Considerations for running an excellent website

Among them all conscious actions are taken to improve their own happiness and satisfaction. of course, each person's happiness and satisfaction are not measured by a general standard. Generally, human behaviors have motives, purposes, processes, and results. The web browser aims to achieve a certain purpose, and the browsing result may help people directly or indirectly achieve the goal. Similarly, the network content provider has its own purpose.

Among them all conscious actions are taken to improve their own happiness and satisfaction. of course, each person's happiness and satisfaction are not measured by a general standard. Generally, human behaviors have motives, purposes, processes, and results. The web browser aims to achieve a certain purpose, and the browsing result may help people directly or indirectly achieve the goal. Similarly, the network content provider has its own purpose, they may or may not even know that the content they provide in a certain way will help a certain number of other viewers to achieve or close to the browsing purpose. Therefore, if you are a provider of network content and have a specific purpose, the following points are very important:

1. Valuable content and more valuable content
2. Navigation based on good content organization makes it easier to navigate
3. Good visual experience
4. Each page of the visitor will be rewarded. the more you browse, the more you get.
5. Enable target viewers to reach your website and promote your website.

If you are preparing to provide your content on the Internet in the form of a website, or if you already have a website and want to get some effect or return, expose your problem as soon as possible.

Is it an error at the beginning?

You think that you only need or are running personal sites, but are only used to record your own bit by bit and collect useful information. No problem. you can start and operate it in your own way at any time. If you have any direct or indirect profit purpose, including obtaining revenue by displaying advertisements, joining the affiliate marketing, selling links, or otherwise, or you have a clear purpose, if you want to use a website to provide some of your services, provide technical support, online transactions, or use an intermediary platform to earn income, you may even simply hear that online stores are good, I only want to open a store to earn some pocket money. When you get online to learn about whether there is a market or profit, you can find a lot of reference websites to analyze their content and provide services to see if you can. I'm not saying this is wrong, but these jobs often started too early. You only focus on whether it is possible to make a profit, whether someone has already made a profit, and then start to investigate the existing website by yourself. YY is also one of the members who will make money, earning 2000 yuan a month? 5000? $5000? Buy a car? Buying a house... the beginning may have been wrong. When you start to look for cheap hosts and purchase domain names, you can start to build a website on your own DIY or by spending $1000, and start to use various tools to focus on your traffic and visitor sources, and when I was excited about the rise of every data, it seemed that everything was going well. As time went on, you began to consider how to increase your traffic or attract convertible customers to your website. you began to lose SEO, SEM, and other concepts, you may find that too many things you don't understand, and too many problems are shrouded in your website.

There seems to be too many problems in the initial market investigation, website construction, and Operation. although each problem may cause your failure, however, you may never know the problem. Do you provide valuable content? You can look at others' achievements and say to yourself: I can. At the beginning, this is the biggest problem. He can, so you can, and everyone can. How did you find out about the user market? You are not the first. you just want to think about the market when others are doing the opposite. Although the first person in the market may not necessarily make money, let's ask ourselves, if there are no other websites for reference, can you really provide similar services? If your answer is no, you can't. it doesn't make sense to start to change. stopping at this time can avoid the biggest loss. Are you sure your services are competitive? Even if you discover the potential market for the first time, the quality and competitiveness of the services you can provide are not necessarily the best. at any time, you need to be prepared for constant competition. Funds? Team? Cost comparison? If you have never considered this, you should not start. As the number of website visitors increases and the number of customers increases, there are too many and too many problems. However, these are not what we want to discuss now.

Yes, but please realize that you can provide valuable content! It is not an imitation, not an expectation of luck. In many cases, we don't want to think about it, but refuse to think about it. at a certain time, we refuse to expose any serious problems that contradict the bright future.

Why is your website not popular?

You provide competitive quality content or good services. your website server has stable performance, dedicated team services, and competitors, you can even copy the webpage effects of your competitors. If you feel that the bounce rate is too high, you feel that the user conversion is too low, no one has quoted your website, or even has very few comments. There is no traffic or no target visitor. what else? User experience is very important. you know, you may feel aggrieved when talking about it: Website A's advertisements are dazzling and I have imitated them. Website B's menus are beautiful and I have imitated them, website C uses AJAX and I have reconstructed the entire website. I have asked artists and developers to study the characteristics of many well-known websites and have optimized the website. -- These are the biggest problems.

