Complete design process thinking is kingly?

After one months, finally have time to take advantage of the lecture to organize the case of thoughts. Of course, doing is not good enough, but, as good enough, but also the need to record? Because in the process of recording design thinking can always find more deficiencies and possible, this may be its value.

The project record is about one months before the World Cup project, the whole process of cooperation is quite interesting. Including the process of thinking is also worth recording.

Received a planned case.

Every project is not going to be particularly perfect, like the one I got. The demand side doesn't tell me exactly what he wants, maybe more simply a Word document as a requirement description.

The only thing I remember very clearly is that the requirement is different from the previous effect.

Also have to pay special attention to a point, the general document to draw red lines or bold things is absolutely the satisfaction of the demand side. When communicating, try to make a detailed inquiry about these links.

For example, this is the Red text section. Very important, especially as a sensitive designer, you will easily find hidden keywords inside. Is there a play RPG game, find the feeling of hiding the props ...!-.-!!!!

The key word is the world wave

From this, you can imagine. This word has a special sense of picture. Whether it's on the pitch or considering it from the milk God, there is a possibility and a great impact. Think of the big boys drooling, especially the latter.

Keyword Association

From the word wave of the world, divergence is associated with more possibilities. The need is to extend what we may associate with as many things as possible.

Like the fart people, the United States, heat these words can be associated. This step is just as much as we can think of any possibility, not necessarily a quantitative limit, the more the better. To be ruthless is to write out more than 20 possibilities.

Find references and related Materials

Looking for relevant materials and references, it is estimated that most of the students will. Here we skip this step.

Remember when you said "different" when you were planning a case.

At this time, there is a point of view, as far as possible not to refer to the same competitor's things. This has a certain relationship with cross-border thinking, and more importantly, the use of different things to produce different effects. And this consideration is due to the possibility that the demand side has taken into account the majority of the market's opponents design, the same We also refer to similar data, it is easy to get out of this cycle. Will do something similar to what you used to do.

Use existing collection categories to find different creative points

Do not refer to the target design related things, such as thematic design, then you can refer to clothing, mystery symbols, anime, home, traditional culture, such as the relevant areas of reference.

Might get something like that

Because it's the first draft, it needs a wearable heart. So I choose the key word to "wave" and "hot" mainly.

In fact, Lenovo to such a thing, are all the association of laws, not entirely unrestrained. The main reference is the step mentioned above.

So I came up with this formula myself:

The World wave = wave (waves generally have two explanations, one is the world wave kicked out on the pitch, and also refers to the wave of the Milky God)

Passion = Charm (to inspire enthusiasm, like to give a person a curse, and create a wonderful feeling)

Drafts the information found

Reference does not mean that we have to copy, is to trigger their own thinking of a catalyst.

By painting in a notebook, it is easy to visualize these things. Easy to combine the possible appearance of the effect of the picture. Finally, it is the integration of these things together to form the first draft.

Eventually, these things are grouped together to get ...

Yes, that's one thing. Because it is the first draft, I will render the approximate effect.

In this step to grasp the direction of the customer. Get the answers you want with this simple visual communication.

Of course....

The results are not necessarily optimistic

After the simple display of the micro-letter

Get

I remember the very clear word is

Does it have a tumor?

Listen to this feedback, how will it feel?

I believe a lot of students should be dejected, redo the manuscript.

I'm more optimistic myself.

If a friend who has a heart may find out, in fact, it looks like a tumor.

Not the rest.

So

is not to say,

Except for the shape, everything else seems ok.

Then, just change the shape.

This is a lengthy process of revision, perhaps through the adjustment of the dozens of version of the change.

Of course, there is the foreshadowing of the front, although this process is long, but the changes will not be particularly big, just need to continue to deepen, adjust the details of some parts.

Adjust the effect of the main font

This step can be used in conjunction with the font processing learned in the site to do the original.

For example, this is based on their previous period of time to see the brush strokes effect to do the details. specific cases can be searched by themselves.

Each adjustment subject once, confirm as soon as possible

This small technique is very useful, not because of the fine result of the time span, through the pace of this little step, more suitable for rapid design. And when the two sides cooperate, they will feel that their professional degree is very high.

Continue to extend?

Because in addition to online Web pages, but also to deal with offline advertising and materials work.

Be lazy, you can extend the same material directly to the page.

As a professional designer, you can think of more.

Web-side and print ads are actually two complete concepts.

If you simply put the world wave these words into the print ads, there is a result can be thought out. Most people certainly don't understand that this is an offline activity because it doesn't matter to them.

A spell-like high count ad

Because I've been working on this case for a while. The mind is haunted by "world waves" and "spells".

The children next door will be seen doing their maths homework by chance.

So, I was thinking

Whether each mathematical symbol can be replaced with visual graphics

You can use the simplest way to enlarge a keyword that might attract people.

Summarize

Each case is not simple, at least in the process.

Kind of like ancient advisers, think of various strategies to solve the current problem.

The design is not particularly stunning, but I think it should be recorded. At the very least, the process is more than the end result and feels like a level of improvement.