Cookie mapping__ Advertising

What is a Cookie Mapping.

Simply put, a cookie Mapping a cookie that is a user's subordinate to the SSP and is mapped to a cookie attached to the DSP.

Cookie Mapping work requires two data, respectively, the user is subordinate to the SSP side of the cookie and the user is subordinate to the DSP side of the cookie, at the same time require the SSP or DSP side of the data mapping work.

Why you need cookies Mapping.

In the process of RTB, when the user makes the advertisement request through the browser, it can only carry the cookies of SSP party in HTTP, so that the DSP can not provide enough user data to make effective decision. After implementing the cookie Mapping work, the DSP can obtain the user's DSP square Cookie in time through the bidding request, thus carries on the effective bidding according to the user data analysis, realizes the benefit maximization.

Cookie Mapping solution.

The mapping work of the

cookie mapping  can be,ssp  on the  SSP  side according to the  Cookie  information of the user, mapping the  DSP in the bidding request The   party  Cookie,DSP  party obtains its own  Cookie  and makes the bidding decision in the bidding request message. cookie mapping  mapping work can also be done on the  DSP  side of the,ssp  party to set up only the  SSP  party's users each time in the bidding request  COOKIE,DSP The   party maps to its own user  cookie after obtaining  SSP  side  Cookie , and makes bidding decision.
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