开发人员共享诊断和使用情况的用户，数据会保持匿名并会加总。

• q:why aren ' t active devices, sessions, and installations showing recent events?
• A:usage data is a reported from users ' devices if we can transfer that data without affecting the user experience, so Reporting May is delayed for up to hours.
• Q: Why is the device in use, the number of uses, the installation unable to view recent data?
• A: The user device uses the app's data to escalate, in order not to affect the user experience, may delay 72 hours of transmission.

• Q:why is active devices, sessions, and installations lower in APP analytics than another analytics tool I use, even after Hours have passed?

• Q: Why are the devices used, the number of uses, and the installation less than other statistical platforms/tools, even after 72 hours?

• A:To Protect customer privacy, usage data is only reported from customers who agree to share their data. To estimate your total usage in Apps analytics, simply divide the values reported in App Analytics by the opt-in rate for Y Our app reported in the About Analytics Data help.

• A: To protect user privacy, app usage data is escalated only by users who agree to share diagnostics and usage with app developers. The total estimate can be simply divided by the proportion of devices participating in the escalation, which can be seen in the question mark next to the "about" App analytics "data". (Translator Note: In fact, there are more than one count: the proportion of iOS8 and above equipment in the viewing interval)

• Q:What is retention?

• Q: What is the continuous use situation? (The Translator notes: In fact, the retention rate, followed by the retention rate instead)

• A:retention measures the usage of the your app over time. Retention consists of four components:the purchase date, devices, the Retention period, and the retained devices.

  2. The purchase date is the date a app was downloaded for the first time. The same as the installation date if devices share the same Apple ID or the app have been re-downloaded to The same device.
  4. Devices is the number of installations with the same purchase date.
  6. The retention period is a specific number of days after the purchase date.

  7. Retained devices is what many devices that were active in a given retention period.

     For example, your app is purchased100TimesOn May1,and20Of those devices used your appOn May8. The purchaseDateIS May1,ByDevices,The retention periodIS May8,And there areRetained devices. In this example,Day7 RetentionFor apps purchasedOn May1is 20%, or 20 devices out of 100. Note that whether these devices used the app on any day other than May 8 is not part of This Calculation. Retention totals is based on app users who agree to share their data with you. This data is anonymized and aggregated.     

• A: The retention rate is a measure of the user's usage over time. The retention rate is comprised of 4 parts: purchase time, equipment, retention period, retention equipment

  1. Purchase time: The time of the first download of the app may not be the same as the installation time if multiple devices correspond to an Apple ID or the app is repeatedly downloaded to the same device. (See the explanation of app purchase volume)
  2. Device: Installs with the same installation time as the purchase time.
  3. Retention period: The day after which the purchase time is n days.

  4. Retention devices: How many devices have used the app on that day

       例如，你的App在5月1日购买了100次，其中20个设备在5月8日用了你的App。则购买日期为5月1日，100个设备，留存期是5月8日，有20个设备留存。  在这个例子中，5月1日购买App的7日留存是20%，即100个设备中有20个。  注意：这些设备是在5月8日意外的时间使用了App，并不在这个计算的考虑范畴内。  留存数是基于同意与App开发人员共享诊断和使用情况的用户，数据会保持匿名并会加总。

• Q:why is retention sometimes higher in App analytics than another analytics tool I use?
• Q: Why is retention sometimes higher than other statistical platforms/tools?
• A:app Analytics only counts a new user if an App was downloaded for the first time. Other analytics tools could count a new user for every app installation, even if the user was restoring it to their same devi Ce or re-downloading it to another device.
• A:app Analytics is only remembered as a new device in the first installation. Other statistical platforms/tools may count every app installation as a new user, even if the user is recovering their data to the same device, or repeatedly downloading to another device.

• q:why do I sometimes see a error that there isn ' t enough data?
• Q: Why do I sometimes find that the error is not enough data?
• A:To Protect customer privacy, we only show data in App Analytics after a certain number of data points is available.
• A: In order to protect the privacy of users, we only show a sufficient amount of data to be reported to the app Analytics.

Translator Supplement:

• Q: Why are the various numbers very different from other platforms?

• A: Summarize the reasons:

  1. Statistics start time: Apple's app analytics starts with data from April 1, and the previous number is equivalent to 0
  2. Participate in the escalation device: some of the data below have "only participate in the/opt-in" logo, only the number of devices allowed to escalate (about 17%, please refer to the respective app "about" app analysis "data" next to the question mark of the device ratio)
  3. Operating system version: only statistics iOS8 and above equipment, as of May 6, about 80%
  4. Device escalation delay: Last 3 days of data, some user equipment may not have been reported
  5. Statistics time zone is different: Apple's app analytics date is based on UTC time of day, for example, May 4, corresponds to Beijing time is May 4 8 o'clock-month 5th 8 o'clock

Common q&a of the APP Store official Statistics tool