Curb subjective assumptions, observe objective facts, and find pain points for users-Review of leanux activities

Design weekend lean edition-lean UX workshop (Shenzhen 7.13) The following is a summary of the event (original article ).

A few days ago, we saw an activity on csdn, leanux studio-how to achieve lean in user experience design. The speaker's name is familiar: Zhang Yu. This is not a translator of the Chinese version of Lean Startup practice !!! PS: I have read a lot of books in the lean startup series. The translation of this book is real-name, and even provides the specific content of each customer survey questionnaire and the summary and updates of the survey results.

Quickly obtained the translator's signature!

Then the activity begins! Zhang Yu first talked about the background of leanux. In summary, he skipped the intermediate link and directly talked to the user.

Afterwards, the participants were divided into four groups: I was in the third group and gave myself the group the name "three lives ".

Step 1:

Zhang Yu explained the activity rules: Find a Weibo account as your target user, read some facts from his Weibo account, and do not add any personal emotional inferences, only list facts. For example, if you see a picture of his daily meals on Weibo, if you write down the fact that there are two Weibo posts on average every day about food, but if you say that the blogger is a fool, it is inferred.

The Weibo we use is @ Ben-oni, which is the division of labor in our group. Each person chooses his Weibo post for three days to find out some facts and writes them to the sticker, from the end of June May to June early July.

Put it on the canvas.

Step 2

The stickers are classified by content. In this step, do not add personal colors or inferences. They are still differentiated by facts. For example, the following picture is divided into personal life, shopping, and work.

In the next step, each group will take two people to the next group to check the facts and classification of the stickers, and try to ensure that the first two steps are achieved. The previous Group of children's shoes keenly identified our group's negligence points: 1. There is no difference between originality and forwarding; 2. Time Inconsistency, from the end of May to early July.

Later, let's think about it. This is our two major points of negligence: Question 1 reflects the differences between the life of the target user and the external content of interest; question 2 shows that we may not have a complete picture of the living conditions of the target users. Thank you for your advice!

Intercept

Here comes the egg! Public Account: fruit g brings fruit boxes, freshly squeezed juice, and the Lean Startup course of fresh fruits.

Step 3

Find out several problems in the user's life details and mark them on a coordinate. The horizontal axis is the commercial nature of potential solutions, and the vertical axis is the interest of potential solutions.

We feel that the user's problems are as follows from the user's Weibo: 1. high work intensity; 2. worried that the Durian would fall down and hit others; 3. I don't know how to ride a bicycle for a long time. 4. the flight is delayed/the bus is not on time, and the app is not reliable; 5. the political system is unfair.

In combination with the commercial and interesting potential solutions, each of our groups scores each problem, and then returns the average value to the coordinates. Obviously, question 4 is the best combination of commercial and interesting potential solutions

So we are sure we want to solve the problem 4: The planes and buses are not on time, and the related apps are not reliable.

Then, we need to use a poster to express this problem. The purpose of the poster is to attract a strong resonance from the user so that the user can see the poster and "Feel Bad" and want to find a solution on the poster. However, posters only present problems and do not involve solutions. My understanding of this link is that, after finding the problem, I still need to be more careful about it and find the point that best stimulates the user.

We designed a small story about punctuality, that is, we missed the plane due to objective reasons and did not have time to treat our younger brother.

The poster is as follows (thanks to Xiao Jiang's shoes for painting ):

However, according to user feedback, this poster is too embarrassing...

Step 4: Solutions and MVP

Here, Dr. Zhang proposed a very enlightening idea: MVP is not necessarily a product. It can be a service. The service that can provide your solutions can be called MVP.

For the problem of punctuality, we thought that the essence of the user's problem is that we failed to arrive at the destination in time. The most important thing is to provide him with a solution to arrive at the destination on time, it seems that in a short time, everyone is not very concerned about how to arrive, but is more concerned about how to arrive on time.

We first thought of providing users with alternative solutions, such as going from Shenzhen to Beijing, or even considering using Tianjin in the past. Or provide real-time traffic routes and detour suggestions in case of urban traffic conditions.

When it comes to MVPs and projects, we reduce the scenario to only road. Considering that the current map can only show the traffic congestion on the navigation route, we cannot provide a reliable detour, real-time broadcast also informs the road ahead. We are considering providing a "user experience-based" suggested route for driving or traveling. For example, it is much faster to take the subway to Baoan airport than to take the bus to Baoan Avenue, because there are a lot of cars and traffic lights on Baoan Avenue, if it is after, it will be unobstructed.

However, the problem with this solution is that a large amount of user experience is required. After discussion, we decided that the MVP form can be a Telephone Inquiry Service: call to ask which road is a frequent traffic jam and how to bypass the road. It can even be reduced to a very small scope. If this requirement is confirmed to exist, more people can be mobilized to contribute the experience of traveling or traveling around, so as to form an experience database.

As shown in, our slogan is:

AMAP is familiar with everything, and I am better at home than you!

At this point, the activity has ended and gained a lot. The most important thing you have learned is:

Hold back your subjective "speculation" and "assumptions", observe and find users' pain points based on objective facts, and then develop MVPs to detect solutions.

Thank you very much for holding this event at @ Ben-oni and @ csdn mobile developer club and @ Chai huoke space! We are delighted to see such a new thought activity in Shenzhen's entrepreneurial circle, hoping that the entrepreneurial environment in Shenzhen will be better and better!