Comprehensive analysis of Baidu Encyclopedia learning Optimization Essence

Xiao ran Dugu fly once in << keywords density actual combat skills – analyze competitors Choose the best density >> article to introduce keyword density reasonable choice, mentioned Baidu Encyclopedia is a master of optimization, we should to Baidu hundred scientific optimization skills, Today on the key to introduce, how we to Baidu Encyclopedia to learn SEO optimization techniques.

I do not know whether the webmaster has found that we want to query some of the relevant keywords will always appear in the shadow of hundreds of Wikipedia, Baidu's products such as Baidu Encyclopedia, Baidu know, Baidu documents, Baidu News, and so often occupy Baidu home 1-3 positions, but also once by the webmaster are regarded as hegemonism, Let's not talk about whether the mother is biased against her children, given a high weight, from another perspective, the weight of the site is just a measure of the importance of the site, no matter how you give weight, natural ranking is based on search engine algorithm to arrange, different search engines its algorithm is not the same, Also because Google will also give Baidu encyclopedia to mention the right, how to say also is a competitor. and Baidu Encyclopedia for Baidu algorithm to do the SEO, and this SEO is Baidu seo is the highest realm.

　　

We take the word "SEO" for example, to see Baidu Encyclopedia in several mainstream search engine natural search results in the performance. Baidu Row home second, Google row home first, Bing Row home second, Sogou row home first, search home row number two, Youdao row first.

　　

From the above figures may be seen, Baidu Encyclopedia is indeed an optimization of the top master, Baidu is easy to use SEO method monopoly Baidu search results of the top five, Google can not do seo like Baidu, Let the column of its own website monopolize its top five. So every one of us to study SEO friends, should be learning from Baidu SEO technology. As long as a good analysis of Baidu Encyclopedia, learning Baidu Encyclopedia SEO essence, I believe you can learn from some useful SEO knowledge and experience.

　1. From the collation structure analysis

Baidu Encyclopedia of the overall structure of the page, see the use of code complex, the head code a large number of use of JS, the middle part of the page is table and DIV+CSS mixed structure. Although we do not advocate code complexity using a large number of JS code, from the Baidu Encyclopedia of this hybrid structure, showing that Baidu search value is not what the code to simplify as far as possible, but the pursuit of the natural harmony of the Web page. Therefore, we design the overall style of the site as much as possible to achieve harmony, simplicity, aesthetics, in the visual node to the first glance of a good impression.

　　

　2. From the title Tag analysis

We read the title from the head of the encyclopedia to streamline, ignoring the keyword and description of the label settings, the specific wording is as follows:

　　

　　

　　

1 Titles Title title aspect

From the above code we clearly see the title of the Encyclopedia of the writing is very simple: is the entry + Baidu encyclopedia. The title contains the key words. Its title is very concise, never muddy.

We usually write in the title of the vivid and have the original, it is important to highlight the keyword, each information as long as a good keyword can be, but also easy to get the title of the click on the keyword, the text content of the page with the theme of the page title highly consistent.

The length of the title side, we can check, Baidu included in the site title can display up to 29 words, more than 29 will be followed by "..." To display, so our title is best controlled between 20-29 words, not too short also do not exceed, and then make good use of this length to do long tail keywords, and the keywords of the reasonable participle and layout. Words so long information, let us have enough space to do long tail keyword, but do not forget that we have to highlight the core keywords is the most important.

2 keyword Keywords and description description aspects

Baidu Encyclopedia in part of the page header keywords (keywords) and description (description) label is not set.

In order to improve the quality of search rankings, Google has already canceled the Head keyword and description. Baidu published in the early July 2011, "SEO proposal" is to require us to carefully write a good meta information, the lack of keywordsdescription meta tags, which may have a certain impact on the presentation of your Web page and sorting. We seriously analyzed and did not find Baidu in their most successful products in the keyword (keywords) and description (description) label it reflected that Baidu gave the two tags in the search rankings of the weight is very low, or even negligible. We all know Baidu favored unique content of the original, so included also relatively good. But for us to do the station, write up and no serious harm, and "SEO proposal" is published after the success of the encyclopedia, Baidu's algorithm has been adjusted again and again, wrote a harmless, do not write and fear the future adjustment of the algorithm, suggest we still write on.

