Corporate website SEO optimization Process Analysis Website Optimization program

First, keyword analysis, selection and the establishment of thesaurus
1, analysis of the competitor's keywords, to see what they use, you simulate the user's point of view, and then carefully screened.
2, through the relevant search, identify the user's potential needs and related needs.
3, confirm your keyword and start building your long Tail keyword library. In the future work of the process of the word library slowly accumulate, but the prophase must collect most of the words.
The establishment of long tail Word library when you can use the Baidu promotion assistant, Jinhua keyword tools, baidu related search Drop-down, Baidu Index and other plates.

Ii. Construction of website structure
1, according to the choice of good keywords to build your website. A lot of stationmaster thought to have standing in the Set keyword first. In fact, the first analysis of good keywords and then according to the keyword Design site forum structure.
The site navigation settings related to the long tail words, plate weight is more conducive to ranking and user experience. And no longer the boss of the company profile, product Center, contact us and so on.
2, the most important keyword content displayed in the site's golden position, most of the first section of the upper left corner. The less important the more to the back row.
Why do the links will be put to the end of the site? Because the link is the part of the export. Is the least important part of the site.
The website structure must give you the main key word sufficient section, the secondary key word related forum. Keywords want to have rankings must have relevant matching.
3, your structure as clear as possible, so that most users operate comfortable and convenient. So the website art is also very important. If you are still applying templates, then you will be more and more far away from SEO.
4, crumb navigation must have, the role: to remind users of the current position and upgrade the keyword ranking
5, the site content plate product plate to enrich, to increase relevant reading, related recommendations, the article on a next, high-quality product display. The richer the more, the better.
6, the continuity of the site, the later update, the increase in products and so on. The enterprise station is not very important to this requirement.

The setting of the title description and the overall arrangement of the key word

1, site title, keywords and description
Website title, description is the core factor of website optimization, optimize the site title, description does not represent the keyword can get a good ranking, but not optimize the site title and site description will not have a good ranking.
Search engine on the site title character is a certain requirement, the title requirements should be 30 characters or so, the less the better.
The requirements for the description are within 200 characters.
First, the title and expression do not appear piling up.
Second, the more attractive the title and description, the better, many people will ask how to be attractive. You can only analyze this by yourself. No most attractive, only more attractive.
At present, the function of the website keyword only plays a role in ranking the query. If you have a better find, learn humbly.

2, the layout of the key words
You must set the keyword in title, I don't need to say more.
Keywords to appear in the description or long tail words that contain the key words
The content of each page must have a keyword or long tail keyword, this place can not be summed up in each article, but most must have.
What does Baidu use to evaluate your subject?
Be sure to match the main title and the section
A match between the plate and the content, so that your word will get a good ranking
Many webmaster Some keywords are not difficult, or even the word index, did a long time, the rankings did not enter 100? Why, then?
Because you didn't do a good match, not even a match.
For the keyword density is not much to explain, reasonable to arrange, natural can be.

Iv. inner chain and URL optimization
1. Do the internal chain system well

Stand in the user's perspective to simulate thinking, make the appropriate recommendations. The recommendations you make are suitable for most of them. Every one has a wonderful little explanation.
Within the chain of the anchor text as much as possible contain keywords, if the customer read the page you are unsure of his whereabouts, then you can recommend to use the main key to return to the home page (avoid must not too much)
A page with the same address point do not do, even if the keyword is not the same do not do so.
Avoid: The inner chain is not to do optimization, but to allow users to improve PV and stay time. Not too much if appropriate.

2. URL optimization

URL to include as much as possible keyword, URL specification unification, do not appear duplicate path, url not too long. Path file naming as much as possible to embody keywords.

V. Picture ALT, boilerplate text, richness of page content
1. Picture optimization, picture file size in the case of sufficient clarity, the smaller the better, the smaller the file opening speed to facilitate the user experience.
2. Picture Alt optimization, Baidu does not know your picture is what content, so you marked ALT easy Baidu identification, alt to include keywords.
3. Sample text, the station to minimize the sample text, but can not be no boilerplate text, boilerplate text is part of the site structure.
4. Fill every page, do not appear meaningless pages and content-free pages, increase the richness and user experience.

VI. Construction of the outer chain
First go to the weight of high, included fast, spider crawling of the diligent website to publish 10 outside the chain convenient fast collection of your station.

Here to note: The chain of resources to be broad, a platform to publish content not too much. Release the chain when you want to be as serious as the station editor. The more you do the chain, the more traffic it brings. Outside the chain is equivalent to the façade, the inner chain is equivalent to your inner. The façade is not good to do, the opposite chick is not to understand your inner.

Seven. Links for our SEO is essential, can stabilize and promote a keyword ranking
Exchange Friendship Links 2 stations at least to be equal. Special attention should be paid to see if the other party frame frame, whether the use of JS jump, whether added nofollow.
How to view the quality of each other to see: How to detect the quality of friends chain (friend chain four)

VIII. website Slimming
Website overall compression reduces space
Lose weight and reduce space usage. Space is so big, the smaller you are, the greater the scope of your activities.
Remove the duplicate code, the previous URL has been said, not much nagging.
Less use Baidu does not like the code
Need to load the code as far as possible on the bottom

IX. Submission of search engines
Submit a search engine and tell them about your web site. They'll send special forces to arrest you. To arrest you quickly.
Do not repeat submissions, or you will be abused.
Submit address Baidu Entrance: http://www.Baidu.com/search/url_submit.htm

Ten, after the site included in the work
1, the continuous updating of quality content, while setting up a good chain
2, continuous upgrading of high-quality outside the chain, at the same time learn to reject outdated, expired, invalid live with the search engine changes are judged as the outside chain of garbage.
3, add traffic statistics, according to the flow statistics to view the user more like your content and the plate, and then fine-tuning, put in a prominent and conspicuous place. The high volume of browsing is what most users need and like.
4, the search for resources to create resources continue to increase the single chain.

Xi. to pay attention to the platform of webmaster

Check out the new trends of Baidu, early detection of morning found early treatment. This is sickness, the cure. It's over when you find it late.
Learn to use Baidu Webmaster Platform tools, abnormal reminders very good, a lot of learning more.
Only you do not think you can not do, a lot of use their own thinking to create more advanced SEO.

Dongdong SEO Summary:

SEO optimization To do the site, you have to go before you can run, can not eat into a fat. Above the site SEO optimization steps are necessary to do, if honestly do these optimization steps of our website to get a good ranking is a natural thing.

It is worth our attention is: content is to support the cornerstone of the site, so only the content for the King, optimization supplemented by the argument! On the basis of ensuring the content of our web site and the appropriate external chain is the preferred method. Before optimizing, we must take into account the user experience, because the content of the website will be displayed to the user, and not only to the search engine to see! Search engines are also serving users, as long as the user satisfaction, our site in the search engine eye is also high-quality, will give the corresponding rankings.