Do you know the concept of user experience, but do you know the real user experience of your website? Your website's content organization, navigation structure, and every possible path for users to browse can gradually obtain the desired content, which is generally unique. Even if the website is dazzling, the artist and development have used a lot of effort to overcome the difficulties and achieved many seemingly convenient operations and special effects, but these websites are not necessarily suitable for you. Are you sure you want to make the user experience better? Users will not know how high your technology is, and most likely they will see a strange website with uncoordinated styles. Focus on how to organize, distribute, and navigate your existing content, every optimization added to improve user experience requires users to better use the content you provide and navigate the content. In a narrow sense, a website only provides content and navigation. visitors can access the desired content or services in constant navigation. If a website is overwhelmed by users and cannot provide the browsing experience of competitors at the same level or higher, even if valuable content and services are provided, it is quite uncomfortable for users.

Dazzling visitors

There is no problem with content and services, and there is no problem with content organization and navigation. from the user's perspective, you have taken into account the convenience of navigation and reading. These users are also recognized, but if you are dazzled by users, users will not tell you. The region, language, age group, and N factors of the target visitor of the website are all important to the user experience. the conciseness of Europe and the United States and the beauty of South Korea have their own advantages, however, I have seen too many Chinese sites, which can only be described as dazzled. Especially for color applications, the most important part of this web page experience is that too many websites cannot meet the non-abuse standards. I have been in touch with artists who are said to be pretty good, have an art degree, know how to match colors, and talk about the emotional colors, matches, transitions, and other effects of various colors. I even pointed to my webpage and explained the details of each place to me. I don't really listen to the work of some people, but I can't see so many things, even if, my feeling is that he made me regard his work as a painting. In this regard, I have no right to speak, but I have seen some websites in Europe, America and South Korea. I feel that the color and image applications are modifying content, highlighting and emphasizing content. If a website is highlighted by itself rather than the content of the website, and you even need some guidance to see the highlights, what kind of good experience can it expect users to have?

Long or short?

Maybe I am too picky. many websites have a long content. the big banner and pictures above have to scroll around several times to see what I want. some websites are very short, as short as I could not get too much useful information from the home page, and I just clicked a few times and left. There are also some pages for paging. a two-screen article is divided into 3-5 pages. In general, I think that apart from websites that only have one home page and only contain a small amount of information, A website should have clear navigation information from the homepage to the subpage, and each page can provide some valuable content. Users should be able to clearly obtain the topic and category of the website from the home page, including the description and introduction of the content. they do not need to scroll several screens to search for the content, you do not need to know the category description only after you navigate to the category. The subpage is also very important to the content organization, and the ultra-long content is well classified and paging. The pagination of the brief content will only interrupt reading and lead me to mistakenly think that the content is copied to update the website.

Promotion website misunderstanding

Paid ads on search engines? Go to Google. SEO? Your website provides high-quality content that is the best SEO optimization. Your website is commercial. what if the content provided by your website is similar to that provided by competitors in search engines? Providing official blogs, marketing articles for promotional activities, and official forums on excellent blog websites are all practical and helpful actions for SEO, the reprinting of websites and the spontaneous links of visitors will enrich your external links over time. Buy external links are not available for the moment, but sending spam links and using group-sending software may occasionally improve the keyword ranking. However, if you do not have good content and services, and do not have a certain reputation and user base, you can only keep your potential customers farther and farther away from you.

I am a developer and I have been studying and researching website optimization for less than two years. as I work on many websites, you need to deal with the website's technical team and marketing team. Website management involves too many problems and is too complex. it is affected by various factors at different stages. in view and ability, you can only talk about some of the points recognized in your work and accumulation, with limited experience, understanding is simple. if you have any mistakes, please correct them.

This article is available at http://www.nowamagic.net/librarys/veda/detail/323.