Content SEO strategy of UGC tourism website two: User analysis

UGC Content Tourism Site In addition to the site content audit mechanism to improve, to avoid duplication of content distribution, do a good job content association and guidance, through activities, prizes, points, etc. to motivate users to publish more original content need some mechanism, in fact, we still have a lot of work to help the site to optimize content.

UGC Content Web site One of the biggest problems is the excessive reliance on user initiative, so in the training of users and select quality users we have to work hard, especially in the determination of the site's core user base, not Shun, to specific for a certain group to serve, For example, know and watercress are small and refined in the field of the development of slowly.

Give a simple crowd analysis example: through Baidu Index view "travel" the word unilaterally to analyze the characteristics of the search crowd.

We found that the ratio of men and women is about 7:3, and 20-40 of the population can account for the vast majority, because this part of the population is more contact with the network, there is a certain economic base to travel the crowd.

Sex ratio and age distribution

In other data on careers and qualifications, we find more people searching for it and education, it may be because of work needs, such as a classmate of mine as IBM database maintenance personnel, for a long time in the country do the trapeze, leisure time has a lot of time to consider tourism, the front also to Wuhan came two times, And the education profession teacher and the student certainly is the time most abundant two professions, as far as the academic qualifications distribution also can see, the higher education level, uses the computer and the network search the likelihood to be higher, the traveling search certainly also will compare the front.

Career and education distribution

Of course, these are only rough estimates, accuracy for the time being not to say, for the positioning of the population may not be too much help, but to find some of the characteristics of the crowd is still more helpful.

　The following from a personal point of view of the tourism industry to do a simple category of self-help groups:

1. Self-driving tour. This kind of crowd mainly by the white-collar workers and managers in the city, in the weekend they generally choose to travel around the city, the traffic mode to their own cars or car rental mainly, a few friends and relatives to find a mountain with water to eat, live, play, the purpose is to change the environment, change mood. This kind of people use hot Belt Travel Network Travel planner, the focus is to get good travel routes recommended, preferably the short short-term travel strategy around the city, in response to this group of people we need to do the content optimization focus on the surrounding tourist attractions prices, lines and raiders and so on.

2, backpackers. This kind of people really love tourism, for tourism has its own specific planning, the possibility of using a travel planner is very high, if the planner to select the line to meet the requirements of backpackers, it will become the most loyal users, and help the site Word-of-mouth dissemination. For this group of people, we can encourage them to participate in the optimization of the travel planner and the experience of tour route in the aspect of content optimization.

3, poor tour. Poor tour as the name suggests, the most important thing is the word "poor", that is, cheap self-help travel, the possibility of using travel Planner is also very high, so this kind of users in the construction of content we have to focus on for users to do more to save money line development and experience sharing. Some of the relevant content can be considered the content of the user's UGC includes travel notes, raiders, lines, photographs, etc., as well as cheap flights, trains, cars, and lodging hotels that need to be considered during travel.

4, Wilderness Exploration category. The field Explorer is very strict with the route and itinerary planning of the trip. Because the expedition will encounter dangerous and unpredictable things at any time, content construction and optimization will also focus on rare lines and experience sharing, for example, for their own security we need to prepare the things have flashlight, water purification tablets, cold medicine, diarrhea medicine, multi-function knife , Band-Aid, disinfectant, map, compass, water and many other necessities.

5, free line. Free line is a new form of tourism, by travel agencies to arrange accommodation and transportation, but free tour without a guide, the diet is also arranged by the passengers themselves. This type of user for accommodation and transportation needs by travel agencies, so may pay more attention to the travel routes and experience, such as attractions, food, humanities, exchanges and so on.

6. The first tour of the world. The first trip refers to a trip to a place for the first time or a 1-3-day trip. In order to relax, also do not like the sense of restraint, a lot of people will choose to travel self-help tour of the route to make a plan, such as the first trip to Beijing friends may be online search the following questions:

A, what are the tourist attractions in Beijing?

B, how can Beijing travel more money?

C, how to do a good job within 2-3 days of Beijing tourism planning?

There are many similar problems, these are potential self-help groups, we can do a good job of content optimization may be as much as possible to meet the most reliable spontaneous collation, the most able to help users content.

The need for a user, such as I have 2 days in Beijing to play, want to go to places such as Tiananmen, the Imperial Palace, the Great Wall, the Summer Palace, Peking University and other places, first help me plan to travel accommodation, in view of the Imperial Palace and Tiananmen together, and in the city center, can not be used as a place of accommodation (selected accommodation, The cost is also high), in addition, the Great Wall outside the six ring, are bare mountain, do not consider as a place to stay, the Summer Palace and Peking University are in Haidian, you can consider the selection of Peking University and the middle of the Summer palace somewhere. And so on, to help users book hotels. The construction of these content is really for the user to solve the problem, if all do well, certainly can get good evaluation.

Combined with the behavior of these users and their contribution to the site, we should pay attention to select users who meet the needs of the site, such as backpackers, poor and wild explorers can consider these people as the core users, and for them to develop the order of the relevant content, each field is recommended several experts, Through expert experience and contacts to drive more new users to join.

Original article reproduced from Xu Zi Rain blog: http://www.xuziyu.net/152.html

Extended reading:

• The SEO strategy of UGC Content-type Tourism brand website