At the same time, we can find that many popular Google hot trends queries are not found in the hot topics of tweets. This seems a little surprising. The biggest feature of Twitter is the fast transmission of popular messages, it should be said that tweets reflects the current hottest trend, but Vik Singh (Yahoo engineer, has resigned) by analyzing 10 million of tweets, we found that Twitter's hot topics overlap with search engine users' hot searches by only 2%. Vik Singh believes that it may be a hot event and users prefer to use the search engine. It seems that the search engine has indeed become the most important way for people to get information. In addition to the comparison of Popular searches, Vik Singh has made a lot of interesting research on tweets. If you are interested, go to TechCrunch.
I personally think that the current search engine is relatively rich, and users are more willing to fully understand an important event; that is, Twitter trending topcis is inaccurate; or, the credibility of Twitter messages may be too low, maybe tweets has been abused by many people. Will Twitter messages be credible in the search results? There is no need to worry about this. The message may only come from your own social network. The credibility depends on your trust in your friends.
This also shows that social search is different from real-time search. Social search is a personalized filtering technology. Similar to recommendations, it solves the problem of information overload. Real-time search emphasizes instant retrieval, the latest content has a higher priority.
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