Cool Brand re-branding, a long way to go

One month in the afternoon, He Yi was invited to participate in the cool faction at the Beijing National Convention Center, the latest flagship mobile phone Feng still Max launch. This conference is a little different!

A scene of the new product launch

Cool new product launches yesterday is a lot of highlights. Unlike the one-of-a-kind "solo" conference, Cool yesterday's new product launch is more like a stage play.

from the opening "Jobs" holographic visual show, to cool group chairman Guo Deying and famous actress Li Xiaoran co-staged through the play, the whole conference gave a refreshing feeling.

at the scene, Guo Deying played the Max Space Prof. Guo briefed you on the features and unique advantages of Feng-Shang MAX, which is an ingenious and interesting setting.

Conference Innovation using the scene of the model, so that the audience has a stronger sense of generation, but also increased the interactivity of the site, coupled with the star's help, it is a lot of bright spots. He Yi that the launch model, like the cool MAX, will gradually become the direction of the new product launch, and it is believed that more and more mobile phone manufacturers will learn and use it.

The change begins with Professor Guo

Of course, the format of the conference is only the carrier, the important person.

Yesterday at the scene, Cool group chairman Guo Deying is handsome. It can be said, Professor Guo yesterday's dress completely overturned people's previous knowledge of him, from the rigorous Guo chairman to fashion Tatsu, current Professor Guo.

The rise and fall of an enterprise is not terrible, because this is the normal market law, terrible is a enterprise lost the courage to innovate.

Cool Pie Since the year, after the company split, the sale of subsidiaries, the introduction of capital and other things, Guo deying the cool experience of this process called transformation. The process has been mustered and painful, but on the whole, it is a big step forward, both at the business level and at the strategic level, and even at the theoretical level.

Guo deying changes, also like the cool brand changes, never say old, forever young.

Feng Shang MAX It's strong, but we need to keep improving.

When it comes to rebranding, of course, cool products.

as the latest flagship product of Cool, Feng Shang MAX is pleasing both in appearance and configuration. In terms of appearance, Feng still Max uses the all-metal integrated fuselage, the appearance of mellow, feel good, mellow lines with the back cover updated brand logo makes front still Max more dynamic and fashionable.

Apart from the appearance, Feng Shang MAX also uses a number of cool black technology, such as the real metal integrated fuselage, dual system, three-dimensional coupling antenna. In particular, the three-dimensional coupling antenna technology, it better solve the troubled Apple for many years the metal fuselage and signal can not be combined with the problem. It can maximize the use of space transmission signal, so that the effective transmission surface to increase the 60%, while using intelligent adaptive antenna, according to the hand state and the environment automatically switch to the signal optimal antenna, to solve the hand signal attenuation problem.

Feng Shang MAX is strong, but he needs to keep improving.

Brand re-branding, a long way to go

the cool guy wants to make a change and is trying. But in the domestic current mobile phone market, with the 4G change the ebb of the machine, the large area of intelligent machine, the next year, the competition between the mobile phone brands will be more tragic. At the same time, as far as the domestic mobile phone market is concerned, the competition pattern of each brand has basically been laid, and it is difficult for the cool to reshape the brand to gain more market share.

In the future, cool vision or look around the world, the cool to create a new international brand. Only in this way, the cool will have more opportunities.

Although mobile phone manufacturers will become more and more difficult, but cool has a good base, whether it is manufacturing or supply chain management, have a deep heritage, this is other mobile phone manufacturers can not be compared in the short term.

Whether it is at home or abroad, cool wants to reinvent the brand is not an easy thing to reinvent the brand, for the cool, any heavy and long way.

Fortunately, the cool is already changing and has a good start.

Cool Brand re-branding, a long way to go