　　

3) H label aspect

H1 label is also a very important position, search engine Spiders Crawl Analysis page theme when the general will first crawl H1 tags inside the content, a lot of webmaster realized that this tag will give the keyword a high weight. The Wikipedia page uses the H tag layout, the entry name uses the H1 label, the directory uses the first level title to use the H2 label, the two level title uses the H3 label and so on, the website also may use the H1 label to the title, the related article, the related recommendation, the popular article these few words uses the H2 label, gives the B label bold,

　　

4) Alt label aspect

Baidu Encyclopedia in the alt tag requirements Encyclopedia editor each picture given text hints, picture description is best to use a short statement, describing the content of this picture, if it is a link, then describe the role of the link, and with the keyword.

　　

5) Tag Tag

From the above figure can be seen in Baidu Encyclopedia by the article to customize the label, the article author can make more people more convenient and accurate to find their own articles, and readers can through the article tag faster to find their own articles of interest. Baidu Encyclopedia in this page to build the relevant directories and anchor points, so that Baidu encyclopedia to read. The establishment of a directory is like a book directory, as long as from the directory to find the relevant chapters, directly into the reading, not only to facilitate the relevant product reading, but also greatly enhance the user's good experience.

　　3. From the keyword density analysis

We << Baidu search list >> random sampling several hot key data analysis, see the following figure

　　

From the above sets of data we can see that, in addition to the Enterprise station keyword density is less than 1%, the other key words density is mostly between the 2-5%, which is more reasonable, neither too high nor too low, if you also want to choose an optimal density, to be impartial? See also another article on Dugu Fly < < keywords density combat skills – analyze competitors to choose the best density >> have detailed.

General site home Set 2-3 key words more appropriate, within the page optimization for 1-3 more appropriate. A lot of times, we often in order to more rankings will be in the home page to do 5 to 10 keywords, and even more. In fact, such a site is generally difficult to get a good ranking, because the page to take into account the chosen keyword density, it will produce excessive and deliberately optimized traces.

　4. From the article layout analysis

Content is the soul of the site, the most valuable part of the site, the content of the site is that we present to the user to see the most direct, but also the user most need things. Baidu has told webmaster suggestions mentioned: Baidu is just an ordinary user, if users are not clear what you are saying, Baidu will also not. So in the process of editing the article, must pay attention to the structure of the article clearly.

"All for the user experience", this is also the official Baidu repeatedly stressed that even Baidu's own products are so focused on the user experience, if we are simply for the ranking and optimization, completely ignore the user, then the site will eventually be eliminated, because it has lost its own value.

Baidu Encyclopedia from the layout of the article can be seen: the structure at a glance, clear and smooth statement, the article layout is quite neat, the format is quite the norm, Baidu does not care about the length of the article, mainly focused on the integrity of the page content.

1). Introduction to the Content

The so-called entry overview, refers to the encyclopedia entry browsing page of the lower part of the list of entries in the middle of the upper portion of the text module to add a concise summary of the existing information. Short article overview of the subject, through one hundred or two hundred words, concise and clear to tell the reader the content of the article.

2). Catalog Index

There is a directory index, so that clearly describes the content of the article, so that users faster to find the information needed, but also conducive to the needs of the search. The directory uses Anchor link, if the article has related to Baidu some of the entries have anchor text, is linked to Baidu other entry articles hyperlinks.

　　

3) Clear Paragraph

Between paragraphs and paragraphs neat, there will be no one paragraph and paragraph between the empty line, the other empty 2 lines such an environment. The article can be divided into different chapters, and each chapter has its own focus, which makes it more advantageous to divide different chapters into different pages. Because every chapter has a relevance to his subject. Each paragraph can clearly tell the viewer, the article to express the specific meaning. And Wikipedia generally will be relatively long, so the encyclopedia on the page to build the relevant directory and named anchor, so that users of the encyclopedia to read.

　　

4). RELATED LINKS

Baidu Encyclopedia in the content page should add related topics of information. Very human. This allows users to better understand the relevant information, but also increased a lot of internal chain is both the need for search, but also the needs of users. Baidu Encyclopedia Open Classification This column is very good for the user experience brought a very good reading, so that users can be very good to carry out the expansion of relevant knowledge. Provides a convenient entrance for users who want to know the relevant knowledge.

　　

5). Content Update

Web spiders need something new, encyclopedia entries are often updated to adjust the content, you can see, often on the content of the adjustment, update is good, not only can let the content more and more full and conducive to the engine spider crawling and crawl, and the title of the encyclopedia or other important places have not changed, This means that the Web site title can not be changed, if there is a change, Baidu will be indexed database, is bound to lead to decline in keyword rankings. Careful study of Baidu Encyclopedia will find that the encyclopedia because there are a large number of users are constantly modified, is the content of the Web page is often in the change, constantly updated pages generated the site home page effect, the weight to greatly improve, of course, in the search rankings also got a good experience.

