Consumer's four concerns about the internet of Things

January 19 News, according to foreign media reports, the recent internet of things has suddenly become a hotspot in the scientific and technological sector, but the average consumer for this area is clearly not the same enthusiasm. For such a vastly different performance, Nielsen surveyed nearly 4,000 consumers, trying to shed light on the reasons behind the phenomenon.

First of all, it is worth noting that although people have great confidence in the technology of the future. But even the most enthusiastic consumers are unable to articulate what smart products they want most. However, 57% of consumers strongly agree that IoT will be the same digital revolution as smartphones, but they cannot explain how the revolution will proceed. In addition, 92% said it was very difficult to determine what smart products they wanted, but they would know when they saw it.

Given this confusion, the survey offers nearly 4000 different "smart" product concepts, giving consumers the freedom to choose the smart products they might be interested in.

One, privacy security issues remain unresolved

Many consumers say they are most concerned about privacy and security issues rather than any other potential drawbacks of the internet of things. 53% of respondents feared that their data might be shared without their consent, while 51% per cent said they feared their data might be illegally used by other users. Interestingly, women are significantly more concerned about privacy and security issues than men.

Second, Terminator Nightmare

Automating life with smart devices sounds like a dream come true. But many people worry that these products may help them make dubious decisions. They worry that smart products may make choices they don't want. For example, automatic purchase behavior that you don't want to pay. What's more, it's starting to worry that smart products may one day stop listening to human control and counter-attack humans.

Third, the current stage of intelligent equipment is not intelligent

While the internet of Things is the latest technology, many consumers are not impressed with IoT smart devices. Basic personalization features, pre-customized setting parameters, have long been a new technology. So what will really impress consumers? Self-learning is the answer. Consumers believe that learning ability is the performance of intelligence. Make full use of other IoT device data, such as data from smart health devices, to provide tailor-made diets and fitness programs. From the user's past behavior in the "learning", make the decision to conform to the user's habits is the real intelligence.

Four, remote monitoring demand is huge

There seem to be some surprises, but smart products that can be accessed and monitored remotely are what consumers need most. For many people, the ability to remotely check home appliances is the best way to quell anxiety. For example, after going out to check the door is locked, the oven is closed, the garage door closed and so on. Remote monitoring tops most consumer demand.

The survey results show that the internet of things may require more effort to fight for consumers, at least in the short run. Most people want smart technology to solve some of the long-standing problems. IoT companies also need to address the risks posed by smart products and provide smarter, cheaper, and safer devices in the future. Until then, most of us are not going to accept IoT smart devices coming into our lives.

Consumer's four concerns about the internet of Things