Community construction experience sharing

At the end of 1996, I first logged on to the BBS chat room at the Taiwan Jiao Tong University via telnet. To attract attention, I said, "I am a beijingman. "Someone in the chat room replied," I am the best man. "I said," my office in Changping, Beijing is now clear today. The highest temperature is 5 degrees, and the lowest temperature is minus 4 degrees. "When people in the chat room paid attention to my IP address and believed that I was from Beijing, they began to doubt whether I was a" Communist Party of China Special Service ". In 1996, they did not believe that ordinary people in mainland China could access the Internet.
Although the number of simultaneous online users of the Taiwan Jiao Tong University BBS was over 800 at the time, due to different backgrounds, I still liked to log on to the Shuimu Tsinghua BBS, which was only 500 online at the time. Later, I gave up the student-led Shuimu Tsinghua BBS, and switched to Shenzhen, where fewer people are online at the same time, but more social, "Going Deep" and "xinair ".
The internet has broken through the restrictions of time and space, but still follows the rule of "gathering together, grouping by people". It is precisely because more friends from different places can be found through the Internet, so people will be more cold and boring people and things around them, in this sense, the online community strengthens the "Group score" of people ".
Topic
Common topics and interests are the foundation of community "group Points". Like writing articles, the narrower and clearer the Community themes are, the deeper the discussions may be, the more professional the topics are, the smaller the range of people you are interested in. How to balance the depth and breadth of the community is the primary issue of community construction.
Based on the width of the community theme, the community can be divided into a comprehensive community and a professional community. The overall community is like the mass media, and the Bao Luo community is full of different formats. The professional community is like professional media, focusing on in-depth development in a certain field.
The integrated community can be integrated into professional communities by dividing themes. It is very difficult for professional communities to move beyond the original themes. However, not everyone has the power to hold a comprehensive community. The width of the community theme is directly proportional to the organizer's strength and is inversely proportional to the characteristics. The narrow theme community, with its characteristics and positioning, can quickly gather popularity at a low cost. If the wide theme community cannot meet the market strength, technical capabilities, and management capabilities, it is difficult to succeed even if it costs a lot.
With the development of the concept of network media, there are fewer and fewer independent communities, and the main site + community model is increasingly applied. At this time, the community has become a subsidiary and supplement of the main site. The purpose of community existence is to stick the visitor to the main station without the help of the community. Visitor surfing only leaves one or two pageviews. If the visitor is a community user on this site, after reading the latest updates on the main site, he will go to the community to check whether the Post he posted yesterday has been followed or whether there are any comments sent to him by netizens. Once he stays on this site, he will keep clicking more links on this site.
Similar to the topic, the main site is divided into different channels and columns, and the topic is also divided into different versions of the community. The community version should be divided at least at the main version level and the main station Channel: 1. In order to make it easier for visitors to smoothly switch between the Channel and the main version. 2. Consistent classification and consistent readers. Guest comments on the main site Channel will be posted on the corresponding main version. Comments on these articles and links to these articles on the main version will be sent to the main site from the main version. 3. Facilitate the editing and management community of the main site. The main site editing is divided by channel in terms of preparation and is responsible for updating each channel. If the main Community Edition and channel division are consistent, channel editing can easily manage the work of each main version.