Considerations for page search result matching in SEO

From the perspective of website optimization standards, full matching is better than partial matching. Assuming that our website is exactly the same as other competitors, then the ranking will be good if we fully match our competitors. Why are some fully matched rankings lower than partially matched ones? The reason is very simple. There are many factors that affect keyword ranking. The matching principle is only one of them. Even in this principle, you are different from other websites, however, we still need to take every factor into consideration, and your ranking will come up. Exceeding the ranking is often due to the details.

Next let's take a look at the connection between the exact match and partial match. Most of the time, we do not have this keyword in the title, but only include this keyword in the content. This page will also rank. This is because the search engine intelligently extracts keywords based on the content of the web page. We often see that the description of the web page snapshot is different from the original one.

 

When we search for "Baidu Knows", Baidu Knows the description of this page, so the search engine will directly call Baidu's description, however, if you directly search for a URL that Baidu Knows, there will be no official description that Baidu Knows. Here we search for a URL that is also known by Baidu, therefore, Baidu knows that the path is unique. So why does the bottom of the website appear? When we open a snapshot, we will find that the baidu keyword matches the search result at the bottom of the website, however, the URL we searched contains the keyword pinyin of Baidu, which is related to the keyword.

Not all websites are in this situation. When the search results cannot be completely matched, a forward exact match will occur, that is, the search term will be crawled when the webpage body appears. What kind of keywords we search for will be matched by Baidu. Just like what we wear, what kind of people we see, where we wear, and what kind of clothes we wear are different. Speaking of this, I believe many friends have understood the relationship between them. Sometimes we have rankings, but the descriptions are different, because our descriptions do not have any matching degree. In this case, Baidu will not use the original description.

When writing a description, we should consider the full aspect. When setting the description, we should not omit the matching of some important words. At this time, we should think about two problems. First, we need to consider which users need the content of this webpage. Second, the users who need it will search for the times to find our webpage.