Cool faction released new brand Ivvi, boutique mobile phone market structure to change

yesterday, cool faction in Beijing Olympic Exhibition Center held a conference, released Ivvi new brand and new mobile phone terminal cool K1.

new brand called Ivvi

two days before the launch, Weibo on the #ivvi who is the micro-blog on the Crazy biography, some guess is a beautiful girl, someone guessed is a new product, but in fact, this is cool new brand Ivvi, read snuggle.

@ Zhangguanghiang Frank live to lead everyone at the same time read "Snuggle", the scene is very warm,@ Zhangguanghiang Frank smiled and returned to the campus time.

Currently,the Ivvi brand has registered a special operation called "Cool Mobile technology company". Cool mobile technology company by the cool, cool two senior executives and Channel Business co-financing of nearly billion, the company in the market, brand, finance, personnel and other aspects will be a cool faction of the original system and operate independently. In the next few years, Cool mobile technology company plans to continue to invest nearly tens of billions of dollars will ivvi to become the most top fashion mobile phone brand.

Ivvi take the fashion boutique route

Although Ivvi is a cool figure, in fact,Ivvi is a cool two executives led the creation of a new brand, the goal is to seize the new dominance of fashion mobile phones, in the middle-end market to replace the international brand.

Zhangguanghiang Frank, Vice president of cool group and deputy general manager of Cool Mobile technology at the scene, explains Ivvi 's brand connotation to everyone ,

" the moral of the Ivvi is that I symbolize the independence of the two people on both sides, two v like a bridge connected to two people, snuggle up with each other." Ivvi positioning youth, fashion, elegance, trend, personality, to do better themselves, challenge themselves, improve themselves, is the common desire of all, but also young people should have the pursuit and quality. "

Ivvi Series products will include the trend, unique, confident, follow the classic and pursuit of perfection and other elements. Ivvi brand of the main high-end concept and cool the previous thousand-yuan machine is completely different two style routes.

Ivvi shoulder The burden

with the release of the Ivvi brand, the cool faction also completed the strategic layout of the carrier, e-commerce, social channel troika.

Guo Deying, chairman of Cool, said in the press conference that "in the past, cool mobile channels to the carrier channel-based, and then cool to open the e-commerce channel and into the top three; today, the advent of Ivvi brand means that cool has formally completed the distribution of public channels of society, At the same time, it also lays the route of the cool return product fine, which is of great strategic significance to the parallel development of the cool faction troika. Mobile phone industry increasingly fierce competition, cool in the lead after 4G Road is still long, how to further enhance the Ivvi brand influence and seize the high-end market, this is a cool one another challenge, we have great confidence and determination to IVVI mobile phone. "

from Guo Deying's speech we can see,ivvi as cool pie in the future in the fine line of the assault army, shoulder the fight against international and domestic similar products, to develop cool pie boutique market.

Ivvi First product, new K1 Mobile Phone

In addition to Ivvi new brand release, another protagonist at the meeting is the release of Ivvi's first mobile phone products cool new K1.

cool new K1 as ivvi road special process to achieve the sapphire crystal texture in strength, its anti-scratch ability and ordinary screen compared to the increase of 5 times. At the same time the frame is made of MG-Al alloy bracket, the thickness is only 5.9mm 110 g , is currently the most thin of dual-mirror mobile phone, is also 5 "the lightest screen.

hardware, cool new k1 with a piece of 5 inch 1280*720 resolution Ogs full fit screen, Qualcomm Snapdragon Dragon 410 Quad core 1.2ghz processor, the processor is also Qualcomm this year's new 64 bit a53 architecture processor. The camera is equipped with the 800 mega pixel main camera with a single pixel density of up to 1.4um Si image engine. The front-facing camera is equipped with the 200 megapixel front camera, support 100 Level of beauty shooting. The battery is equipped with a 2000mah non-removable battery. The machine supports dual SIM and supports mobile 4g network, in addition to support MicroSD card expands the body storage space. The price is 1799

Live Experience Ivvi new K1 mobile phone, texture is very good, this is really a strong competitive products.

Ivvi to attack, boutique mobile phone market pattern changed.

Cool faction released new brand Ivvi, boutique mobile phone market structure to change