Comparison between Google ranking and evil (1)

Google ranks as the world's largest and most popular search engine. In addition to powerful technical strength, the success of Google's ranking has a simple principle: "reject evil ". Moreover, they are gradually realizing that moral compromise is a must-have cost for a bigger business.
In 1998, Sergey Brin and Larry Page launched the Google search engine. At that time, they wanted to help computer users find what they wanted on the Internet. Because it is simple, practical, powerful, and never engaged in e-commerce, Google has become one of the most popular websites in just a few months, in addition, the "Google" ranking soon became synonymous with online search and query. Today, global Internet users spend about 15 million hours on Google rankings every month, with over 28 million Google visitors each month, and Yahoo! And the number of logon users in MSN is almost the same. 80% of internet searches are completed by Google or websites using Google's ranking technology.
To a large extent, the rapid popularity of Google rankings has benefited from the clever algorithms that can quickly identify valuable network content. However, Google rankings have the same magic weapon: to keep Google as simple as possible. For the past few years, Brin and Page have consistently insisted that they do not carry ad banners or pop-up advertisements on websites, and all websites that have negative impacts on them will refuse to provide advertising services. At the same time, they almost stubbornly kept Google's simple and simple homepage without any fancy changes. Such a distinctive and specific service makes Google not to be overly publicized. Last year, the company suddenly made an account of about $70 million (1/3 of revenue comes from licensing fees, and the rest comes from advertising ).
The strategy adopted by Google is well-known for its technical and engineering staff, and is almost the same as true. However, with the rapid development of Google's ranking, the company began to encounter any data retrieval system that would feel tricky. Should I start dealing with overseas governments that are quite vocal about Google? Do you want to stop users from connecting to the so-called "hateful" website? What should I do if I want to limit some links to indexed webpages accumulated by Google earlier?
Most companies will describe their behaviors in detail when encountering similar decision-making problems. For example, GE has used 15 pages on the company's website to describe its true integrity. Beidian network is a 34-page explanation of the company's guiding ideology. However, the Google ranking principle can be explained in a few words, that is, "reject evil "!
Among the three members of Google, Schmidt is in charge of the company's financial and business strategy. Page focuses on R & D and Brin, 29-year-old, is mainly responsible for formulating company policies. It is the leader of Google's ranking of ethical standards, therefore, they also have the opportunity to instill their own world view into everyone. Brin's responsibility makes him face many conflicts and controversies about the Internet. He knows that his decision-making is of far-reaching significance and often feels the pressure of Google ranking growth.