Conscience vs Ambition, why did Apple renovate the phone?

Not long ago, Apple in the Greater China launched the iphone and ipad change service, the news once the launch of the fruit powder of the carnival, those who abandoned in the drawer of the iphone4s seem to finally have fallen, but also more firmly "I am the fruit powder, I am proud" belief, But the official process and the assessment of the price actually poured a bottle of sulfuric acid into the passion for the fruit powder. Throughout the swap plan, Apple still shows its arrogance, such as the need for mobile phones to be able to use the normal, and the appearance can not be defective, must be sold in greater China version, regardless of parallel imports, at this stage can only go to the Apple Store to trade, that is, a friend in Shanxi to the old for new, Also to do the train to Beijing, the car ticket price of 170 yuan, plus a taxi, accommodation and other expenses, the total cost of about 250 yuan, but a iphone4s after the Apple professional evaluation, the cost of recovery is 250 yuan or so, the whole process is almost 250.

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Frankly speaking, Apple's old new plan has not shown enough sincerity to hurt a large number of fruit powder, it is like Jay Chou said that "mainland fans do not understand his songs." It happens that there is a joke on the internet that Apple is the science and technology industry's Zhou Dong, will be hated but indeed have the right. The iphone's design is sublimation, new products will lead the fashion trend, and can maintain long-term use value, that is, the powerful iphone is being more and more deep excavation, and once successfully implemented, the second-hand iphone may help Apple to complete the unified smartphone market ambitions.

Recycling of mobile phones, reflecting Apple's counter-day ambitions

Since IPhone4 swept, Apple has grabbed the entire smartphone industry more than 70% of the profits, but Samsung, HTC and other manufacturers are also unlimited, especially Samsung relies on a wealth of product lines, in the shipment of the lead, then the Apple can only continue to use the patent war to curb competitors; Apple's high profits, The low market share, which lasted about two years, and Cook had no intention of capturing market share through the cheap iphone, but since the launch of IPhone6 and IPhone6 plus last year, Apple has completely ditched its rivals, beating Samsung from both profit margins and market share rates, and since then, Apple has finally become the king of all-powerful mobile phones, even though Samsung is shipping more than Apple in the next one or two quarters, but it can't win apple any more.

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Obviously, the smartphone market's almighty king, still not satisfied with Apple's ambitions, in fact, Cook may have a more anti-day ambition, is expected to let everyone use Apple products.

Apple's success proves once again that the energy of a good product, in fact, a good product line can derive endless benefits, such as a lot of excess profits, such as annoying hunger marketing, such as the control of the entire industrial chain, the powerful iphone has completely changed the "consumer of the smartphone price system cognition", It has even created a culture that makes the world flock ... As for the old-and-new plan, it also derives from the huge quality of the old iphone. As second-hand programs get on track, more and more of the old iphone will be rebuilt, and more emerging markets will embrace Apple products, believing that Apple will be able to make a "second-hand culture" popular thanks to its strong brand influence. By that time, Apple was not just the "first" smartphone maker, it was likely to be the "only" smartphone maker.

The industry conscience, the renewal of the iphone is of great significance

Now, the vast majority of the spat surrounding Apple's old-and-new plans are concentrated on "low recycling prices", and it is true that Apple's approach is indeed not true, and that, morally, he should consider the feeling of the fruit powder, after all, it is these people's kidneys and deposits to the cook's financial statements inlaid with Phnom Penh and Scarlet; Apple has absolutely no need to take care of the mess of the fruit powder, in fact, the pride is also from its strong quality. But aside from the price, Apple launched the plan, it is absolutely significant, not only to standardize the iphone refurbished market, but also expected to greatly alleviate the "e-waste" problem, and even lead some leading enterprises to carry out social responsibility, so as to rewrite the "Corporate Social responsibility" awareness.

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At present, the iphone refurbished market is very popular, Huaqiang north outflow of a video shows that only in 50 minutes can be used to convert an old phone into a "newest" mobile phone, but the use of Flex/button and other accessories are high imitation originals, even the display, camera and so on key  Parts also has counterfeit goods, in this mixed-up market, consumers buy refurbished iphone only rely on gas, not to mention, these scattered manufacturers never admit that their phones are refurbished. Today, Apple and Foxconn are working together to renovate excipients and undergo complete mobile testing, in fact, the iphone's test process is the world's most difficult way to go, and they even get a big box to test the user's rotation sensitivity when playing the game, as long as they can pass the test of these projects, Mo said is the second-hand iphone, even millet, quality is absolutely guaranteed, not to mention, from the definition of Apple Crown, consumers still enjoy 1 years of warranty, and some users privacy, software and other issues will be solved.

In addition, the more important meaning of Apple's official rollover plan is to update the corporate awareness of social responsibility, in fact, the earliest definition of enterprise is the profit-making organization, the maximization of profits is its ultimate goal, but also the only goal. With the development of modern enterprises, the definition of corporate responsibility is constantly updated, the most important part of which is related to the definition of social responsibility, in fact, modern enterprises should not only concern shareholders, investors, workers, consumers, suppliers, but also through product flow and business model innovation, to help the local community, and even the whole society to develop together , besides, any great enterprise is always able to carry some social responsibility.

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In all fairness, Apple has been doing a good job of social responsibility, at least in comparison with Chinese companies, and Cook is trying to donate his wealth to charities, and promised to work with suppliers to improve the labor environment, in fact, the conditions of the Foxconn Workshop are the best in the industry, This is due to Apple's requirements for SER (social environmental responsibility); In terms of product manufacturing, the iphone automation line has taken shape, and these machines have helped young assembly workers get out of the monotonous and boring environment, and began to engage in advanced work such as research and development, automated maintenance, This is also very helpful for improving the quality of Chinese workers; nowadays, the most significant significance of the refurbishment program is to reduce "e-waste". With the increase in the frequency of consumer change, e-waste problems will become increasingly serious, and Apple's official thinking, it is bound to become a major mainstream in the future, do not know that millet, Meizu ready to do not? (New discoveries of science and Technology, Constantine/Wen)

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Conscience vs Ambition, why did Apple renovate the phone?