This article is reproduced from Ant HR (www.mayihr.com)
Optimization skills are teachers in the classroom can not teach you, and you can not understand in the practice, the most convenient way is to listen to other people's experience, so reproduced
1, Title (website title)
Title, is the browser display of those content, not only users can see, but also can be retrieved by the search engine (search engine crawl page, the first to read is the page title, so the title is the correct setting is extremely important.) The title generally does not exceed 80 characters, and the words must be separated in English "-", because the computer is only sensitive to English, the sensitivity to Chinese is not high.
Usage:<title> website Title </title>
1) The title of the first page, usually "website name-main keyword or a word containing the main keyword description." Small series in the optimization of the habit of the main keywords put the front, the site name put back, because the search engine to give the title of the front of the word higher than the back. For example, to do "recruiting" the word, so write "enterprise recruitment-start-up company recruitment skills-xx recruitment."
2) column page title writing, generally there are 2 kinds: "Column name-site name", "Column Name column keywords-site name." "Column name-site name" is recommended for small series. and the column name is best to use keywords to determine, such as Enterprise Recruitment column is the best use of enterprise recruitment, and do not have a person can not recognize the name of enterprises, enterprises look, or enterprises plus some special symbols, this style although very personality, but will make your site in the optimization of the wind.
3) Category List page title, usually "category List page name-column name-site name", this and column page is similar.
4) article page title writing , generally have 3 kinds: "Article title-site name", "Content title-column name", "Content title-column name-site name". Among them, "Content title-column name-site name" is the most standard, but also relatively complex, it can give users a good hint, let users know which article he is visiting, and in which section of the site.
2, Keywords (key words)
Keywords, is the user does not see the source code to see. The main role is to tell the search engine the content of this page is about which words unfold. Therefore, each word of keywords should be able to find the corresponding match in the content, in order to benefit the ranking. Keywords generally not more than 3, each keyword should not be too long, and the word between the English "," separated. Why did you say that in English? Also, try to put important keywords on the front, because the post-keyword ranking is poor, unless you stand a high weight.
The grapevine said keywords had been Baidu, Google, Yahoo and other search engine culling, will not affect the search engine sorting results, small part think set up a total no harm, or some search engines pay more attention to keywords label.
Usage: <meta name= "Keywords" content= "keyword 1, keyword 2, keyword 3, keyword 4″>
1) Homepage keywords writing, generally is "website name, main column name, main key words".
2) Column page keywords writing, is generally "column name, column keywords, column category list name."
3) Category List page keywords , this is relatively simple, as long as you write the main key words in this column can be.
4) Article page keywords writing, suggest that you extract the keywords in the article, such as my article is mainly about SEO optimization, then I must be SEO optimization keyword, if you think you have poor ability to extract keywords, you can choose to appear in the article more words to use as the key words, For example, I am writing about the title, keywords, description, then my article page keyword is the 3.
3, Description (content Summary)
Description, like the above keywords, is the user does not see the source code can not see, but also for a brief overview of the content of a Web page. The difference is that keywords is made up of several words, while description is a complete sentence. Description generally not exceed 150 characters, the description content is related to the content of the page.
Usage: <meta name= "Description" content= "A brief description of your webpage" >
1) Home Description Writing, is generally the title of the home page, keywords and some special columns of the content of the integration into the inside, written a simple introduction.
2) Column page description writing, is generally the title of the column, key words, classification list name into the inside, written a simple introduction.
3) Category List page description, this is relatively simple, generally only need to classify the title of the list, keywords fused together, write a simple introduction.
4) Article page description, generally there are 2 kinds of writing, standard writing and the same as before, the article title, the important content of the article and keywords fused together, written a simple introduction. This is the best and most standard notation. But this writing is more troublesome, small to teach you a lazy way, you can add keywords in the first paragraph of the article and the title, for example, I This article is about title, keywords, description, then in the first paragraph and title of the article to add these content, Then copy the contents of the first paragraph of the article directly into the description.
Ps:3 a label according to the importance of points: title>description>keywords, everyone in the setting to pay attention to OH ~ The above is a small set of Web site title, keywords, description a few suggestions, We hope to optimize the SEO has helped!
Correctly set the website title, keywords, description (reprint)