Create a personal blog as a 10-step strategy for a successful brand

Rich ottum, manager of an online marketing solution company named estrategyone in Ohio, provides Ten Steps around the marketing strategy of business weblogs. In my opinion, these steps are also necessary to make a blog a successful brand. The following describes the author's main points and puts forward 10 steps for personal blogs based on my personal opinions:

1. Make it new: your blog is not just your site. You must provide fresh content and unique ideas from time to time, you must carefully explore your business, rather than using conventional means to show readers at will.

2. Make your own voice (give it voice): Your blog must have a strong voice-a voice from a real individual, and you must have your own attitude towards something; the information and content you provide must be authentic, extensive, vivid, and high-grade.

3. Continuous update (say it often): it is best to update every day at least once a week. First, locate the fields in which your blog is focused and those in which the focus is focused, which can attract attention and maximize interest, and provide exclusive information from time to time.

4. Ask for feedback: successful blogs encourage readers to participate and use the comment mechanism or feedback to avoid fear of criticism and debate from readers, observe what they are talking about, what they want to potentially Express, grasp their preferences, and use their voice to better adjust your content, this is the most basic requirement for Personal Customer relationship management.

5. Share the wealth: to realize that your readers come from all walks of life and they have diverse interests, you should maximize the information they need, for example, information links of a topic and external site links of similar content.

6. Keep it simple: design a concise and beautiful page for your blog and give up those fancy and impractical designs; truly put the page download speed first, make your text content easy to read and your classified documents easy to search. Remember: conciseness is beautiful.

7. Arm your readers (equip your readers): Not everyone is as proficient in technology as you are. Your readers may not know XML or RSS, I don't know the advanced technologies extended by blogs. What you need to do is to tell them what technologies are in the most popular language and let them know what benefits they have, the methods provided for them, such as writing a description to tell them how to use newsreader using RSS. Of course, you must first tell them where to download the software. It is best to create a mail list so that your readers can keep up with your content through email.

8. Multi-Channel Communication (promote in multiple channels): Not everyone knows how to use aggregator to obtain information about your blog. Be sure to use traditional methods to promote your blog, for example, you can print your site on T-shirt, send the mail signature, and register at the blog directory site.

9. Join another conversation: You should stand up and go out to see other blogs. Whether you are not interested, try to communicate with them, in this way, you will broaden your horizons and open your mind. Of course, the URLs you leave on other websites are also very good promotions.

10. Be patient: there is no major innovation in blog technology. RSS is just a reuse of "push technology; many early web applications may treat blogs and RSS with caution, or even ignore it. You must use your own practices to make a good persuasion material to impress them, so as to promote your blog and yourself-for you, it will be your personal brand.