Cross-correlation of Internet: the deep cooperation of home and content provider

Remember one night after trying IFTTT (ifttt.com) This website, excited for a long time can not sleep. This is an open space that has no content of its own, and what it does is build a potential connection to the product by invoking the APIs of other open products (such as Facebook, Gmail, feeds, etc.). You can implement some of the new and interesting service tweets by creating if (trigger conditions) and then (triggering feedback). For example, if the weather forecast is going to rain tomorrow, send an e-mail to my Gmail inbox. Here, the weather forecast and Gmail are just two of the many optional elements, and I can also try to trigger associations in some cases for any two elements. The biggest innovation in this product is to build relationships between products that are triggered by personal thinking. At the same time, the more products that are added, the more diverse the possibilities and forms that can be combined. As their slogan said, "Put the Internet to work for you.", here embodies the user centered design, personalized service driven such a distinctive feature.

However, in my opinion such products are destined to become cannon fodder, not to mention the interactive experience is too geek, alone with an entrepreneurial team, how you let existing products open more data interface, how to attract new products open API, these problems are difficult to solve. To put it bluntly, you can't bring me any profit, and I'll make you great. Therefore, this product concept is admirable, but IFTTT can only be a preacher, the achievement of the concept of the people naturally have more suitable candidates.

　　Yao in Baidu New home

Yesterday participated in the Baidu 2011 World Congress, Robin's keynote speech tightly around "Baidu New homepage" to carry on. Further open the homepage, let netizens "do not search both" concept and "one person One World" personalized home page or quite a gimmick, but a little bit of the internet people will feel that this thing déjà vu, very much like the browser's favorites, like Google reader feed stream, like everyone's new. Indeed, from the product form to see basically no innovation.

Specifically, Robin mentioned four components, cloud, recommendation engine, account interoperability, open, which is only the position of the front, the appeal of account exchange is not as good as Weibo and everyone, the recommendation engine because the technology is more difficult, is still only a semi-finished product, the cloud is being deployed. Well, it's a semi-finished product in general.

But I still think the potential value here is huge, even semi-finished products can still collide a lot of sparks. Why do you say that? Compared to IFTTT, Baidu first solved the interest problem, whether you are a big site or a small site, as long as you work with me, in a little bit of technology costs on the basis can be compared to the previous number of times or even dozens of times times the flow of growth, the attraction of entrepreneurial products is particularly large, Can dispense with a large amount of promotional expenses. Baidu as an integrated open platform, which covers the needs of all aspects of life, each vertical area can be extended to display a large number of high-quality sites to support this piece of demand, and the homepage of the recommendation and display are and the precise needs of users bound. Therefore, Baidu can come up with enough to attract partners of the "carrot", the partners are naturally willing to cooperate.

However, at present according to the official launch of the site navigation, real-time hotspots, applications and new effects, even semi-finished products are not counted, can only be regarded as hatching stage. Although a lot of people are not very optimistic about this initiative, but I think there is a big deal. Personally, I think the focus should be on the home page with the content provider's deep cooperation. What is the depth of cooperation, not simple I included you, but you will be your products in the user's most attention to some of the characteristics of the form of the API open to me. For instance, I hope that on this page you can see that everyone has a few new notices, Yahoo Mail has several new mail, micro-blog has a few new news, and I can see at the same time recently everyone friends, Sina Weibo update and know the concerns. First of all, this will be a great convenience to users, one-stop service means you do not need to collect a variety of web sites, while ensuring that on different machines only need to log on still can use (cloud services). Then from the content provider, may be many people will say that the flow is not all be sucked away by the home page, are you profit I what with you to cooperate.

So let's take a look at the results of the weather box calculation, from the surface to see a lot of people in search results may no longer point into the site, the site traffic by Baidu "Alive" to rob, but in fact, the box results stimulated users more frequently input "weather" to view the weather forecast, do a simple operation ( Can not disclose the specific value, but basically reasonable), if the previous search weather 50 people every day, 80% of users will point to see, and now grow to 300 people a day, cut to 40% will further see more information, then the site clicks is 120 people, compared to the previous 40 increase twice times. This case can also be used to the home page of new things, content providers take a small amount of information and data may be in exchange for more frequent use of users, the benefits may be greater, (a small proportion of the market is more attractive than the small size of a large proportion of more temptation).

Let us imagine, if such cooperation becomes possible, you can set up a few new rules, general I in when, excellent or Jingdong collection of Dongdong, as long as 60 percent, send a message to my new, as long as it is a BA Gou Mei Jia Cinema engage in activities, please tell me about it; Everyone has so many friends to share the video must be pushed over, the Scarf 36 Krypton update I want all. I think this experience is the Internet-style life, with IFTTT slogan, put the Internet to work for you.

It doesn't sound great, but at the moment it's still a lot harder to come by. The distrust between Giants determines the foundation of cooperation is not strong, everyone will stare at their own interests do not put, a little bit of trouble may cause disputes or even greater rebound. On the contrary, some of the best quality grass-roots products are willing to rely on the large platform to obtain greater benefits.