Competition in the game industry, the explosion of light, the popularity of the odd technique

Source: Internet
Author: User

With the rapid development of China's game industry, countless people have seen more people, more money prospects, under the impact of interest, domestic game industry has ushered in the innovation tide. And with the interests of the industry in the increasingly obvious competition, how to improve their game quality, how to let the players willing to open the wallet, is the most concern of all the game business.

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Countless games in the development of the go out to throw out the message, to remind the "target player" their own existence. Pay attention to a little is the creative ah planning what to attend a press conference (now the place is more and more cattle B, to go to Mars) or choose a big exhibition (such as ChinaJoy, net Bo will sell meat category) has a literary fan of the public a game CG, or reveal a few original pictures, Anyway procrastination to let everyone understand, fine pondering has to play hard to play the meaning, mainly to give the player an impression, attract target players to pay attention to. If the game is tested, it will need to advertise, the most basic is also the relevant website advertising, soft text or gun text, the usual dynamic events and game features.

The public's G-spot leads to a herd effect.



Hype marketing should be considered a dynamic event, its special is to seize the people and the media ' excitement point ', just as the dog bites people is not news, people bite the dog is the news implies. The ' excitement ' of the game media is often more in the so-called ' thin, dew, through-sell meat ', so we have to admit that there is a relevant title, we will not hesitate to go in, which has led to hype marketing has always been done--we, like the media, a rough picture of can arouse our reverie and interest.

Line Quality Curve Rescue

Energy size and the interests of the drive, will be the final result of culling, but for small companies, in product marketing can not be too big investment, especially in the end of the market and depressed premise, some end of the tour in the non-beta before all began to swim on the page before the test water. For example, a good page tour "Days of the Game" is the predecessor of the end of the tour, standing on the basis of the end of the tour, it does not have a big breakthrough, but in the page level, the player can feel the unique features of the game, a lot of detail to do is very full, the atmosphere is also very good rendering, whether it is You can feel the heart of it. "Days of the law" bearer of the style of the end of the tour, as long as you do not have too high expectations, then you will inevitably get unexpected surprises, if you are tired of most of the page tour of the low-resolution screen, but also tired of those patchwork of the pit dad

Competition in the game industry, the explosion of light, the popularity of the odd technique

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