Comparison between Baidu alliance and Google Adsense

After I gave up the alimama advertising alliance, I started Baidu Alliance ads on the songsong software station and Weibo. Lu songsong will feel it through the two alliances over the past six months, compare the Baidu alliance with Google Adsense.

Baidu alliance and Google
Adsense is the most widely used website advertising alliance for Small and Medium-sized websites in China. Although Google's keyword advertisement (adwords) business is facing the trend of Baidu promotion, Google
Adsense has an absolute advantage over the alliance. It has won the favor of a large proportion of small and medium-sized websites for the Alliance's websites. The AdSense display rate is very high, but the click rate is very low.

1: income comparison

This is the most important issue for everyone. Baidu and Google
Which of the following has the highest benefits of Adsense? According to Lu songsong's test, because the AdSense advertisement matches the webpage content well, the AdSense advertisement matches with the webpage content well
So even if you click the unit price, the website revenue will be slightly higher than that of the Baidu alliance. However, Baidu topic promotion cannot easily take users away from your website. However, within a long period of time, a user may only count as one point for counting ads.
Click. Due to the high settlement requirements of AdSense, many small sites fail to meet the settlement requirements within one year. Many of the comments on Lu songsong's blog have reported that,
Adsense advertising is basically a decoration.

2: Payment start point comparison

Starting with payment for Baidu alliance and Google Adsense
Point is almost the same. You can pay for it at 100 yuan, while Baidu is more convenient to pay for it at the 15th of every month. It is very convenient to directly go to the bank card you set.
Adsense pays at least $100 and starts settlement after 25 days of every month,
Payment methods include check collection, Western Union remittance, and electronic transfer. Previously, Lu songsong used the check collection method to collect money. It took about 60 days from applying for withdrawal to obtaining cash, which was very slow. We recommend that you use xilianhui.
Billing method, convenient and fast.

3: tax deduction comparison

Baidu union will deduct personal income tax in accordance with the Individual Income Tax Law. Deduction Method (personal labor income tax payable = (income-deduction) ×
Tax Rate). For example, when your website advertisement revenue is 1000 yuan, the taxable amount = (1000-800) × 20% (tax rate) = 40 yuan, and the taxable amount =
(3000-800) × 20% = 440 yuan, and so on. Adsense does not deduct taxes for users outside the United States.

4: Application Method Comparison

The two applications are basically the same. The domain name should be used for at least half a year. Of course, you can also apply for a domain name over the other half a year and then apply it to the new site. However, if it is a new site, the chances of applying for the Baidu alliance is very small. You need to wait and apply for a website record-filing. The name and bank card information are required for the Alexa ranking of the website.

Baidu Alliance application: http://union.baidu.com Google Adsense application address: https://www.google.com/adsense

5: Comparison of blocking and cheating

In its early stages of development, Baidu Consortium adopted a one-eye closed-eye attitude towards cheating. As a result, many cheating websites have switched to Baidu consortium, reducing the traffic quality of Baidu consortium, instead, publishers are reluctant to advertise on the Alliance's website.

While
Adsense's policy is that once a user cheat, the account of the website will be suspended for life. This nearly rigorous review and monitoring of website publishers fully protects the interests of advertisers, it also improves the connection
The overall traffic level of the Alliance's website. This strict system not only won the favor of advertisers, but also won the favor of small and medium-sized websites, because the Alliance's website can gain a higher share.

Alimama is full of fraudulent websites, which are basically out of the game. This is one of the reasons why Lu songsong's blog gave up the alimama advertising alliance.

FAQ: can Google Adsense and Baidu consortium coexist?

It is rumored that Baidu will have a poor effect on AdSense-only websites. In case of such problems, Baidu can put hundreds of Alliance ads on some pages to eliminate this possibility. For example, Baidu Alliance ads can be placed in places with low click rates, for example, the banner part on the top.

OriginalArticlePlease indicate Reprinted from Lu songsong blog, this article address: http://www.lusongsong.com/reed/300.html