Crazy Baidu June or July behind the SEO transformation of the road know how many

Baidu's June or July madness has been widely circulated, From webmaster No. 7.18 Baidu Click Day can be seen, stationmaster's website loss degree, but in this matter behind, we eventually still have to face, this article is dedicated to all my lovely webmaster friends, seo transformation, do seo longer, will feel the limitations of SEO, especially in Baidu K station under the pressure, more feel, se o transformation, where should it go?

　　The first big point: SEO transformation toward the direction of SEM marketing, Master PPC and SEO

I am now in the company in addition to maintaining the company's SEO, but also to maintain the company's Google PPC account, these two are different systems, but these two systems for marketing is indispensable, when you put the focus on gold maintenance of PPC, looking at their own spent every penny, When you look at the overall structure of the site under your adjustment more and more perfect, you will be gratified. SEM, for SEO, is a kind of sublimation of ability, grasp the advertising PPC can let you know more about the importance of SEO, specifically how to say?

PPC account, the need for a large advertising account settings, including advertising content, advertising title, these are for SEO is a different meaning, because when we set PPC title, you will think of the site I wrote title, and description, This kind of writing a high-quality advertising language and SEO title will be common; In addition to advertising, we need to set the keyword is also a key point, because the advertising account of a large search keyword source, the keyword here may be the site with a long tail of the keyword hook, When you slowly understand the PPC keyword, you will be SEO site each page to determine the maintenance of the key words have a very deep grasp. In my opinion, PPC and SEO are closely related, when you learn the SEM, you should have a good grasp of these two skills. SEM as a further development of SEO, we need to have good intentions to contact, and strive to do it

　　The second big point: the road of SEO transformation and upgrade, toward the development of technical data type

Many people say that SEO is not a technical work, it is just hair outside the chain, do content, the author tells you, this is not SEO, this is just outside the chain Commissioner, is only the website editor, when you want to know more about SEO, you will enter the road of SEO upgrade, that is the level of SEO technology, Guoping's blog says it's very clear that the technical SEO will analyze the website data, will obtain the information which he sees from the data, he will test the search engine each movement, from the test machine, from the Serp page, from the analysis a website why will be in the homepage, from the overall observation website weight direction. These are the technical work of SEO

SEO technology I think is the search engine in-depth understanding, he will know the algorithm of SE, if/tif algorithm, hits algorithm, TrustRank Trust index, these are the objects can be studied, when you want to continue to upgrade the road of SEO, understand the principle will be your only way, Technology SEO, will be the most carefully observed in every adjustment of the people.

　　The third big point: SEO change upgrade road, website operation

Website operation, in the company, SEO is the operation of the section, he will help the company to manage the entire structure of the layout, he will adjust the internal function of each site, that is, the user experience, he will propose more features of the site, he will make this site looks more like a system, Let each of the blocks are shun and natural hook together, this is the site operation, he will analyze the overall site data, so as to see the specific path of visitors, which pages need to be adjusted, which pages of the number of visits, he manages every activity of the site, and so on.

An SEO wants to transform into a website operation, there are many ways to go forward, because he mastered too much knowledge, but this knowledge is every SEO must go to learn, when you are out of the chain and content of the realm, you still want to do? When the company gives you 10W ip/each month, how do you use it, Operation and SEO is the difference is that, SEO is pulling traffic, generally after no matter, and the operation is to how to use these flows, this is the gap, but we should each of us should strive forward direction.

Well, these three points is the author's own summary of the method, I hope that a good understanding, find out where you apply three points, so that every SEO in the volatile Baidu can see their own way, refueling, breast products list, http://himusic.5d6d.net/, do their work, For their transformation of the road to bring more direction, the site is not easy, but it is worth insisting.