Considerations for intra-site link optimization

During the process of website optimization and promotion, the construction of links is an important part. links are divided into two types: External links and internal links. Most webmasters know that external links play an important role in ranking a website, and often ignore the construction of internal links. For search engines,Google attaches importance to external links and Baidu attaches importance to internal links. Both internal and external links must be built. You cannot be either of them.

1. website navigation and webpage directory during the construction of the internal chain. The policy of website navigation optimization is crucial. A reasonable website navigation design can improve the user experience and increase the weight of each column of the website (PR, keyword ranking, and so on ).

2,ArticleTag article tag plans the article into a specific classification tag, which improves the user experience and search engine experience. It not only facilitates users to find relevant content, but also facilitates spider crawling.

3. The purpose of pagination is to plan the page size, which can effectively improve the spider experience. We all know that search engines do not like large web files.

4. The list of articles is a basic concept. The articles in the same topic are displayed as lists to visitors and search engines. It is also an indispensable part of internal chain construction.

5. website maps there are two types of website maps: Google's XML document format website maps are mainly used to facilitate indexing and crawling of googlebot. html-format website maps allow search engine crawlersProgramIt goes deeper into pages that have not been crawled, and allows users to view the website structure at a glance. It can also be used as a crawler channel.

6,Anchor textThe anchor text can effectively increase the weight of keywords on the webpage. In the content of the article, the keywords to be optimized are made into the anchor text, and color-changing and bold processing are considered as appropriate. The anchor text is also an important part of the optimization of the internal chain, especially for the optimization of Long Tail keywords. The main keywords can be implemented through the method of adding internal links to external links. Some long tail keywords can be well ranked through internal chain construction.