Ignorance level-8 people per day click
Some companies have used tens of thousands of of billions of dollars to build their websites, but they are switching to an average of about 8 people a day (minus the access of their own company insiders).
I'm terribly sorry, but we have to take this somewhat irritating name and call it ignorance is not too much, let's see how many companies are like this:
1. Some companies do not build their own websites, give your company information directly to some business sites that claim to be able to bring in traffic, build corporate databases, business cards, or just put a little bit of information on one page of some websites, such as company addresses, company Pictures, and then introduce company products, All the information may not be more than 1000 words, these companies may think that the site is useless, but they still listen to a number of commercial web site salesmen put their own company information, some of the association, the Association to want information, reluctantly to some, even if the enterprise online, Really ignorant. I can give a few examples here, we take a look at the Kunshan Economic Development Zone (one of China's 20 state-level investment development zones) inside a few of the largest companies, to see the following so-called star Enterprises, are invested in more than tens of millions of dollars or even billions of large companies:
ren Bao computer Industry (China) Co., Ltd. Sihai Electronics (Kunshan) Co., Ltd. Kunshan Unified Enterprise Food Co., Ltd. (China) Co., Ltd. is new Rubber (China) Co., Ltd. Tetra Lok Packaging (Kunshan) Co., Ltd. Shanghai Shi Electronics (Kunshan) Co., Ltd. Kunshan Wanfeng Machinery Industry Co., Ltd. Asia Dragon Paper Products (Kunshan) Co., Ltd. Jubilee Shimano (Kunshan) Bicycle Parts Co., Ltd. Sakura Kitchen (China) Co., Ltd. Kunshan fresh WO Footwear Co., Ltd. FAR light Aluminum (China) Co., Ltd. Messer cutting Welding Co., Ltd. (Kunshan) Kunshan Kate Communications Equipment Co., Ltd. Avery (China) Co., Ltd. Danisco (China) Co., Ltd. Toyota Industry (KUNSHAN) Co., Ltd.
You can use search engines to search the names of these companies to see, in general, with Google or Baidu, if the company's name search for the first page can not be said that the company has no site.---have an interest to check it out.
A company without a website, for small companies is normal, China has 3 million companies, of which 80% do not have a company website, there are currently about 600,000 of the company's website, about 20% of the enterprises have a website, but the list of listed companies, the size of which is very large, there are more than 20% The proportion does not have the regular website, or only the parent company's website, does not have the Simplified Chinese website, or has passed the test, has not been successful to open.
The websites of these companies, even if they are in disproportionate proportion to the size of their respective companies, are like a five-star hotel, open in the mountains, but to be asked to live.
Imagine, a unit with thousands of people, but no one to visit their products online, and even bother to come here to check their phone, because some companies do not think this is important. An enterprise can invest tens of millions of set up factories, but not willing to do their own product publicity, is not unwilling, Second, there is no responsible network administrator to the boss to explain the seriousness of the matter.
The above statement is only those who do not value the site of the company, we have to see how many ignorant companies.
According to statistics, there are about 600,000 companies in China have "Internet", which 80% is actually just the pursuit of the popular, we come to calculate, China has 80 million netizens, they use 80% of the time to do online? To watch the news, to find music, to find pornography, to find the mess that the portal provides, For example, what kind of mobile phone information and so on. The other 20% is serious to find useful information. That is, 16 million people every day in search of content will be able to visit your company's Web site, which people use the most is the search engine, they use search to find what they need, Suppose these people are searching one day for something really meaningful, then the average website of 600,000 companies will be entered 27 times. That is to say, if your company's website is of medium level, it should be estimated that 27 people have come to see it or have averaged five persons to see five times. This projection is very rough, But what I want to say is that if you don't make any effort, it's not a simple thing to get 80 or 800 trips a day, if you don't do anything.
Why are so many companies not paying attention to site visits? The reason is very simple, I take a metaphor, living in Tibet Plateau many shepherds, their children from childhood with mom and dad, everywhere herding sheep, rarely see other "human", in their eyes, can not see the father and mother outside the human is very normal things, So they never think of the "interpersonal" problems we think of, and these companies have a very similar attitude to the site, and they never think of what the site can bring to the company, so they laugh and react when they find out that their site is not there.
However, perhaps they do not know, the world their opponents, has begun to notice the power of the site, there are many companies because of the site and the company expanded several times, did a lot of things.
These companies that never pay attention to websites, perhaps they have a magic weapon to survive, but 5 years later, 10 years later? I believe that there are many enterprises do not need the site, but we think, 3 million enterprises inside 20% is 600,000, and again 20% is 120,000, this 120,000 companies, in the United States and Europe has proved, If you do not value the site, will be eliminated by the market.
How to get rid of daily single-digit or double digits of traffic (excluding their own company personnel part) and then reach hundreds of people a day to thousands of people to find their own company, to create a new image, bringing new orders is at this stage of the challenges of all companies.
Start level-80 people per day click
Some of the larger companies, the use of 80,000 yuan construction site, the average number of actual visits is about 80 people, this is our actual survey figures.
After the importance of the site, the second thing to do is the following several things
1. Quickly understand the relationship between the network and its own company.
2. Understand what competitors are doing?
3. Find out where your customers may go to find their own company's products
4. See how others use the Internet to promote their brand?
Entry level-800 people per day click
A small number of companies to participate in the network promotion, such as Baidu bidding rankings or to participate in the classification of the portal site, some companies can reach a daily visit of 800 people, but bear the cost of nearly 800 yuan a day to spend. (Some of the key words click Price has more than 10 yuan)
The so-called entry level site, is the number of visits between 500 to 5000 of the site, in general, the site to enter this series need to know the Alexa ranking principle, the specific situation please to www.alexa.com study, but this monitoring software as the next problem, must understand
(a) Alexa and Amazon's own website traffic statistics are high
b) Alexa toolbar can only be embedded in IE browser, so the use of other browsers (such as Aol/netscape) of users can not be counted
c) Alexa toolbar only for Windows operating system, the use of other operating system users can not be counted
(d) The use rate of Alexa toolbar varies across the globe, influenced by geographical, linguistic and other geographical and cultural factors. For example: South Korea Internet penetration rate is high, the country uses the Alexa toolbar person also more, therefore causes South Korea website rank * before more
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