6). Interactive participation

Baidu Encyclopedia Every paragraph has the function of editing this paragraph, so that users participate in the editing of the entry, very good to maintain the timeliness and freshness of the Web page, one is to achieve passive updates, the second increase user experience, increase the technical content and authority of the article.

　　

7). Baidu Share

Learn the knowledge you can share into your own circle, let your friends the fastest understanding of your latest developments, share your happiness.

8). Respect for copyright

You will find a "reference reference" button in the button, click on this button, will be active pop-up a page, which allows you to fill out the written source of reference information or a hyperlink. Baidu Encyclopedia inside each article has its own signature of the copyright, on the one hand to prove their original, on the other hand can also allow the reprint to retain their original copyright, so as to obtain more outside the chain. In each other's network appeared most of the copying of the culture, we usually reproduced in other people's article must pay attention to this point, from the recent << Han v. Baidu Library >> controversy can see copyright disputes bring unnecessary trouble.

　　5. From the internal chain aspect analysis

The content should have a rich inner chain. Both the needs of the search, but also the needs of users. In the article, must from the user's angle to consider, the outstanding information uses strong to tell the user, may exist the confusion place, uses a to link to the explanation page.

Site links, which is to support Baidu Encyclopedia of all entries high ranking the most important factor. Encyclopedia of the internal chain play the most vividly, high-quality and related to the topic of the export link. The entire Baidu encyclopedia, like a dense spider web, not only a good transfer of weight, but also very good use of anchor text told the search engine Web page content to make spiders better crawl. Baidu Encyclopedia of each of the inner chain is quite accurate link to and this word closely related to the terms.

Because we do not put the key to the core of the keywords are linked to the home page, we are more to the part of the flow of diversion, leading to the deep page of our site, to dig and play the role of long tail keyword can really show the meaning of the chain and value location.

　　

　　6. From the chain aspect analysis

Serious study of Baidu related products basically did not exchange links with the outside world, without the above partners, this is not Baidu does not attach importance to external links, attention is one-way high-quality external links. According to conventional practice, a large number of high-quality external links to the import, will improve the page's keyword ranking, that is, the weight of the page, but from the Baidu Encyclopedia, and did not find Baidu introduced a large number of high-quality import links. This explains that Baidu is not very concerned about the import of external links, only by the external chain this indicator is not really to do the user experience, the chain will become weak, the real impact of the ranking of only the site itself.

　　

　　7. From page generation analysis

Baidu's preferred page format is. htm page. Baidu Encyclopedia Most of the pages used is the HTM pure static page, HTML page will reduce the server pressure, increase the speed of Web page loading, thereby improving the user experience.

This can be seen from Baidu Encyclopedia or other products in Baidu, the display page format mainly in the. htm page exists or is partially a pseudo-htm static page. The HTM form exists in the page far superior to the HTML form of the page, and the static form of the page exists better than the dynamic page.

Therefore, we should fully consider the Web page in the form of the existence of the site, if you can generate static conditions as far as possible to generate static HTM page format, if it is dynamic can not generate static HTM page will also generate at least pseudo-htm static page.

　8. Other aspects of the analysis

1). 404 error page

The purpose of the 404 page is to tell the viewer that the requested page does not exist or link incorrectly, and that the user is directed to use other pages of the site instead of closing the window to leave. If you get data that shows a large number of visitors visiting your 404 pages (check your site's Analytics data to determine the number) This indicates that there are many invalid links on your site. You can completely prevent visitors from entering 404 pages by fixing these links.

2). Robots file

Robots.txt is the first file that you want to see when you visit a Web site in a search engine. The robots.txt file tells the spider what files can be viewed on the server. Baidu official proposal, only if your website contains content that does not want to be included in search engine, only need to use robots.txt file. If you want search engines to include everything on your site, do not create robots.txt files.

　　

Through the above we to Baidu Encyclopedia optimization skills Analysis, we can understand more about Baidu is how clever optimization of its brand products, if we can get important enlightenment, and the essence of the gradual implementation of its own website, and finally cleverly optimize their website, reasonable layout, good article quality, improve the experience of the user, Create an industry's iconic website.

It mountain stone, can attack Jade, set hundred Director, open up our vision, can let us a higher level!

This article from Shanghai SEO Hsiao-dugu Fly original article source: Dugu Fly SEO blog, http://www.xlfseo.com/post/bdbk.html welcome reprint! Please specify the source, thank you!