Common website over-optimization

I. Title

Many new SEO learners know that the title is very important. Therefore, they have written a bunch of smelly and long keywords on the title. Generally, each website uses some CMS programs as its website System. If a large string of keywords is written in the CMS template, there may be a lot of keywords listed in all titles on the article page. Many people pile up keywords in the title of the website. This is not the keyword that can be carried by the page, under normal circumstances, the homepage has the highest weight and can carry 3 ~ Up to five keywords can be entered, and only one to five keywords can be carried on the inner pages ~ 2, up to 3.

II. Website structure

The unified website structure gives search engines a clear feeling that they are dealing with SEO. In this case, if the website has other internal Over-optimization problems, it will easily lead to search engine penalties. Because search engine optimization penalizes an over-optimized website, it does not simply rely on an over-optimized website.

3. Internal links

Internal links can be said to be the top priority of search engine optimization! After the internal link is optimized, the search engine can quickly include newly added pages on our website, in addition, by optimizing the website structure through the deployment of internal links, PR can be better transferred between pages, basically these three points, because, these three factors are important in search engine optimization, so some optimization friends would like to do enough optimization on this. If they are not careful, they will easily lead to excessive search engine optimization problems.

IV. Over-optimized keyword density

Keyword density is one of the factors that affect keyword ranking. The keyword density of a website must be within a reasonable range. Without keywords, they will certainly be surpassed by competitors, it is easy to be punished by search engines. So for a time, it was only about 4% yuan that was allowed by Baidu.

Summary:

SEO is often an activity target. For websites that are captured, search engines often change their standards and practices, most website content managers will find the perfect balance between keywords and internal links, so that their websites can be indexed by Google, Baidu and other search engines. Currently, for those websites with "over-optimized" content, baidu plans to launch a new penalty measure.